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Smart card technology is gaining immense prominence as a reliable solution that ensures safe and hassle-free public transportation, especially in wake of the COVID-19 pandemic. The transportation industry will continue to be a major adopter of smart card devices, given the rising back-to-office and back-to-school trends.
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Smart Card Market Regional Trends Insights and Future Growth Estimations to 2028
Industry Insights • Smart card technology is gaining immense prominence as a reliable solution that ensures safe and hassle-free public transportation, especially in wake of the COVID-19 pandemic. The transportation industry will continue to be a major adopter of smart card devices, given the rising back-to-office and back-to-school trends. • Furthermore, the technology is becoming a key enabler of healthcare innovation, as it ensures security against healthcare fraud and safeguards patient information, thus driving smart card market innovation during the pandemic. Smart cards have also become increasingly important in multiple industry verticals, including financial services. • As a part of the ‘One Nation, One Card’ initiative, Paytm launched a transit card for bus, metro, rail, and parking payments in India in November 2021. This smart card, linked to Paytm Wallet, can be adopted for various transactions, ranging from travel in metros, trains, and buses, to paying toll and parking charges.
To strengthen the digital ecosystem, prominent firms operating in the telecommunications and banking sectors are entering partnership agreements, widening access to credit cards and other digital financial offerings. • For example, in March 2022, Bharti Airtel and Axis Bank partnered to boost the adoption of digital payments in India. Over the coming months, the two firms have plans to bring innovative financial offerings as well as digital services, exclusively for the 340 million+ customers of Airtel. The collaboration was kicked-off with the launch of the Airtel Axis Bank Credit Card, offering a host of attractive benefits such as cashback and digital vouchers, and contributing to the smart credit card business landscape. • Over the past year, COVID-19 response plans and programs have been introduced to mitigate virus spread and ensure safe access to restaurants and bars, arcades, and other entertainment venues. The Safe Access O‘ahu program, for instance, was set up to mandate people to show their physical proof of vaccination or negative test report to enter high-risk, enclosed-space venues in Hawaii. • Such programs are influencing countries like the U.S. to rely on smart cards as a response measure. A significant example is the issuance of the Hawaii SMART Health Card in September 2021, which can digitally save the CDC vaccination card on mobile phones and replace physical cards. Initiatives to ensure a seamless verification of vaccination status like these could enable the U.S. smart card market to grow exponentially.
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Competitive Analysis • Global Smart Card Market growth will be positively affected by the notable presence of reputed organizations, such as CardLogix Corporation, Cardcom Technology, Infineon Technologies AG, Verifone Inc., CPI Card Group, NXP Semiconductors NV Request for Customization @ https://www.gminsights.com/roc/4312
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