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Porter Stowell - IBM Serious Gaming: Taking Advantage of the Serious Opportunity

Presenter: Porter Stowell, Serious Games Lead, IBM In 2010, we all read Gartner’s bold predictions for gamification. We heard of a billion dollar industry on the precipice of materializing, so the arms race began. In 2015, we can safely say that Gartner was a bit optimistic, but why? What happened? I continuously talk to people who are CONVINCED that enterprise games are bound to take off. So for the past 2 years, I set out to uncover what was really going on and are here to tell you what IBM is doing about it.

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Porter Stowell - IBM Serious Gaming: Taking Advantage of the Serious Opportunity

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  1. IBM Market Development & Insights IBM SERIOUS GAMING © 2013 IBM Corporation

  2. The Expectation “By 2014, 80% of organizations will have gamified at least one area of their business” Civilization for Sustainability 2010 Fold-It for Process Optimization & Complex Problem Solving World of Warcraft for Talent Management Eve Online for Strategy League of Legends for Collaboration IBM 2

  3. GAMIFICATION HAS BE KIDNAPPED! POINTS LEADER BOARDS BADGES Serious Games have to work twice as hard to distinguish itself… But the industry is ready to spot talent © 2013 IBM Corporation © Copyright IBM Corporation 20133 3

  4. IBM Market Development & Insights The Opportunity… SWITCHING FROM PLAN to PLAY 4 © 2013 IBM Corporation © 2015 IBM Corporation IBM CONFIDENTIAL

  5. SERIOUS GAME PRIORITY AREAS Employee Engagement Customer Engagement Strategy Experiences Gamified Customer Loyalty & Engagement Gamified Talent Management Crowdsourced Problem Solving Gamified Cultural Transformation Adversarial Strategy Resiliency Gamified Wearable Tech Strategy Gamified Ideation & Entrepreneurship Customer Data Acquisition & Profiling Experiences Scenario Based Planning Tools Games for Learning, Messaging, & Training IBM 5

  6. WHEN YOU CAN’T GAME THE GAME… Work Style Work Attitude Cognitive Style TURNING THE VIRTUAL STOCK MARKET INTO A REAL ONE… IBM https://gravitalent.com/interconnect/

  7. CYBER STRATEGY IBM

  8. CYBER STRATEGY WAR GAMES: IBM’s Cyber Threat Experience Engaging IBMers of all skills and jobs in an immersive cyber threat experience Over 6000 players Gameplay is centered around the 5 most common cyber threats as seen by IBM cyber experts   Played by 23 different job categories across 55 geos  Built awareness on cyber threats, vernacular, risks, and strategize Gameplay is customizable to industry and client specifications, processes, and infrastructure   84% of players deemed gameplay brought value to their business team  IBM Capture the Flag-style gameplay 

  9. CUSTOMER ENGAGEMENT USING LIVE DATA IBM

  10. IBM SERIOUS GAMES Cloud Ecosystem & Bluemix IBM

  11. OUR BUSINESS IBM Market Development & Insights MODEL BUILD Use our web services to drive innovation and value (Analytics, Watson AI, DevOps, etc) to support advanced functionality and backend development SELL Leverage our Cloud Marketplace to distribute web services and games to our global developer and client network 11 © 2013 IBM Corporation

  12. Backend development APIs, so you can focus more on your unique frontend IBM

  13. IBM Market Development & Insights THE ENTERPRISE GAMING COOKBOOK Learn how game studios in our Ecosystem are using Bluemix to build the world’s most advanced serious games We break down the web services needed to develop a variety of experiences that IBM’s Fortune 500 clients are requesting NOW See what is possible with Bluemix and start cooking! © 2013 IBM Corporation

  14. CORE INGREDIENTS IBM Market Development & Insights Flexible, scalable tools/features for enhancing the value of data collected from cloud-based games transforming the future of decision making Big Insights for Hadoop Predictive Analytics Embeddable Reporting Advanced Mobile Access Monetization/ Gameplay Analytics Custom MMO/player evolution pathways User Behavior Analytics Device Usage Analytics Speech to Text & Text to Speech Cloud Integration DashDB Machine Translation Near time player progressions Integrate with systems behind firewalls Globalize on the Fly Mine gamer language Internet of Things Secure Gateway Cloudant DataWorks Game state NoSQL database Transforms raw data into relevant info Managing access across devices Connected Devices © 2013 IBM Corporation

  15. ENTERPRISE GAMING SIMPLE RECIPES IBM Market Development & Insights Monetizing Gameplay Database Transactions Game Demo Sites MMORPG Optimization Social Sentiment Tracking Quickly Discover the Power of Bluemix with easy to implement APIs that deliver quick wins © 2013 IBM Corporation

  16. IBM Market Development & Insights SOCIAL SENTIMENT Social isn’t about advertising… its about taking the temperature of your brand and managing it… Insights on Twitter Geospatial Message Resonance Social Mining: Location-Based: Inject live geospatial data into the gameplay environment. Define geographic regions and control monitoring of regions using the geospatial application programming interface. Customization for Target Personality: Analyzes draft content and scores how well it is likely to be received by a specific target audience. This analysis is based on content that's been written by the target audience itself such as fans of a specific sports team or new parents. Provides sentiment for multiple languages, based on deep natural language processing algorithm. Real-time processing of Twitter data streams is fully supported; configurable through a rich set of query parameters and keywords © 2013 IBM Corporation

  17. ENTERPRISE GAMING GOURMET RECIPES IBM Market Development & Insights Mobile Skills Experiences Integration with Live Data Personalized Learning Pathways Take your game to forefront of innovation with IBM’s Bluemix and our recipes for the industries most progressive Enterprise Game solutions Powered by Watson Defense & Intel War Games Finance Advanced Games for Health Strategic Planning & Resource © 2013 IBM Corporation Management

  18. IBM Market Development & Insights GAMES POWERED BY WATSON Games that respond based on REAL historical data and research, transforming your gameplay into an advanced strategic planning tool Watson Q&A Cloudant DataWorks Trade-Off Analytics Cloud Integration Watson AI: Interprets & answers questions directly based on primary data sources that have been selected and gathered into a corpus. Service returns responses with confidence levels and links to supporting evidence. Watson AI: Tradeoff Analytics helps people make better choices while taking into account multiple, often conflicting, goals that matter when making that choice. The service can be used to help make complex decisions like what mortgage to take,. Data Management: Cloudant NoSQL DB provides access to a fully managed NoSQL JSON data layer that's always on. This service is compatible with CouchDB, and accessible through a simple to use HTTP interface for mobile and web applications Accessing Remote DataFeeds: DataWorks™ data refinery transforms raw data into relevant information. DataWorks leverages a highl performance and scalable engine to discover, profile, enrich, mask and deliver data to applications. Firewalls: Bluemix Cloud Integration enables users to integrate cloud services with enterprise systems of record. Bluemix Cloud Integration exposes the backend systems of record as ReST APIs to be used by applications © 2013 IBM Corporation

  19. IBM Market Development & Insights ADVANCED GAMES FOR HEALTH Games that can capture a patient’s personal metrics and integrates them into their EMR to provide health practitioners with ongoing streams of real time patient data Internet of Things Cloudant Big Insights for Hadoop Dash DB Cloud Integration Connected Devices: This lets your apps communicate with and consume data collected by your connected devices, sensors, and gateways. Apps can then use our real-time & REST APIs to communicate with your devices. Player Progressions: Mines near-time data to make determinations on when to introduce events (quests, promotions, item counts). Also can be used to monitor player behaviors and target “griefer” or , disenfranchised employees. Game State: Cloudant NoSQL DB provides access to a fully managed NoSQL JSON data layer that's always on. This service is compatible with CouchDB, and accessible through a simple to use HTTP interface for mobile and web applications Personalization: Mine data for completed quests/learning to optimize gameplay & to understand player behaviors in order to create custom evolutionary journeys. Examines what a player’s gameplay choices and preferences to understand their personality and behaviors. Firewalls: Bluemix Cloud Integration enables users to integrate cloud services with enterprise systems of record. Bluemix Cloud Integration exposes the backend systems of record as ReST APIs to be used by applications © 2013 IBM Corporation

  20. IBM Market Development & Insights And since you have done all this great cooking… Let us introduce you to: THE RESTAURANT Due to our exclusive partnership, all enterprise customers of Apple will download their enterprise apps from IBM’s Cloud Marketplace. Explore what this distribution channel can do for your enterprise sales 20 7/28/2015 © 2013 IBM Corporation

  21. IBM Market Development & Insights COMING SOON! The ART of Unity 3D The Science of Bluemix FOR THE COMPLEX SERIOUS GAMES OF THE FUTURE We are enabling developers to easily leverage the best of both the art and science world by combining Unity3D with IBM’s Bluemix 21 © 2013 IBM Corporation

  22. IBM Market Development & Insights LET’S GET COOKING! Come join our Enterprise Gaming Ecosystem! Register for Bluemix here: https://ibm.biz/BdEk95 Porter Stowell Twitter: @porterstowell dstowel@us.ibm.com © 2013 IBM Corporation 22

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