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16 Expert Optimization Strategy for Google Ads

Semtitans Digital Pvt Ltd provides Search Engine Marketing Consultants to help businesses grow. We understand that each business has unique needs, and we work with you to create a tailored strategy for success. We offer complete PPC, SEO, and Social Media Marketing solutions to meet all your online marketing needs. Visit us at https://semtitans.com/search-engine-marketing/

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16 Expert Optimization Strategy for Google Ads

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  1. 16 Expert Optimization Strategy for Google Ads

  2. When running a campaign, use the best ad copy, a great set of keywords, and a stellar landing page. But if you don't monitor your metrics, your budget can get burned up without providing any results. We are sharing some optimization tips with you, so keep this safe for future reference. 1) Spy on your competitor & increase expansion opportunities Use competitor tools to see what keywords and ads they target, then use them in your strategy. 2) Make a Habit to Create SKAG Gain more control over a single keyword & improve quality score.

  3. 3) Include RLSA Audience Search ads to remarket to your audience, and try running broad/phrase keywords for the same. 4) Match Customer Intent with CTA Based on your customer's intention, write separate CTAs. 5) Spend Money only on Converting Locations Adjust bids or exclude specific locations to see if you get a better return. You can also look into creating separate campaigns for each of your locations. 6) Make use of the Ad Schedule Use your budget efficiently by running ads only during hours/days that convert well.

  4. 7) Pause Broad Match Keywords Instead of broad match keywords, target specific terms with your budget using the phrase and exact match keywords. 8) A/B Testing of the Landing Page Create two versions of your ad and assign each one to separate landing pages for testing. 9) Attract your Competitor’s Audience Check the search volume for your competitor's brand name keyword and target that term in your campaign.

  5. 10) Use Search Console Keywords Please search for the best keywords that generate traffic and target them in a separate campaign/ad group. 11) Focus on Ad Customization Customize the theme of your ads by including keywords and locations. 12) Retire Campaigns that you Don’t Need Pause the non-performing campaigns so you can reevaluate them. 13) Bolster your Efforts with Bid Adjustments Reduce bids for non-performing metrics and increase bids for converting ones.

  6. 14) Deep Dive into Demographics Remove the demographics that do not apply to you. 15) Eliminate the bad with Negative Keywords Add search terms that are not relevant to the negative list. 16) Pin/Unpin Responsive Search Ads After reviewing the history of the ad, we can decide whether to pin up the headlines to improve relevancy.

  7. Semtitans Digital Pvt Ltd provides Search Engine Marketing Consultants to help businesses grow. We understand that each business has unique needs, and we work with you to create a tailored strategy for success. We offer complete PPC, SEO, and Social Media Marketing solutions to meet all your online marketing needs. Visit us today!

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