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Usefulness of a proper pitch deck for investors to raise startup funding.
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PITCH DECK Accounting Services Digital Signature Certificate Trademark Registration Sole Proprietorship Partnership Private Limited Company Limited Liability Company GST Registration Annual Compliances Professional Tax Registration Copyright Registration DPIIT Registration Share Valuation Report MSME Registration Agreements
Background and Knowledge Tutorials A company or idea needs financing and this financing often comes from external sources. For raising funds through external sources, communication of the ideas to potential financiers is very important so that they are ready to invest in the proposed idea or business. This source of communication is often in the form of book/memorandum which is known as PitchDeck. In simple words, a pitch deck (also known as a start-up or investor pitch deck), is a presentation that helps potential investors learn more about the business. Securing funding is a multi-step process. A good, informative pitch deck is the first rung on the ladder. It presents the investors with an idea that intrigues themand gets themto engage with the businessplan. A pitch deck presentation usually consists of information that help to narrate a compelling story about the business. It is a marketing presentation (information layout) used by investment banks, entrepreneurs, corporate finance firms, business brokers and other M&A intermediaries advising on the sale or disposal of the shares or assets of a business. It consists of a careful arrangement and analysis of the investment considerations of the client business and is presented to investors and potential investors with the intent of providing them the information necessary for them to make a decision to buy or invest in the client business. The key areas covered in a typical pitch book include information on the investment highlights, key financial figures, the company's core customers and diversification of the customer base, barriers to entry for competitors, ability and plan to achieve future projections, future growth opportunities,strengthof managementteam, scalabilityof operations, opportunitiesin the external market place and known risks. Election of chairperson Board Report OPC ROC Annual Accounts – Pvt. Comp Annual Accounts - OPC Private Limited Company Limited Liability Company OPC Accounts OPC Accounts Annual general Meeting Company ROC Company Disclosures Bank Account Authorized Signatory
Key elements of a Pitch Deck Tutorials Vision and value proposition: An overview of the businessand the value that it provides to its customers. The Problem: Every business starts with the intention to solve a problem in the world. The more the problem is real, the more the investors will understand the businessideas and goals. Target market and opportunity: Detailedinformation about the target customer, the market size, currentand proposed marketstanding. Product and Service Description: This relates to describing the product or service, how customers will use the product and how it will addresses the problems that are outlined. Revenue model or businessmodel: This parttalksmore about how the businesswill make money and pricingstrategies. Traction and validation/roadmap: A thought process pen downed as to milestones the business intends to cover. This includes what major goals have been achieved so far and what are the next major stepsthe businesswould be taking. Marketing and sales strategy: Detailed information outlining the marketing and sales plan. It includes the key tactics that the company intends to use to get the product in front of prospective customers. Team: Choosing the right people is extremely important who actually imbibe within themselves to add value to the company and grow with the company. Here, the key positionsare identifiedand detailedas to why those positions are critical to company growth. Financials: Investors will expect to see the financials: sales forecast, income statement (also called profit and loss statement), and cash flow forecast for at least three years. But, for pitch deck, a crisp graphical presentationindicatingthe financials works great. Competition: Every businesshas competition in one form or another.The key here is explaininghow the company is different from other players in the market. Other documentation: Information should not be overburdened, but should be clear to attract the investors. Other documents that serve as win over other possible competitors should not be missed, Business Commencement OPC Disclosures Transfer Trademark Registration Extra Ordinary General Meeting Private Limited Company Appointment of MD Company Appointing CS Copyright Registration DPIIT Registration Share Valuation Report MSME Registration Agreements Annual Compliances
Benefits and Requirements Tutorials Benefits Helps you prove the value of your business. Tellsthe story of your business,and simplifiescomplex ideas. Most important document, all types of Investor will mandatorilydemand this. It provides clarityto the Internal teamof the organisation and creates cohesion withinthe team. Differentiatesyour businessfrom the competitors Helps in formulating the Go to Market strategyand build up the salesplatform Facilitateprospective Investor in speedy evaluationof the opportunity ● ● ● ● ● ● ● Requirements Completion of initiallevel study about the opportunity Proof of Concept (preferred,though not always possible) UpdatedFinancial Model cum BusinessPlan / SummarisedFund Requirement& Projections Peer Review Team Identification Note on FuturePlans for the business ● ● ● ● ● ● Accounting Services Digital Signature Certificate Trademark Registration Sole Proprietorship Partnership Private Limited Company Limited Liability Company GST Registration Annual Compliances Professional Tax Registration Copyright Registration DPIIT Registration Share Valuation Report MSME Registration Agreements
1 2 3 4 5 Detailed introductory discussion with the entrepreneur about the business and his future plans. Tutorials Pitch Deck Preparation Process Information Checklist to be sent to entrepreneur – requesting information / documents and entrepreneur to arrange for the information / documents as per the Checklist Detailed study of each element of the business and few rounds of interaction with the entrepreneur. Draft Pitch Deck to be shared with the entrepreneur Entrepreneur to review the Pitch Deck and share his observations. Each observations of entrepreneur to be mutually discussed and then Credit team incorporated in the Pitch Deck Final version of Pitch Deck to be shared Accounting Services Digital Signature Certificate Trademark Registration Sole Proprietorship Partnership Private Limited Company Limited Liability Company GST Registration Annual Compliances Professional Tax Registration Copyright Registration DPIIT Registration Share Valuation Report MSME Registration Agreements
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