8. The Way Forward With Touch Screen Digital Signage in Retail

1. The Way Forward with Touch Screen Digital Signage in Retail There is huge upsurge in eCommerce in the past few years. As a result, traditional brick and mortar stores have had to think of innovative ways to attract new customers and retain the old ones. The use of touch screen digital signage has proven to be one of the most prominent solutions to move forward. The main reason for that could be attributed to the enhanced communication enabled by these signages anytime and anywhere. Be it a small-scale retail store or international giants, touch screen digital signages are being adopted at an increased rate and customers are here for it! Advertise your products innovatively Advertise your products innovatively With touch screen digital signages, advertising has become more innovative than ever. Content such as videos of products in use (models on the catwalk), galleries of images, product specifications, and so on is engaging and attractive, and this provides advertising of products like never before. Another way of incorporating this technology is through interactive digital signages, such as self-service check-out kiosks, customer feedback collection points, surveys, digital map of the store, and so on.

2. Create personali Create personalized experiences for your customers zed experiences for your customers Another fantastic application of touch screen digital signages is that they can be a great tool to provide personalized experiences for retail customers. Millennials are more than happy to allow retailers to track their shopping behavior and curate personalized offers, suggest personalized products, and so on for them. So, observing the behavior of customers that walk into your stores and then displaying offers and launching products that align with those behaviors, can really help with your sales numbers. Have some fun Have some fun Creating fun and engaging contests and gamifying the process can really boost customer engagement with your retail brand. Run these contests on interactive digital signages and make sure to showcase the results date. More than half of the customers who participated in the contests will come back to see the results, increasing your chances of converting the walk-ins. Engaging customers through regular contests and other fun games can also significantly improve a brand’s online customer engagement. Display knowledge of products Display knowledge of products Use your digital signages to also provide in-depth knowledge of your products. In terms of fashion retail, customers can be informed about how the product was made and given an insight into the history of the brand a little. For electronics and gadgets, product specifications and features can be displayed in detail, which will lead to increased customer interest in the products. So, it is safe to say that interactive digital signage kiosk are the new and improved advertising tools in retail. They help create a positive brand image and have an edge over your competitors. Moreover, digital signages increase your profit because they provide immense opportunities for cross-selling and upselling. Screenage provides its customers with top-of-the-line digital signages that can be multipurposed in various scenarios. Everything from, outside window displays to touch screen kiosks and video walls and much much more is available for their clients. Feel free to contact with any of your queries. CONTACT US Ph: (+86) 755-2335 2740 E-mail: info@screenage.cn Address: 2~4/F, 17th factory building, Lingbei 5th road, Fenghuang community first industrial, Shenzhen, Guangdong, China , 518103 Web:-www.screenage.com