Next-generation Mobile Solution: NFC Changes The Future medibaInc.
N F C ear ield ommunication
NFC`s3 standard NFC Type A Type B Felica
NFCmeets mobile In Singapore, technologies like NFC have become widespread in the form of an ez-link card. In the future, this technology will become a reality with a mobile.
The knowledge of 8 years 2012 2004
Why have mobiles with Felica become widespread? transportation infrastructure mobile career`s self efforts
Mobiles with Felica: Popularization in Japan 67 million devices
Popularization: Mobiles with NFC By 2015, the majority of mobile devices will have NFC technologies. *reference date：H.I. BUSINESS PARTNERS
Regarding “nanaco” “nanaco” is an e-money service provided by 7&i holdings that is available on cards and mobiles. mobile card
Regarding 7&I holdings In the 2012 facial year, consolidated sales reached 4, 780, 000, 000. Distribution to Japan's largest business groups. GMS CVS Department Store Casual Restaurant
Popularization of e-money in Japan “nanaco” & ”WAON” : rate of utilization is overwhelming. Both e-money services are issued by retail companies. *reference date：wikepedia
Why was the mobile service provided? For company For customer Email address information can be obtained at the time of registration. Push type communication /CRM is possible Pre-charging provides convenience With only a mobile, shopping is possible
The Flash Marketing Craze Significant discounts to acquire new customers
Merchant Support: For Restaurants aiming at repeat customers, Couldn’t gurunavi help ?
Aiming for Repeat Customers: By providing value, continued contact with the customer is possible
Why was the mobile service provided? “Continuous Contacts” Email Newsletter Registrations “Adds Value” Coupon Offers・Points
About a “Gurunavi Touch” “Gurunavi Touch” is a mobile solution service. Only one can get a coupon and use Gurunavi`s points on mobile by touching the reader ….
Utilizing marketing Data acquisition without identifying an individual 1. The Number of Visits 2. When coupons are taken 3. When coupons are used
More Visits ……… Better Coupons ! Quality of coupons The Number of Visits
New Advertising Method: “Strappi!” Felica readers are embedded into train straps ※ permission to introduce from the SHUNKOSHA inc.
Simply Touch! A touch gives passengers access to mobile sites
Utilizing marketing Data acquisition without identifying an individual 1. The number of touches 2. The number of mobile site accessed
CTR 7x effect Banner ad`s averageCTR by Eyeblaster This time`s CTR 0.7% 0.1%
Points: Attention to Access Attention Access
Points: take aim at idle time Summarize mobile NFC: shortening the sense of distance possible to doing new marketing