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For more classes visits\nwww.snaptutorial.com\n\nMKT 438 Week 1 Individual Assignment Defining Public Relation Paper\nMKT 438 Week 1 DQ 1\nMKT 438 Week 1 DQ 2\nMKT 438 Week 1 DQ 3\nMKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper\nMKT 438 Week 2 DQ 1\nMKT 438 Week 2 DQ 2\nMKT 438 Week 2 DQ 3\nMKT 438 Week 3 Individual Assignment Functions of Public Relation Paper\nMKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper\nMKT 438 Week 3 DQ 1\n

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mkt 438 education on your terms snaptutorial com 1

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Entire Course

For more classes visits

www.snaptutorial.com

MKT 438 Week 1 Individual Assignment Defining Public Relation Paper

MKT 438 Week 1 DQ 1

MKT 438 Week 1 DQ 2

MKT 438 Week 1 DQ 3

MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper

MKT 438 Week 2 DQ 1

MKT 438 Week 2 DQ 2

mkt 438 education on your terms snaptutorial com 2

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Final Exam Guide

For more classes visits

www.snaptutorial.com

Complete the Final Examination.

1.         The objective of public relations is to sell:

2.         The R-A-C-E approach to defining public relations includes the following components:

mkt 438 education on your terms snaptutorial com 3

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 1 DQ 1

For more classes visits

www.snaptutorial.com

Should a company be concerned with public opinion? Why or why not?

mkt 438 education on your terms snaptutorial com 4

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 1 DQ 2

For more classes visits

www.snaptutorial.com

Which PR communication tool do you feel is the most effective? Why?

mkt 438 education on your terms snaptutorial com 5

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 1 DQ 3

For more classes visits

www.snaptutorial.com

What role does PR play in your organization? Explain your answer.

mkt 438 education on your terms snaptutorial com 6

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 1 Individual Assignment Defining Public Relation Paper

For more classes visits

www.snaptutorial.com

Resources: University Library, Internet

Write a 700- to 1,050-word paper in which you define PR. Include in

your paper:

Explain your personal definition of PR and definitions from three

different sources, such as the Public Relations Society of

mkt 438 education on your terms snaptutorial com 7

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 2 DQ 1

For more classes visits

www.snaptutorial.com

What are some positive and negative aspects of publicity?

mkt 438 education on your terms snaptutorial com 8

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 2 DQ 2

For more classes visits

www.snaptutorial.com

At what stage of the PR campaign should evaluation occur? Explain your answer.  What are three types of evaluation techniques used in PR? What are examples of each?  

mkt 438 education on your terms snaptutorial com 9

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 2 DQ 3

For more classes visits

www.snaptutorial.com

How would PR research impact a PR team?  Give an example.

mkt 438 education on your terms snaptutorial com 10

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper

For more classes visits

www.snaptutorial.com

Resources: University Library, Internet, and the Virtual

Organizations can be found on the student website

Select a PR scenario from the following list:

An organization is planning to introduce a new product or

mkt 438 education on your terms snaptutorial com 11

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 3 DQ 1

For more classes visits

www.snaptutorial.com

What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

mkt 438 education on your terms snaptutorial com 12

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 3 DQ 2

For more classes visits

www.snaptutorial.com

What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

mkt 438 education on your terms snaptutorial com 13

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 3 DQ 3

For more classes visits

www.snaptutorial.com

How critical is the internal communications process in PR? Explain.

mkt 438 education on your terms snaptutorial com 14

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper

For more classes visits

www.snaptutorial.com

Resources: University Library, Internet

Select an organization with which you are familiar, and identify an

issue within that organization that would have both organizational

and societal implications.

mkt 438 education on your terms snaptutorial com 15

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper

For more classes visits

www.snaptutorial.com

Resources: University Library, Internet

Write a 1,250- to 2,000-word paper in which you recommend

strategies to build media relations and generate publicity for the

organization selected in Learning Team Meeting One. Address the

following in your Strategy Paper:

mkt 438 education on your terms snaptutorial com 16

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 4 DQ 1

For more classes visits

www.snaptutorial.com

Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

mkt 438 education on your terms snaptutorial com 17

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 4 DQ 2

For more classes visits

www.snaptutorial.com

What potential effects can a crisis have on an organization? Explain your answer.

mkt 438 education on your terms snaptutorial com 18

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 4 DQ 3

For more classes visits

www.snaptutorial.com

Read the case on the Exxon Valdex.  What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?

mkt 438 education on your terms snaptutorial com 19

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis

For more classes visits

www.snaptutorial.com

Resource: The Practice of Public Relations

Select one of the following case studies located in The Practice of

Public Relations or a case study assigned or approved by faculty:

• The Tylenol Murders, Ch. 2

mkt 438 education on your terms snaptutorial com 20

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation

For more classes visits

www.snaptutorial.com

Resources: University Library, Internet

Prepare a 5- to 7-minute oral Progress Report Presentation

accompanied by 8 to 10 Microsoft® PowerPoint® slides illustrating

the work completed on your PR Campaign up to this point.

mkt 438 education on your terms snaptutorial com 21

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 5 DQ 1

For more classes visits

www.snaptutorial.com

How has technology impacted the dissemination of information to global publics?

mkt 438 education on your terms snaptutorial com 22

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 5 DQ 2

For more classes visits

www.snaptutorial.com

How can the power of PR influence and change your point of view? Is this ethical?

mkt 438 education on your terms snaptutorial com 23

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 5 DQ 3

For more classes visits

www.snaptutorial.com

How has globalization, technology, and diversity affected PR in the past five years? 

mkt 438 education on your terms snaptutorial com 24

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary

For more classes visits

www.snaptutorial.com

Complete the simulation.

Write a 600- to 900-word summary answering the following

questions:

• What does proactive planning mean?

• What feedback mechanism would you develop in this situation?

• What is an ineffectual way of deploying this plan? Provide some

mkt 438 education on your terms snaptutorial com 25

MKT 438 Education on your terms-snaptutorial.com

MKT 438 Week 5 Team Assignment Final Paper and Presentation (PR Campaign Kudler Foods)

For more classes visits

www.snaptutorial.com

Resources: University Library, Internet

Prepare 15 to 17 Microsoft® PowerPoint® slides with speaker notes

illustrating the strategy and tactics of your PR Campaign.

Write a 3,750- to 4,500-word paper integrating revised versions of

your previous Learning Team Assignments. Include the following