1 / 8

CONSUMERAWARENESS

must watch

Sapna10
Download Presentation

CONSUMERAWARENESS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WHOISA "CONSUMER"? Aconsumerisapersonor group of people who are the finalusersofproducts andorservicesgenerated withinasocialsystem. Aconsumerdonotresale anyserviceorgoodsand keepthemforpersonal use.

  2. MEANSOF EXPLOITING ACONSUMER Incorrectweighting. Sub-standardQuality. DuplicateArticles. AdulterationandImpurity. LackofSafetyDevices. False or Incomplete Information. Unsatisfactoryafter-saleservice. RoughBehaviorandundueconditions.

  3. FACTORS RESPONSIBLE FOR EXPLOITATION OFCONSUMER Limitedinformation. Wrong information. Shortageofsupply. Limitedcompetition. Illiteracyofaconsumer. Ignoranceofaconsumer. Fewsellers. Nomarkets.

  4. WHATDOYOU MEANBY "CONSUMER AWARENESS"? Consumerawarenessismakingthe consumerawareofHis/herrights. Itmeansthatconsumersareawareof productsorservices,itscharacteristicsand the other marketing P’s(place to buy, price,andpromotion). Itencourageswhichhelps consumersfunctionmore efficientlyinthemarketplace.

  5. CONSUMERRIGHTS.

  6. IMPORTANCE OF CONSUMER RIGHTS Consumersareentitledtorightsasconsumers, andtheserightsprovideprotectionto consumers. Itprotectsconsumeragainstproducts, productionprocessesandserviceswhichare hazardoustohealthor life. Tobegiventhefactsneededtomakean informedchoice,andtobeprotectedagainst dishonestormisleadingadvertisingand labeling. Toreceiveafairsettlementofjustclaims, includingcompensationfor misrepresentation, shoddygoodsor unsatisfactoryservices.

  7. RESPONSIBILITYOFACONSUMER CriticalAwareness:Theresponsibilitytobemorealertand questioningaboutthepriceandqualityofgoodsandserviceswe consume. Action:Theresponsibilitytoassertourselvesbyactingtoensure thatwegetafairdealaslongas weremainpassiveconsumerswe willcontinuetobeexploitedandmanipulated. Socialconcern:Theresponsibilitytoconsidertheimpactsofour consumption patterns and lifestyles on other citizens especially thepoordisadvantagedorpowerlessconsumerswhethertheybe inthelocalnationalorinternationalcommunity. Solidarity:Theresponsibilitytocometogetherandorganize consumers in order to enhance the strength and influence requiredtopromoteandprotectourinterests.

  8. DUTIESOFAWELLINFORMED CUSTOMER Whilepurchasingthegoods,consumershouldlookatthequality oftheproduct,themarkedprice,guaranteeorwarranteeperiod. Consumershouldpreferably purchasestandardizeproducts whichcontainsealofISIor Agmark. A consumershouldaskforacash-memoandwarranteecard. Consumermustbeaware ofhisrightsandduties. Heshouldknowthemethodofhowtoproceed,ifheischeated.

More Related