Digital Marketing Classes in Pune- SIM

1. Digital Marketing Knowledge Represented by – Sapana Raut

2. Basics of Digital Marketing Content  What is Digital Marketing?  How search engine works ?  What is White hat SEO?  What is Black hat SEO?  What is Keyword?  What is Sitemap?  What is PA&DA?  What is Content Optimization?  What is Canonical Link?

3. Basics of Digital Marketing What is Digital Marketing? digital communication. This includes not only email, social media, and web- based advertising, but also text and multimedia messages as a marketing channel. How search engine works ? own web crawlers. These web crawlers are commonly referred to as search engine bots or spiders. A search engine navigates the web by downloading web pages and following links on these pages to discover new pages that have been made available. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of Search engines work by crawling hundreds of billions of pages using their

4. Basics of Digital Marketing What is White hat SEO? rules and expectations of search engines and searchers. It means implementing techniques to improve a website's search engine ranking without relying on tricks to undermine a search engine's algorithm. What is Black hat SEO? site ranking higher in search results. These unethical tactics don't solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks. White hat SEO is a term used to refer to SEO strategies that function within the Black hat SEO is a practice against search engine guidelines, used to get a

5. Basics of Digital Marketing What is Keyword? A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar. In an SEO strategy, keywords are very important and should be the core of any copy written for the web (present in the content, titles and SEO elements). What is Sitemap? A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.

6. Basics of Digital Marketing What is PA&DA? Domain Authority and Page Authority (DA/PA) are indicators developed by MOZ, a very respectable and reputable digital company, which predicts how well a page will rank in search engine results What is Content Optimization? Essentially, content optimization, or SEO (search engine optimization), is the process of optimizing your content to make sure that it's more visible through the web. Search engine robots will rank highly optimized content higher on a search engine page than non-optimized content.

7. Basics of Digital Marketing What is Canonical Link? A canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages on your site. For example, if you have URLs for the same page. ( example.com?dress=1234 and example.com/dresses/1234 ), Google chooses one as canonical.