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Taking Dead Aim At The US Cattle Business. AN OVER-VIEW OF THE USA CATTLE MARKET & FUTURE THREATS. Global Animal Products, Inc. (US Office) Ken Ridenour, M.S. TOPICS. The USA Feedlot – Current Cattle Industry Beef Checkoff Program Future Threats

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an over view of the usa cattle market future threats

AN OVER-VIEW OF THE USA CATTLE MARKET & FUTURE THREATS

Global Animal Products, Inc. (US Office)

Ken Ridenour, M.S.

topics
TOPICS
  • The USA Feedlot – Current Cattle Industry
  • Beef Checkoff Program
  • Future Threats
  • Personal Opinion – Direction That The World Cattle Market Could Take In The Future
total cattle in the usa 97 1 million head jan 07 average cow herd size 35 head
TOTAL CATTLE IN THE USA97.1 million head (Jan. ’07)Average cow herd size – 35 head
  • 97.1 million
  • 3rd consecutive year of expansion
  • 33.3 million beef cows
  • Heifers held back 5.9 million
  • Calf crop estimated at 37.6 million head
ethanol
ETHANOL
  • 110 Operating Plants
  • 8 of the above are expanding
  • 73 plants are under construction
  • 18.85 billion liters of ethanol were produced in 2006
  • 42.987 billion liters are expected to be produced by 2009
  • 49 to 57 billion liters of ethanol are expected by 2012
ethanol12
ETHANOL
  • 2006 ethanol production required 2.56 million hectares of corn – 20% of the US corn harvest
  • An estimated 4 to 6 million more hectares of corn will be planted in the 2007 crop year
  • For the first time in history over 50% of the corn produced in the USA will be used for something other than animal production
beef checkoff program
Beef Checkoff Program
  • Established as part of the 1985 Farm Bill
  • Totally funded by the beef producers and no Government funds are utilized
  • Funding is $1 USD per head on both domestic and imported beef
  • Fifty cents goes to the National Organization
  • Fifty cents goes to the State Organization
mission of the beef checkoff program
Mission Of The Beef Checkoff Program
  • Check program is dedicated;
    • To improving producer profitability
    • Expanding consumer demands
    • Strengthening Beef position in the market place
    • Research funding for all phases of the Beef Industry
beef checkoff program funding
Beef Checkoff Program Funding
  • Revenue 2006 -- $45,238,376 USD
    • Expenditures:
      • Promotion $24,800,185
      • Research $6,233,497
      • Consumer Information $5,637,074
      • Foreign Marketing $3,997,592
      • Producer Communications $2,029,143
      • Industry Information $1,091,269
      • Program Evaluation $226,538
      • USDA Oversight $143,722
      • Program Development $123,661
      • Administration $1,547,899
beef checkoff program conclusion
Beef Checkoff Program Conclusion
  • Acts as a catalyst for Change.
  • Doesn’t own cattle or retail outlets.
  • Can’t single-handedly turn around a bad market.
  • Designed to stimulate others to sell more beef.
  • Stimulate consumers to buy more beef.
  • Initiatives are accomplished by consumer advertising, marketing partnerships, public relations, education, research, and new product development.
b s e a closer look at mad cow disease
B.S.E.A Closer Look At Mad Cow Disease
  • New vCJD is reported in 200 people world wide
slide20

Study presented at Europe’s annual human reproductive conference

Study design – 100 men consumed 6 pints of beer in 1hour

Observations made in 100% of subjects

  • All gained weight
  • Talked excessively without making sense
  • Became overly emotional
  • Could not drive
  • Failed to think rationally
  • Refused to apologize when wrong
  • Could not preform sexually
  • Had to sit down while urinating
conclusion of study
Conclusion of Study

There has to be female hormones in beer

bio terrorism

Bio – Terrorism

Foot and Mouth Disease

maturing feedlot industry
MATURING FEEDLOT INDUSTRY
  • 3 Major Packers

Cargill-Excel

Swift (Monfort – ConAgra)

Tyson (IBP)

  • Vertical Integration
  • Contract Growing for Packers
usa cattle industry long term
USA CATTLE INDUSTRY – LONG TERM
  • Suburban Sprawl
  • Land Price
  • Government Land
  • Environmental Impact and Regulations
  • Government Subsidies
summary
SUMMARY
  • 30% of US feedlot head capacity is held in 10 companies
  • Three beef packers control slaughter and marketing
  • Maturing market for the feedlot industry – cattle business
crystal ball projections
CRYSTAL BALL PROJECTIONS
  • Feedlot – Cattle will decrease
  • More imports will be needed

Australia

South Africa

Brazil

  • Consumption – Beef will follow Lamb
slide28

Global Animal Products

South Africa

Proud To Be Associated With The South Africa Feedlot Conference

Beef It’s What’s For Dinner!