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Program and System Engineering PSE. Intelligent Net Working. Siemens Business areas. Information and Communications. Automation and Control. Power. Transportation. Medical. Lighting. Information and Communications. Communications. Automation and Drives. Power Generation.

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program and system engineering pse

Program andSystem Engineering PSE

Intelligent Net Working

siemens business areas
SiemensBusiness areas

Information and

Communications

Automation and

Control

Power

Transportation

Medical

Lighting

Information and

Communications

Communications

Automation and

Drives

Power Generation

Transportation

Systems

Medical Solutions

OSRAM

Siemens Business

Services

Industrial Solutions

and Services

Power Transmission

and Distribution

Siemens VDO

Automotive

Siemens Building

Technologies

27%

24%

18%

16%

10%

5%

€ 21.1 bn

€ 12.3 bn

€ 13.8 bn

€ 7.6 bn

€ 4.3 bn

€ 18.5 bn

PSE RO

siemens global presence is driving our growth
Siemens – global presence is driving our growth

Germany

36%

25%

21%

Europe

(excl. Germany)

165

15.7

72

32%

Americas

27%

33%

21%

25%

22%

125

24.4

61

Asia-Pacific

101

19.1

96

15%

13%

12%

44

58

10.1

Others

Employees (thousands)

Sales (billions of euros)

Major facilities

8%

6%

3%

6.1

18

12

PSE RO

austria s top high tech companies
Austria‘s TopHigh-Tech Companies

5.000

4.500

4.000

3.500

3.000

2.500

2.000

1.500

1.000

500

Flextronics Inter. GmbH – Group

A-Tec Industries AG – Gruppe (Kovats-Group)

Liebherr Austria Holding GmbH – Group

Infineon Technologies Austira – Group

Philips Austria GmbH – Group

IBM ÖsterreichInternationale Büromaschinen GmbH

Andritz AG – Group

Zumtobel AG – Group

Engel Ludwig KG – Group

Bosch Robert AG

Hewlett-Packard GmbH

Siemens Group Österreich*)

Siemens AG Österreich

Sales in

million euros

4.634

2.500

*) incl. VA TECH figures 15. 07. 2005 – 30. 09. 2005.

PSE RO

siemens group overall
Siemens Group:Overall

Studio- and Mediasystems

BiH

SBS, Slovakia

BFE, Mainz

SuM

aii, Sofia

RUM

T&D

IBIS-SYS

SBS (incl. addIT, AMS BG, unit-IT, TSG)

ELIN Transf.

Weiz

FORTE

BUL

aii

STS

SAT

EBG Transf.

Linz

TIS

smart

SLO

CYBERDOC

Power

TOSCA

AOSA

ELIN EBG Traction

SHC

SRE

Siemens VDO

Automotive

Information and Communications

itworx

Transportation

ringo

BFE, Vienna

Medical

MARC

SHM

SAGÖ

ITH

SGS

Industrial Manufacturing

CRO

SIS

ELIN EBG Elektronik

Automation

and Control

Siemens Bacon

Programand SystemEngineering

PSE Croatia

MWW

VAI

SIMEA PS

ELIN EBG

Siemens MV-Kasse

Services

Others

Siemens Leasing

SIMEA Sibiu

Flender

WABAG

Siemens

Pensionskasse

ELIN EBG HT

SPDL

Osram

Pfrimer

ELIN EBG,

Bratislava

PSE Hungary

FSG

INNOVEST

PSE Slovakia

VA TECH

Fujitsu

Siemens

PBV

SPDSC

PSE Germany

SIPRIN,Bratislava

BSH

PSE Romania

EZ, Praha

ANF DATA Cz. Rep.

RIGENS

PSE China

PSE Turkey

PSE RO

siemens ag sterreich groups and countries
Siemens AG ÖsterreichGroups and Countries

Managing Board

Elin EBG

COM C

Communications

Carrier

TS RA&P

Transportation Systems

Rail Automation & Power

SIMEA

Siemens Ind. Manufact.

Engin. and Applications

REG

Regionalverantwortung

A&D

Automation and Drives

COM E

Communications

Enterprise

TS RS

Transportation Systems

Rolling Stock

PSE

Program and

System Engineering

Siemens s.r.o.

Bratislava

Siemens d.d.

Zagreb

IS&S

Infrastructure Solutions

& Services

SBS

Siemens Business

Services GmbH & Co

MED

Medical Solutions

AMC MSE

Appl. Managem. Center

Mid South Europe

Siemens d.o.o.

Ljubljana

PTD/PG

Power Transmission

and Distr.; Power Gener.

SHM

Siemens HealthManagement GmbH

BFE (Mainz)

Studio- u. Mediensyst.

GmbH, Mainz

SBT

Building Technologies

Siemens d.o.o.

Sarajevo

Siemens d.o.o.

Belgrad

RHQ PTD EM

Regional Headquarters

Siemens S.R.L.

Bukarest

Siemens E.o.o.D.

Sofia

PSE RO

siemens ag sterreich associated companies
Siemens AG ÖsterreichAssociated Companies

Managing Board

PSE

ANFDATA spol.s.r.o.Czech Republic

Siemens Programm- und Systementwicklung GmbH & Co KGGermany

Siemens Program and System Engineering S.R.L. Romania

Siemens Program andSystem Engineering s.r.o.Slovakia

Siemens PSE Kft.Hungary

Siemens Program and System Engineering (Nanjing) Co., Ltd.China

SIMEA

MWWMetallbearbeitungs GmbH & Co KG

SIMEA Gesellschaft zur Fertigung elektronischer Komponenten GmbH & Co KG

SIMEA Sibiu S.R.L.Rumänien

COM C

AOSA Telekom GmbH & Co OHG

SHCSiemens Home and Office Communication Devices GmbH

SBS

addit Dienstleistungen GmbH & Co KG

Arbeitsmarktservice Betriebs GmbH & Co KG

CYBERDOC Gesellschaft für Digitale Kommunikation im Notariat GmbH & Co KG

unit-IT Dienstleistungs GmbH & Co KG

Together Internetservices GmbH

TSG EDV-Terminal-Service GmbH

„smart technologies“ Management-Beratungs u. Beteiligungs GmbH

PBV Informationsdienst-leistungs GmbH

SBS s.r.o., Slowakei

Forte Business Services S.R.L., Rumänien

IBIS-SYS d.o.o., Serbien und Montenegro

FRW

FSG Financial Services GmbH

Innovest Finanz-dienstleistungs AG

Siemens Mitarbeiter-vorsorgekasse AG

Siemens Pensionskasse AG

Siemens Pension Data Services & Consulting GmbH

COM E

ringo Kommunikations-dienstleistungs GmbH & Co OHG

itworx Informations-technologie Services GmbH

MED

Steiermärkische Medizinarchiv GmbH

ITHInformation Technologyfor Healthcare GmbH

Elin EBG

SGS Siemens Gebäude-management & -Services GmbH

Siemens Bacon GmbH & CO KG

BFE (Mainz)

BFE Studio- und Mediensysteme GmbH (Wien)

SRE

IPG Immobilien Projekt Entwicklungsges. mbH (Wien)

PSE RO

goals and strategy
Goals and Strategy
  • Comprehensive services
    • We want to strengthen our position as a reliable and experienced partner in the R&D business, also with new groups of customers
    • We want to be a solution provider and system integrator for both established and new customers, particularly for sales and service organizations, on the central as much as on the regional level
  • Global cooperation
    • PSE as a partner for “low cost” tasks: We want to support the Siemens groups and divisions in their near - shoring and offshoring-activities
    • We want to strengthen our position as a strategic partnerfor regional development and projects

PSE RO

pse s value proposition
PSE’s Value Proposition
  • We help strengthen our customers’ competitiveness
  • Our solutions cover the full value chain
  • We push innovation to shape the future
  • We reach highest quality standards by permanently improving our processes
  • People are the key to our success. We empower our people – to achieve world-class performance
  • We work together in a global knowledge and learning network

PSE. Intelligent Net Working

PSE. Inelligent Net Working

PSE RO

facts figures
Facts & Figures
  • About 6,200 employees
  • 22 locations in 7 European countries, Turkey and ChinaRepresented in the USA by Siemens Shared Services LLC
  • Sales approx. € 522 millionFY 2004/2005

September 2005

PSE. Intelligent Net Working

PSE RO

intelligent net working
Intelligent Net Working
  • Peer-to-peer-network with full management commitment
  • Integration & networking of all sites and subdivisions
  • Knowledge & technology network
  • Highly developed cross-regional quality management system
  • Uniform processes, IT & tool environment
  • Human resources network, job rotation as a basic principle
  • Regional technical & domain-specific focal points
  • High collaboration maturity

PSE. Intelligent Net Working

PSE RO

sales by siemens groups and divisions 522 million fy 2005

Central

Units

2.8

A&D

2.7 %

I&S

2.7 %

PTD

3.4 %

MED

2.6 %

SV

2.0 %

SBS

6.5 %

TS

1.8 %

Others

2.9 %

External clients

8.5 %

Sales by Siemens Groups and Divisions€ 522 million (FY 2005)

Com 64.1 %

PSE RO

siemens total expenditure for software development
Siemens Total Expenditure forSoftware Development

388'

Deliveries amounting to

a total of 373'

mainly to I&C Groups

ICM 143'

ICN 119'

SBS 48'

290'

SIS

706'

702'

79'

79'

79'

47'

33'

467'

431'

Corp.

Dept.

S/E-Haus

Schweiz

PSE

SISL

Atea

CT

RG'n

Deliveries amounting to 57‘

to other Siemens units,

27‘ of this to A&D

278'

222'

160'

113'

109'

81'

80'

56‘

13'

8'

ICN

ICM

SBS

Med

A&D

SV

SD

I&S

TS

SBT

PG

PTD

Osram

SFS

other Siemens units

External business

Infrastructure

Source: SW Survey, March 10th 2003

PSE RO

pse services provided to siemens groups
PSE Services Provided toSiemens Groups

R&D 46%

Project

support 54%– Solutions

– Consulting

– Products

September 2005

PSE RO

pse local business 141 million fy 2005

Germany

4.0 %

Czech. Rep.

1.4 %

Hungary

1.2 %

Croatia

2.4 %

Romania 0,2 %

Slovakia

2.4 %

China

1.6 %

USA

3.5 %

Turkey

1.1 %

PSE Local Business € 141 million (FY 2005)

Austria 82.2 %

Other

PSE-countries 17.8 %

PSE RO

slide16

Hamburg

Praha

Zilina

Brno

Košice

Vienna

Linz

Pieštany

Salzburg

Bratislava

Budapest

Graz

Cluj

Szeged

Braşov

Zagreb

Osijek

Split

PSE Locations and Representation

Represented in USA bySiemens Shared Services LLC

Minneapolis

San Jose

Istanbul

Ankara

Nanjing

Hangzhou

PSE. Intelligent Net Working

16

PSE RO

customer benefit through quality management

Function

Time

Budget

Customer Benefit ThroughQuality Management
  • Process orientation and methodology-based engineering
  • Systematic leveraging of experience gained
  • Concrete support and coaching
  • Project controlling / risk management
  • Top-quality market-oriented solutions

PSE. Intelligent Net Working

PSE RO

process orientation
Process Orientation
  • SEM system development method in use since 1983, upgraded and redesigned several times
  • stdSEM, e-SEM, prodSEM and hsSEM accessible as a workbench to all employees on the intranet
  • Ongoing process training for staff through SEM seminars
  • Regular checks and improvement within the framework of audits and CMMI assessments
  • Comprehensive representation of processes in the PSE process handbook (PHB)
  • Compliance with ISO 9001 (Quality Management) and ISO 14001 (Environmental Management)

PSE RO

assessment coverage and process maturity level cmmi distribution

21%

Assessment Coverage and Process Maturity Level (CMMI) Distribution

FC FY 2005 (status as of June 2005)

Target FY 2006

Com 1)

SBS

A&D

I&S 2)

L&A

SBT

PG

PTD 3)

TS

SV

Med

PSE

SISL

Total

PSE: Level 4 inCT Assessment 02/2005

Level ≥ 3

Level <2.25

Level ≥ 2.25

No assessment

Source: Team top+ Software Initiative

PSE RO

added value through knowledge networks
Added Value Through Knowledge Networks
  • Transparent knowledge
  • Flexible structures
  • Lead gained through expert knowledge

Synergies derived from networking:At extremely short notice, customers can benefit not only from the expertise of the particular employees assigned to their project, but from the knowledge of the entire international PSE organization.

Call for

Network

Interest

Net

Expert

Net

Support

Center

Full

Integration

PSE RO

technology management
Technology Management

Requirements

  • competent consulting for customers having to make technology decisions
  • on-time availability of sufficient capacities for the relevant technologies

The dynamic PSE technology tree

  • customer roadmap as a basic framework
  • development of employee-driven networks
  • management support for such networks
  • centralized controlling in the background

Identify

Select

Set up

Use

PSE RO

broad range of offerings

Consulting

Analysis

Planning

Training

On-site

support

Implemen-

tation

Main-

tenance

Broad Range of Offerings

P r o j e c t M a n a g e m e n t

Q u a l i t y M a n a g e m e n t

PSE RO

pse romania is

Hamburg

Praha

Zilina

Brno

Košice

Vienna

Linz

Pieštany

Salzburg

Bratislava

Budapest

Graz

Cluj

Szeged

Braşov

Zagreb

Osijek

Split

PSE Romania is
  • Subsidiary of PSE Group
  • 520 employees as of 12/2006
  • Turn-over: € 10 millions(FY 2004/2005 – 220 Employees)
  • ISO 9001:2000 certified since 2002
  • ISO 14001:1997 certified since 2003
  • CMMI Assessment level 3

PSE. Intelligent Net Working

PSE RO

our business
Our Business
  • Provide services for PSE business units focussing on
    • System development
    • System integration
    • Product Support

in the I&C, energy and solutions business

  • Provide services for Siemens sales departments in Romania
  • Provide services for selected external customers

PSE. Intelligent Net Working

PSE RO

services
Services
  • We support our PSE partners in fulfilling their business goals
  • We offer our customers/partners in Romania
    • Consulting(technical Consulting, System Engineering)
    • Development (Hardware, System, Software, Applications)
    • Integration (Products, Components, Solutions)
    • Support (for development and in the field)
    • Service

PSE. Intelligent Net Working

PSE RO

know how
Know How
  • Mobile Communication
      • Development
      • Project Integration
      • Interoperability
      • Intelligent Networks
  • Solutions for Enterprise Networks
      • Hicom 300E / Hipath 4000 Switch
      • Hicom 300E / Hipath 4000 Applications
  • Energy, Hardware Development
      • Transmission and Distribution
      • Hardware development
      • Software development
      • ASIC Design
  • Solutions for Business
      • Government
      • Knowledge Management
      • Geographic Information System

PSE. Intelligent Net Working

PSE RO

vision
Vision
  • Reliable, long-term partner for
    • the PSE business units
    • the Siemens sales departments in Romania
    • the Siemens-non-competitive companies in Romania
  • Use PSE- wide synergies
  • Initiate and participate in international cooperations
  • With our top qualified staff, we are the engine that drives innovation
  • Worldwide carreer chances for our employees
  • Total Quality Management orientation

PSE. Intelligent Net Working

PSE RO

eip ro d epartment
EIP RO Department
  • EIP RO - Energy Information and Products Romania, department of Siemens Program and System Engineering S.R.L company from Braşov, provides customized solutions in various fields: electronics, mobile telecommunications, automotive industry, medical, video signal processing, domotics, industrial automation, equipment monitoring, data communications.
  • Our specialists more than 40 engineers assure complete services, from designing and testing specialized circuits, electronic schemes and lays to their implementation, electronic equipment configuration, development of integrate applications and software solutions.
  • EIP RO department has a strong collaboration with E&I and PRO departmentsfrom Austria.

PSE RO

project activity asic digital circui t design
Project Activity ASICDigital Circuit Design

Braşov activity

  • Concept + Field research
  • Architectural specifications
  • RTL design (Register Transfer Level)
  • RTL code simulation
  • RTL code Logical synthesis
  • Statistical time analysis (STA) post- synthesis
  • Floor plan
  • Cell placement
  • Clock Tree Generation
  • Global routing
  • Statistical time analysis – global post-routing
  • Final routing
  • Statistical time analysis - post-layout
  • Tape Out

Front-End

Back-End

In collaboration with our partners

PSE RO

project activity research and development
Project ActivityResearch and Development
  • Prototype research and development with hybrid wire-wireless communication technology owned by Siemens (Kappa link system). This technology entails data transmission using close electric fields (first-class conductors) and is meant to develop products from various fields (domotics, automotive industry)

Demonstrative Applications

  • Motion detection
  • Vehicle parking assistance (video camera and PDA)
  • Light switching for buildings

PSE RO

project activity customized solutions for local market
Project ActivityCustomized solutions for local market
  • Off-line and online monitoring systems for supervising in time the functioning parameters of industrial equipments.
  • Modernizing solutions for electronic systems for industrial equipments and for machines with digital control.
  • Data acquisition and transmission systems, adaptation, processing, data transfer and measurement of various values for industrial processes.

PSE RO

project activity industrial automation
Project Activity Industrial automation
  • Monitoring and control applications for various systems that allow :
    • Process visualization and control
    • Equipment and system visualization
    • Storing, archiving the messages and measured values
    • Data administration and visualization.
  • The use of PLCs and of existing communication networks (Industrial Ethernet, Profibus DP)
  • The use of on-line recordings and signatures.

PSE RO

project activity energy management solutions
Project Activity Energy management solutions
  • Configuration development and research of energy management solutions and power control systems. (see FENIX - FP7 project )
  • Siemens products can be customized:
      • SCADA Systems
      • EMS (Energy Management Systems)
      • DMS (Distibution Management Systems)

PSE RO

project activity corporate and utility management applications
Project Activity Corporate and utility management applications
  • Corporate e-Bussines solutions involving:
    • Human resources management and security
    • Management of internal events
    • Management of business opportunities
    • Complete management and control of leasing corporation cars and fuel cards

PSE RO

contributions to various business areas
Contributions to various business areas

Information and Data Communication

Energy

Industrial Automation and Drive

SCADA Applications

Data Transmission

ASIC Designandverification

EMSApplications

Equipment Monitoring

Wired-wireless hybrid

communication

DMS Applications

System Monitoring and Drive

PSE RO

contributions to various business areas37
Contributions to various business areas

Automotive

Medical Technology

Corporate &Utilities

ASIC Designandverification

ASIC Designandverification

Human Resource Management

Electronic Insurance and Security

Human ResourceSecurity

Wired-wireless hybridcommunication

PSE RO

advantages for customers project and quality management

Quality

Time

Budget

Advantages for customers Project and Quality Management
  • The quality of projects and products is sustained by our process-orientation to a methodology-based engineering
  • Project development in conformity with ISO 9001 (Quality Management) and ISO 14001 (Environment Management)
  • The development method complies with Siemens internal standards. stdSEM, hsSEM and prodSEM are used for project development, depending on specificproject features
  • Activity planning and risk management
  • Regular inspections for activity improvement within internal and external audits and CMMI checks,
  • Projects are evaluated during their development (terms, effort, cost, status of developed items) within the project management activities,
  • In2006, we have received the 3rd Level for the evaluated project at the CMMI check.

PSE. Intelligent Net Working

PSE RO