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POPULARITY VS. ASSOCIATION: NAME CONNOTATION

POPULARITY VS. ASSOCIATION: NAME CONNOTATION. By Cathy A. Busby. - INTRODUCTION - SIDE 1: POPULARITY - SIDE 2: ASSOCIATION - METHODOLOGY - POSSIBLE RESULTS - CONCLUSION. INTRODUCTION. Mother-to-be interested in names Positive or negative connotation of individual names

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POPULARITY VS. ASSOCIATION: NAME CONNOTATION

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  1. POPULARITY VS. ASSOCIATION:NAME CONNOTATION By Cathy A. Busby

  2. - INTRODUCTION- SIDE 1: POPULARITY- SIDE 2: ASSOCIATION- METHODOLOGY- POSSIBLE RESULTS- CONCLUSION

  3. INTRODUCTION • Mother-to-be interested in names • Positive or negative connotation of individual names • Connotation primarily based on popularity OR • Connotation primarily based on association

  4. SIDE 1: POPULARITY • Expectant Mothers • Baby name books – trendy names

  5. SIDE 1: POPULARITY • SSA – Social Security Administration • http://www.ssa.gov/OACT/babynames/ • Any year after 1879 • Stereotyping • Popular names have a more positive connotation • Ex. Jessica is seen as a skinny, fun, attractive girl

  6. SIDE 2: ASSOCIATION • Positive • Family names • Friends – past and present • Influential people • Heroes/Idols

  7. SIDE 2: ASSOCIATION • Negative • Ex-boyfriends or girlfriends • Rude boss/co-workers • Bad influences • Overall connotation based on experience with people of that name

  8. METHODOLOGY • Survey • Will be given to 100 people (high-school education or higher) • Twenty male names and twenty female names • Ten names from each gender will be extremely popular names (defined by baby name books and SSA) • Ex. Brandon or Ashley • The remaining ten names will be older, less common names • Ex. Fred or Agnes • Subjects will link positive or negative adjectives with each name • They will also specify if they know someone with that name • Analyzing data • Survey information will be collected and reviewed • Similar positive/negative adjective connotation • Personal association

  9. SURVEY EXAMPLE Name: HAROLD • Please check the box if you personally know someone with this name. Please check the boxes corresponding to the adjectives that you would use to describe someone with this name. • Cheerful • Depressing • Smart • Unintelligent • Good-looking • Unattractive • Productive • Lazy • Thin • Overweight • Social • Withdrawn • Groomed • Unkempt • Graceful • Clumsy • Funny • Humorless

  10. POSSIBLE RESULTS • Side I: • The majority of the tested names without a personal connection will be associated with the same/similar adjectives for each specific name, and will derive an overall positive or negative connotation for the individual names based on popularity • Side 2: • The majority of the tested names that people have a personal connection to will have varying and different adjectives (skewed results) that correspond to the name, indicating that connotation is based on association • The side that has a greater percentage of results (51%+) will be deemed to influence name connotation the most

  11. CONCLUSION • The survey will help to show whether name connotation is based on popularity or association • Problems • Results could be based on personal preference • Not enough participants • No association with names tested (primarily popularity) • Future work • Larger sample size • More specific data analysis

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