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Welcome to the Newest approach for Successful Travel Marketing and Overview of Ensemble Travel TM Formerly known as GIANTS Ensemble Travel is an international organization of more than 1,400 travel agencies in the U.S. and Canada.

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newest approach for successful travel marketing and

Welcome

to the

Newest approach for

Successful Travel Marketing

and

overview of ensemble travel tm
Overview of Ensemble Travel TM
  • Formerly known as GIANTS
  • Ensemble Travel is an international organization of more than 1,400 travel agencies in the U.S. and Canada.
  • Ensemble has 15% of the market in Canada - the largest travel organization north of the border
  • The Ensemble Travel membership serves a wide variety of leisure travel clients - retail agencies, online companies, and home agent organizations
overview of ensemble travel tm3
Overview of Ensemble TravelTM
  • International scope = U.S. and Canada strengths
    • Large organization = economies of scale
  • "Personal organization" for members
  • Only true, national member-owned organization
  • NOT-for-Profit status of Ensemble benefits members
  • We work for our members, not for our bottom line !
overview of ensemble travel tm4
Overview of Ensemble TravelTM
  • Key benefits:
    • Flexible, proven marketing programs with great value
    • Technology solutions includes web sites for members and members' clients
    • Great preferred supplier partners that truly help you sell
    • Training, networking, education
    • Members have a say in their future !
summary product development
Summary: Product Development
  • Rich family of exclusive products for ATC agents
  • Exclusive cruise programs: up to 1000 special cruises at any point in time
    • Hosted cruises: 350+/year
      • Special amenities included
    • Amenity cruises: 500+/year
    • Special cruise programs: 100+/year (i.e.: RCI, Celebrity)
    • Group dates on HAL, Princess, Seabourn, Windstar: 300+/year
    • Sales, last-minute exclusives, etc.
summary product development6
Summary: Product Development
  • Use these for pre- and post-stays for cruises or tours ...
  • Ensemble Hotel & Resort Collection
    • 200+ worldwide deluxe properties - with exclusive amenities for your clients
  • Private Label Villas & Vacation Homes
    • Hundreds of choices
  • 25 Ensemble On Location Specialists - & growing!
    • Destination specialists
major benefits of membership
Major Benefits of Membership
  • Best value Marketing program available from any consortium
  • "Virtuoso" quality mailings available to you
      • At a fraction of the cost
      • Up to 15 + mailings during each year
        • all for potentially as little as $3.00 per client for the entire year
  • Database Intelligence helps ensure your clients get appropriate mailings
    • Don't know much about your client?
    • Would you like to know what appeals most to your client?
    • Cohorts applies "purchasing behavior" comparisons to your clients
major benefits of membership8
Major Benefits of Membership
  • Training
    • WebEx: 30+ per year (key suppliers and important Ensemble programs)
    • ATC conference calls
    • Ensemble training materials on your ATC agent's site
    • Ensemble Frontline Forums (Regionals) in Q1 - west, mid-west, and east
  • Ensemble Front Line Agent Trainings
    • Tentative: 20-30 city-wide training in December on 2006 products & programs for front line agents
  • Annual International Conference
      • in Anaheim this October
major benefits of membership9
Major Benefits of Membership
  • Technology
    • New user-friendly, content-rich extranet site (for ATC agents) that has details about all Ensemble programs
    • Rich content site with 1000+ offers is available for your own E-suites site provided by ATC
preferred cruise suppliers
Celebrity Cruises

Clipper Cruise Line

Crystal Cruises

Cunard Line

Disney Cruise Line

Holland America Line

Norwegian Cruise Line

Oceania Cruises

Orient Cruise Line

Princess Cruises

Radisson Seven Seas

Royal Caribbean Intl

Seabourn Cruise Line

SeaDream Yacht Club

Silversea Cruises

Star Clippers

Uniworld

Viking River Cruises

Windstar

Preferred CRUISE Suppliers
preferred land suppliers
Abercrombie & Kent

African Travel

American Orient Express

Brewster

Classic Custom Vacations

Club Med

General Tours/TBI Tours

Globus/Cosmos

GOGO Worldwide Vacations

Intrav/Clipper Lines

Pacific Delight

Qantas Vacations

Rail Europe Group (Avanti, DER, Rail Europe)

Runaway Tours

Sports Empire

Swain

Tauck World Discovery

Travel Bound

Preferred LAND Suppliers
back by popular demand
Back by Popular Demand
  • Printed Preferred Supplier Guide
  • Has Suppliers-At-A-Glance info
  • All supplier info is on our Ensemble extranet site (which is linked onto ATC's site)
  • Or purchase these books through ATC at ~ $4.50
overview
Overview
  • What is the Ensemble cruise program
  • Core components
  • How to include it in your marketing strategy
  • How to book it
ensemble travel cruise program
Ensemble Travel Cruise Program
  • Comprehensive program of cruise departures
    • Negotiated at Ensemble Travel headquarters
    • Contracted at Ensemble Travel headquarters
    • Open to all marketing member agencies with no upfront deposit required
    • All include added-value benefit(s) for your clients
cruise product mix
Cruise Product Mix
  • Includes a mix of:
    • Luxury cruises
    • Premium cruises
    • Mass-market cruises
  • Worldwide itineraries/destinations
cruise program destination mix
Europe 27%

Caribbean 17%

Alaska 15%

South Pacific 10%

Panama Canal 7%

Asia 5%

River Cruises 5%

South America 3%

Mexico 3%

Other 7%

Cruise Program Destination Mix
question
Question:

During the year -- approximately how many Ensemble Travel value-added cruises are available for you to sell?

1. 2000

2. 400

3. 50

4. 900

answer
Answer:
  • The Ensemble Travel Cruise Program providesexclusive selling opportunities on more than 900 sailings throughout the year, with competitive pricing & added value for both independent & group clients.

The key to your success is to make it

the foundation of your marketing plan

and to use it as Your Selling Advantage!

cruise program core components
Cruise Program Core Components
  • Ensemble Hosted Cruises
  • Ensemble Amenity Cruises
  • Ensemble Special Price/Commission Programs
  • Opportunistic Promotional Cruises
client benefits of hosted cruises
Client Benefits of Hosted Cruises
  • Services of Ensemble Travel onboard Host
    • Host represents each individual Ensemble Travel agent with clients onboard
    • These are Ensemble Travel agency owners
    • All sign non-solicitation waiver
  • Welcome letter personalized on behalf of booking agent, delivered to guest cabin
  • Personal phone call introduction from host
  • Invitation to private cocktail party
client benefits of hosted cruises cont
Client Benefits of Hosted Cruises (cont.)
  • Complimentary ENSEMBLE Experience shore event
    • Custom-designed shore excursion presented as a gift from you
    • Emphasis on up-close personal & cultural encounters
    • Takes place in one port during the cruise
    • Private-labeled with a value of $75 - $350 per person
    • Handled through well-respected independent tour operators
hosted cruise client testimonials
Hosted Cruise Client Testimonials
  • Crystal Symphony, Jul 7, 2002, St. Petersburg Yusupov Palace Gala Evening
    • "The dinner/concert at the Palace was fantastic. It far exceeded my expectations. Every part of the evening was outstanding. Don't change it."
    • "Fabulous! One of the best events I've ever been to while on vacation!"
  • Queen Elizabeth 2, Feb 14, 2004, Melbourne A Day on a Private Homestead
    • "How do you describe a perfect day? The experience proved fascinating. The hospitality...was so spectacular, it can never pass from our memories. I feel we really visited Australia in a way few tourists do."
client benefits of amenity cruises
Client Benefits of Amenity Cruises
  • Added-value amenity on every departure
    • Shipboard credits
    • Pre-paid gratuities
    • Spa credits
    • Gift items
hosted amenity cruise program benefits for you
Hosted & Amenity Cruise Program Benefits for You
  • Amenities positioned as gifts from you
  • Utilize lead time for promoting & selling
  • Use amenities as tools to close the sale for one booking or multiple bookings
    • Convince friends to join your clients!
  • You can earn your own tour conductor without setting up your own group
  • Group rate pricing with some cruise lines
ensemble travel special cruise programs
Ensemble Travel Special Cruise Programs
  • Holland America exclusive products in 2005
    • 7 Rotterdam Panama Canal cruises in Q1 & 2
    • All featured:
      • Group pricing (35-40% or more off)
      • 17% commission at booking
      • 1 for 12 tour conductor
      • $50 per person shipboard credit
ensemble travel special cruise programs28
Ensemble Travel Special Cruise Programs
  • Holland America NEW exclusive products in 2005
    • 12 Volendam & 10 Veendam Alaska cruises
    • 12 Volendam Alaska cruise-tours (tour # 3)
    • 6 Rotterdam & 5 Westerdam Europe cruises
    • 5 Zaandam fall Panama Canal cruises
  • All feature
    • Group pricing
    • 16% commission at booking
    • 1 for 10/12 tour conductor
    • Complimentary bottle of wine
  • Must be booked with applicable group number
ensemble travel special cruise programs29
Ensemble Travel Special Cruise Programs
  • RCI & Celebrity EZN program in 2005
    • RCI: ~ 40 sailings (plus 14 in 2006)
    • Celebrity: ~ 40 sailings (plus 5 in 2006)
  • All feature
    • Locked in group pricing, no upfront deposit
    • Valid to 60 days prior
    • Opportunity to earn individual tour conductors
  • Must be booked with EZN code
ensemble travel special cruise programs30
Ensemble Travel Special Cruise Programs
  • RCI 2-category upgrade program in 2005
    • 25-50 sailings in each quarter of 2005
    • Must book 2 quarters previous to sail date
    • Upgrade assigned within same accommodation type
    • Based on availability
    • No code necessary
    • 1st quarter dates (06) to be announced with an July 1 - September 30 booking window
opportunistic promotional cruises
Opportunistic Promotional Cruises
  • Limited-time offers with booking windows
  • Usually rate/offer driven featuring strong savings message & call to action
  • Often timed around direct mail catalog, campaigns or target mailings
  • All cruise partners participate throughout the year
  • Examples
    • Oceania Caribbean mailing with Tiffany gift certificate as added-value amenity
    • SeaDream catalog offers with shipboard credits
    • RCI consumer e-mail with special gift
ensemble travel cruise program your responsibilities
Ensemble Travel Cruise Program Your Responsibilities
  • Familiarize yourself with all programs
    • www.ensembledirect.comExtranet
    • Located on www.tvl2000.com
      • Cruise details display
      • Cruise calendar display
question33
Question?

For another Starbucks $10 card ...

Name the 4 types of

cruise programs that are included in the Ensemble Travel Cruise Program

we ll spill the beans here
We'll "spill the beans" here ...
  • The CORRECT answer is:
    • Ensemble Hosted Cruises
    • Ensemble Amenity Cruises
    • Ensemble Special Price/Commission Programs
    • Opportunistic Promotional Cruises
find this on www tvl2000 com
Find this on www.tvl2000.com
  • Be sure to sign up for your Ensemble user name and password ... through ATC
ensemble travel cruise program your responsibilities40
Ensemble Travel Cruise Program Your Responsibilities
  • Tell your clients about benefits they will receive & tell them why!
    • ATC is a member of a strong organization of professional agencies with the buying power to offer the best programs
  • Follow booking instructions
    • You must enroll your clients for the complimentary Ensemble Experience & let them know about it
    • You must submit the appropriate redemption forms for designated gift items
    • You must book against the correct booking codes
using marketing the cruise programs
Using & Marketing the Cruise Programs
  • Understand the value proposition & how to present it to clients
  • Use the www.ensembledirect.com cruise search as your first point of reference
  • Position amenities for maximum recognition & loyalty
    • Our gift to you
    • Provided with our compliments to thank you for your business ...
      • ... "and to tell your friends"
using marketing the cruise programs42
Using & Marketing the Cruise Programs
  • Participate in an Ensemble Travel marketing plan & maintain a healthy database
    • Opportunity for inclusion in target mailings, often with a time-sensitive added benefit
    • Opportunity for prospecting for new customers
using marketing the cruise programs43
Using & Marketing the Cruise Programs
  • Steer your small affinity groups toward hosted cruises
    • Won’t need to set up own group space
    • May even earn tour conductor
  • Steer singles toward hosted cruises
    • Can play up comfort level & camaraderie

Understand the value proposition.

Make sure your clients are aware of the amenities they receive by

booking with you.

ensemble travel cruise program in a nutshell
Ensemble Travel Cruise Program in a Nutshell
  • The Ensemble Travel Cruise Program was created to provide you with Exclusive Selling Opportunities that will set you apart from your competition in the eyes of your clients ... And will keep them coming back to you.
why do we have these suppliers
Why do we have these suppliers?
  • Ensemble On Location specialists gives you an opportunity to:
    • Differentiate yourself from the competition by packaging an enriched vacation experience
      • Positions you as an "expert" who can provide specialized experiences not easily found via other channels
    • Create exceptional vacation experiences for clients to create loyalty & retention
      • Puts focus on the value of experience vs. price
    • Earn additional $$ on every booking you can
the best part
&.. The best part..
  • The experts do all the work
  • You look like a hero
  • Net rates or commission rates - your choice

It's easy!

destinations to date
North America

Alaska

Canada

New York

Africa & Asia

Africa

India

Israel

Thailand

Cambodia

Viet Nam

Burma

Worldwide

Fishing International

International Port Services

Caribbean & Mexico

St. Lucia

Jamaica

Mexico

Europe

The UK

Ireland

France

Benelux

Italy

Spain & Portugal

Greece

Russia

Destinations to Date
slide50

Alaska UnusualAlaska & Pacific Northwest specialists Flying safaris into Alaska's back country Fly fishing tripsFishing lodges (two in Hotel Collection!)Yacht chartersInns & homes on San Juan IslandsPrivate cruise ship excursionsEntrée CanadaCustomized land vacations across CanadaCan do rail, activities, ski, golf, wilderness vacationsWill make dining & spa reservationsPrivate sight seeing trips Discover New York with Kitt Garrett150 private ways to explore New York, transfers, hotel reservations, dinner cruises, helicopter tours in a single itinerary packaged for your clientsPlus children & spouse packages: art, culture, theater, history, shopping

What do they offer?

slide51

What do they offer?

St. Lucia - Barefoot Holidays

Weddings & honeymoons

Turtle watching, casino trips, scuba & snorkeling, sunset cruises

Excursions to Barbados or Antigua

Destination management & incentive groupsJamaica- Glamour ToursWeddings - marriage license, church

Event tickets - fishing tournaments, music, golf, dance

Excursions - waterfalls, rum distilleries, snorkeling

History - great house & plantation tours

Airport meet & greet; private transportation

Mexico - Expomarketing

Airport meet & greet; transfers with bilingual drivers, Sightseeing tours & excursions

Incentives & meetings

slide52

What do they offer?

UK - Noteworthy Events

Highly custom-designed programs & excursions

FIT & small groups; corporate or incentive groups

Spouse tours, art tours, castle visits, golf

Access to exclusive venues & events

Elegant Ireland

Access to homes & gardens not open to the general public

Castle rentals

Incentive, corporate events

Garden, art, golf (including tee time reservations at world-renowned courses) or other special interest groups.

Paris & French Riviera - First Limousine

Chauffeur driven services with bilingual driver/guides

ITB Amsterdam

Destination management services for tailor-made arrangements in Holland, Belgium & Luxembourg.

slide53

What do they offer?

Sophisticated Italy

Customized FIT itinerary planning

Private car services: Italian peninsula & Sicily

Shore excursions

Excursions & activities: cooking classes, art & architecture, shopping, food/wine, Carnivale in Venice, the Palio in Siena, the Monza Grand Prix

Made for Spain

Highly-personalized service for sophisticated for FITs

Excursions & tours: shopping, architecture, food/wine, walking, biking

Spanish & Flamenco lessons

Shore excursions

Access to Spanish people

Special email address: ensemble@madeforspain

Spain & Portugal - Valesa Cultural Services

Access to unusual venues, private art collections

Special interest & educational tours: art, wine, architecture, gardens

Excursions: Balearic Islands, UNESCO sites

Shore excursions

slide54

What do they offer?

Greece A La Carte

Transfers; private tours

Tour series groups & special interested tours

Incentive groups

Russia - Esperance Travel Agency

Luxurious transportation

Private shore excursions

Special interest tours, private entrances to palaces & museums

South Africa - Travel Beyond

Wilderness safaris, game lodges & camps in Kenya, Tanzania, Botswana, Malawi, Namibia, Zimbabwe, Zambia & South Africa

Will tailor services for any budget

India - Zutshi Travel Services

Tailor-made itineraries throughout India

Excursions to Sri Lanka, Agra & Taj Mahal, Jaipur, etc.

slide55

What do they offer?

NEW !

Asia Desk

Customized FITs for SE Asia

Emphasis on cultural experiences

Thailand, Burma, Viet Nam

Cambodia, Laos, Bali

Fishing International

World-wide fishing experts

All-inclusive tours

International Port Services

World-wide luggage pick up & delivery service to hotels or cruise lines

overview57
Overview
  • Worldwide collection of over 200 4- & 5-star properties
  • Value-added benefits for your clients....from you!
  • Competitive hotel rates
  • Perfect for:
    • Pre/Post cruise stays
    • Booking properties not offered by our wholesalers
    • Weekend getaways
    • Special occasions
    • Extensions to business trips
benefits that are free to your clients
Benefits that are FREE to your clients
  • The Ensemble™ Exclusive:
    • Featuring amenities such as:
      • Daily breakfast
      • Afternoon tea
      • Spa or resort credits
  • As available:
    • Upgraded room at check-in
    • Early check-in
    • Late check-out
  • Our collective strength benefits you.
    • The more you support our preferred hotel relationships, the more we are able to negotiate better amenities on your behalf
most importantly
& most importantly...

Your Clients Are

Recognized as VIPs

tips for booking hotels
Tips for booking hotels
  • Hotels may be contacted by phone or email
    • View hotel info on their websites
  • Use alternate booking instructions (phone/fax) from the Ensemble extranet web site page
  • Be sure to identify yourself as an Ensemble Travel member agent when making a reservation!
  • This will ensure that your client receives the appropriate ENSEMBLE™ Exclusive
the directory
The Directory
  • All of these properties are online on the Ensemble Travel agents website
  • You have the opportunity to purchase copies at $3.50 each, plus shipping & handling, for your own distribution to clients
the future
The Future
  • Increased usage of this program with each & every hotel must be shown:
    • To retain support of the participating hotels
    • To grow the number of hotels
    • To improve & upgrade the exclusive amenities
why a villa vacation home product
Why a Villa & Vacation Home Product?
  • Provide a central, worldwide resource for this lucrative product
  • Creative lucrative options designed to strengthen agent/client relationships
ensemble exclusives
Ensemble™ Exclusives
  • A 100-minute prepaid international telephone card
      • Valued at $50
      • Very useful in a villa with restricted phone line
  • "Concierge" service available with every booking:
        • Personalized meet & greet
        • Premium car rentals & limousine service
        • Private villa chef
        • Arrival provisioning
        • Nanny service
        • Golf tee times
        • Dinner reservations at top restaurants
        • Custom excursions & more
how to find the villa information
How to find the Villa information
  • Villa tab:
    • Member-only Extranet
      • www.ensembledirect.com
      • This link is also on www.tvl2000.com
    • Ensemble Travel consumer merchandising site
      • www.ensembletravel.com
    • Your agency's Client Site (provided as part of ATC's E-suites
how to make a booking
How to make a booking
  • Call any of the villa reservation specialists at the dedicated Ensemble Travel toll free line:

888-305-1152

  • The line is answered "Ensemble Villas & Vacation Homes
    • You are really reaching Villas of Distinction, a company owned by Creative Leisure
    • Always identify yourself as an Ensemble Travel member
  • A 3% handling fee is added if a credit card is used.
    • We suggest you include this in a client service fee
    • For agency checks there is no charge
commissions
Commissions
  • Villas:
    • For the majority of the villas: 12% commission
    • Can vary upward depending on the exact villa
  • Other services
    • Air Component (tour operator fares) 12%
    • Published Fares (UA & Alaska Airlines) 10%
    • Published Fares (other airlines) up to 5%
    • Hawaii Pre-Booked Activities 10%
    • Car Rental 12%
question69
Question?

What are the 2 Ensemble Exclusives that are available with every ENSEMBLE Villas & Vacation Homes booking ?

spill the beans answer
"Spill the Beans" answer
  • Did you win a trip to Starbucks?
  • Your answer should be:
  • A 100-minute prepaid international telephone card
  • "Concierge" service available with every booking
slide72

3 key web tools for ATC agents

  • Agents Extranet
  • Client Sites
  • Passport Online E-Marketing Tool
slide73

Extranet

Central source for Ensemble Travel information

find this on www tvl2000 com75
Find this on www.tvl2000.com
  • Be sure to sign up for your Ensemble user name and password ... through ATC
extranet s latest updates
Extranet's Latest Updates
  • New Features
  • Improved Agent Detail Displays
    • New Cruise Calendar
    • Updated Offer Displays
      • Includes Excursion Descriptions
      • Online Customer Enrollment - Excursions
    • Hotel Search improved
    • Improved Organization of Agent News
slide77

Extranet Tour

  • Homepage
    • This Week's News
    • Time sensitive promotions & announcements
    • Vacation Search
      • Cruise & Land Vacations
      • Search by:
        • Offer ID#
        • Supplier
        • Ship
        • Embarkation Date
        • Destination
        • & Special Interest
extranet tour cont
Extranet Tour (cont.)
  • Rewards & Incentives
      • Extra commissions, client discounts, & fam trips
  • Ensemble Central
      • Corporate News, Events & Sales Aids (logos)
      • Corporate Staff Directories
  • Sales & Marketing
      • Special Ensemble & Supplier Campaigns
extranet tour cont79
Extranet Tour (cont.)
  • Vacation Offers
    • Cruise Vacations
      • Quick Cruise Search
          • Ability to Search for Cruise Vacations
          • Vacation Details & Booking Instructions
        • Cruise Calendar Search
    • Land Vacations
      • Quick Land Search
slide80

Extranet Tour (cont.)

  • On Location
    • Specialists "On Location" at vacation destinations who can see to your clients special or unique requests
  • Hotels
    • Amenity driven program consisting of 4 & 5 star properties
    • Hotel Search & detailed booking instructions
extranet tour cont81
Extranet Tour (cont.)
  • Villas
    • Resorts & vacation homes for those who prefer something other than a traditional hotel
    • Ensemble extras include "Exclusive Concierge" services & an exclusive gift
  • Suppliers
    • Online version of Supplier Guidebook
    • Time sensitive supplier specials
    • Supplier quick reference guide
find this on www tvl2000 com83
Find this on www.tvl2000.com
  • Be sure to sign up for your Ensemble user name and password ... through ATC
ensemble hosted web sites for atc agents
Ensemble Hosted Web Sites for ATC agents
  • Tools for marketing to your customers
  • Provided by ATC for your own E-suite site
ensemble hosted web sites for atc agents85
Ensemble Hosted Web Sites for ATC agents
  • Your clients will be able to link directly to the ATC-branded Ensemble website via this link on your E-suites site
addressing your needs
Addressing Your Needs...

Client Sites:

  • Generates Sales Leads
  • Generates a Consumer Web Presence
    • 24/7 Selling Tool
    • Customize look to your identity with ATC
  • Channel to Promote your Agency Events
  • Generates Additional Sales Volume
agency benefits
Agency Benefits
  • Professional Site for Ensemble Travel Members
  • Client Access to Ensemble Exclusive Offers
  • Generates New Leads
  • Offer Content Provided by Ensemble Travel
  • Ensemble Offers maintained by Ensemble's dedicated staff.
  • Allows Agencies to Web Market their own Custom Offers
  • Saves you time & effort
  • Use as main site or link
new features for client sites
New Features for "Client Sites"
  • Improved Offer Displays
    • Ship & Supplier Search for Offers
    • Deck Plans for Cruise Ships
slide89

E-Marketing

An additional tool for directing more traffic to your E-suites Site

passport online
Passport Online
  • Thousands of leisure travel offers that supplement the Ensemble Exclusive offerings:
    • VacationPORT - consumer view
    • VacationPORT - agent view
    • Quick Search
    • Marketing Tools
      • Create a new email
      • Previous Emails/Emails in Progress
      • Email Library
      • Your Offer Clipboard
      • Email Activity Summary
create your own e marketing emails
Create your own E-Marketing Emails
  • Find this on the Ensemble extranet which you can enter off of the link on the ATC extranet site (www.tvl2000.com)
tips to sell by the 2005 ensemble travel marketing program
Tips to Sell By

The 2005 Ensemble Travel Marketing Program

2005 ensemble member marketing plan
2005 Ensemble Member Marketing Plan
  • Comprehensive plan for cruise & tour
    • Includes direct marketing & e-marketing tactics for major programs
    • Lifestyle coding via database segmentation
    • The potential for e-mail address collection
    • Target mailings to qualified clients
goal 1 for marketing
Goal # 1 for Marketing
  • Give you the richness of PROGRAMS and flexibility you need to reach all types of clients in a year's time

"Make it easy for me!"

... Wait till you see what you can mail out to your clients!

goal 2
Goal # 2
  • Increase the effectiveness & reach of marketing mail pieces:

“Make the phones ring!”

Ensemble will do its part, and you need to follow through!

goal 3
Goal # 3
  • Bring you new potential clients

Why?

Because if you're not growing, you're shrinking !

... there is no such thing as "staying the same."

slide97

Savvy agents who understand marketing and who use the program offered by Ensemble Travel ... have achieved response liftsfrom 20% to 300%

ensemble vacations catalog
Ensemble Vacations Catalog

2005: Sept 2006: January, May, & September

  • Goals:
  • Increase sales
  • Keeps your agency top-of-mind with your clients
  • Gives you a tool - at a very low cost - that reinforces your agency's image as one of the best
  • Exclusives set you apart from the competition
provide themed campaigns
Provide Themed Campaigns
  • For instance, "Sun on Sale"
  • Comes out in October 2005
  • Increase late Q4 and Q1 bookings for next year
  • Direct mail piece
  • and/or Email
themed direct mailers
Themed Direct Mailers
  • February/March
  • Increase sales for Spring/Summer
  • Direct mail piece
  • You can purchase copies of these for clients at $1.25 each (minimum of 50)
  • Email tie-ins
upscale luxury newsletter
Upscale Luxury Newsletter

May: Land/Cruise

Oct: Luxury Cruising

Versions for target COHORTS

Vacation Influencer for

Upscale Clients:

#1: Family & Friends

#2: Editorial

ensemble hotel resort collection
ENSEMBLE Hotel & Resort Collection
  • Exclusive client benefits/amenities at 225 hotels worldwide
  • But copies for your top clients
slide104

Weekly Emails Sent for your Customization

Ensemble sends out themed emails that you can send to clients every two weeks

All major programs & campaigns have a

coordinating email

Ensemble sends this email to you directly - then you can easily customize it from your agency and send it out

goal 4 spot on targeting of your clients
Goal # 4: "Spot On" Targeting of Your Clients
  • Targeting the right message to the right person increases the likelihood of a sale
    • People love to be recognized
      • Treat your customers like individuals
      • One-to-one marketing
  • Market to your clients by affinity group
    • Like-minded individuals like to travel
  • Build customer loyalty
    • "My travel agent knows who I am!!"
  • Make sure that you provide an accurate profile of each client you put in your mailing database
tips for marketing your own mailings
TIPS for Marketing - your own mailings
  • You may send marketing mailings to your clients through ATC for $1.00 a name (not customized for you, but with America's Travel Companies on it). Send in names to ATC before July 13th for this fall ... Or if you want it customized with your agency name & address ...
  • You may send out your own customized mailings in 2006.
  • You will work directly with Ensemble and will need to fill out an application. The cost is $225 (the database maintenance fee good for 12 months) plus $3.00 per client name you provide to Ensemble.
  • There is a minimum of 100 names needed in your database at this same $3 per year
  • Your total cost for 2006 with 100 names and your own personalization will be $525 - more names, add $3 per name
is this a good deal
Is this a GOOD Deal ?
  • You are being offered an excellent price, thanks to ATC! If you were a small ARC-approved agency member of Ensemble, you would be required to provide a minimum of 500 names per year. This would require spending a minimum of $2,625 per year!
  • Is this a great value ? Definitely! We haven't found anyone yet who can create even one 16+ page 4-color mailing and mail it for as little as $3.00 per client (at this number of copies)!
more tips for marketing
More TIPS for Marketing
  • Follow these next points for the various types of mailing pieces that Ensemble provides to build up your sales ...
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Ensemble Vacations Catalog
  • TIPS
  • 1. Catalog can be customized to individual agent with only 100 names
  • 2. Choose 3 clients a day to call, look them up in your db and suggest vacations that are of particular interest to them
  • 3. Send postcards out in advance -- you should be receiving shortly...

2005 ENSEMBLE Vacations Jan / May / Sept

Jan: Family Section

May: Holiday Vacations

May & Sept: Sweepstakes - snail mail to email

rating the results
Rating the Results

September 27, 2004:

“My clients received their brochures on Friday, September 24. My first caller wanted to book two trips – an A&K to Egypt & a Viking Cruise in China for a family of 4! ...

Today’s call was for the QM2 – we booked it for February!”

Judy White

Wilton Travel

36 target mailings
36 Target Mailings
  • TIPS:
  • 1. Make sure you know what has been sent & who received it.
  • 2. Follow up with a phone call to key clients that receive this mailing.
target mailing sun on sale campaign
Target Mailing: Sun On Sale Campaign
    • TIPS:
  • Start collecting a list of potential clients for this piece now! 50 samples will be in your kit.
  • Follow mailer with a postcard one week later.
  • Order the whole Sun-on-Sale kit for just $99 and use it to follow up with clients like you never have before!
  • Direct Mail
  • Flyers
  • E-Flyers
  • Postcards
  • Posters
  • Press Release
  • Sales Guide
target mailing luxury piece
Target Mailing: Luxury Piece

New Format in May & October 2005

More Editorial, Personalized "Newsletter"

  • TIPS:
  • 1. Order extra copies for key clients & for your own mailings
  • 2. Advertise this piece on your website
  • 3. Use individual articles on your website
  • 4. You may order copies of this to distribute to your clients at $2.00 each (minimum 50)

May & October

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ENSEMBLE Hotel & Resort Collection
  • TIPS: When to use
  • For pre- or post-trip
  • For business trip extension
  • For drive or getaway weekend
  • With FF tickets
  • TIPS: How to use:
  • 1. Order extra copies for key clients or to mail
  • 2. Advertise on your website
  • 3. Use as a thank you for client returning from a trip
  • 4. Cross sell leisure to corporate clients
  • ALWAYS:
  • Identify yourself as an Ensemble Travel member agent!!!!
  • Always request the amenity
  • Follow up reservation with an email or call to the contact
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36 Target Mailings
  • TIPS:
  • 1. For next year, consider doing your own customized mailings!
  • 2. You will work directly with us 3. pay a $225 database fee and have a minimum of 100 names - at $3.00
in summary
In Summary
  • Keep what works, but make it work harder
  • Profile customers to create more targeted direct marketing
  • Grow email database
    • For those who prefer as a channel
    • To prospect new clients
  • Take advantage of your new consortium to increase your credibility as an expert travel professional
  • Be involved in your future!
  • Come to Ensemble's Conference!
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THANKS

for becoming a member of Ensemble Travel ...

We look forward to working with you in the rest of 2005 and beyond !

Invest in Your

Success !