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A simple game model www.slingo.com … Slingo …

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a simple game model

A simple game model

www.slingo.com

slingo
… Slingo …

A combination of slot machines and Bingo was designed and implemented as an on-line game, under the name of Slingo. The game was modeled on an old Mexican five-wheel slot machine, but modified during development to build in features that were best done in software.

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games are played with ten participants per game, and a “chat” feature was added so that during the game the players could tease or congratulate each other.
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The chat feature was a big hit, so much so that players developed a distinctive vocabulary that became known as “Slingo Lingo”, thus presaging by years a similar phenomenon amongst cell phone instant messaging systems.
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The game was refined and tested, and then offered to America On-Line for inclusion in the AOL gaming environment. It was meant to help fill out the AOL offerings by providing a little something for every possible demographic of their membership. The game officially “rolled out” in October of 1996, in a context where, according to the experts, in a best-case scenario, the game might account for perhaps 10,000 hours of AOL connect time per month.
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A funny thing happened. The game quickly became one of the most popular activities on the AOL site. Within three months the game had reached a level ten times greater than the most ambitious of expectations, accounting for over 100,000 hours per month. And it kept growing.
slingo factoids
Slingo Factoids

As of 8/02, there have been over 2 billion Slingo games played. Slingo hosts almost 2 million unique players each month, with an average of approximately 140,000 total daily hours of game play.

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Slingo stands as one of the top ten most downloaded games. Slingo ranks 4th amongst all game publishers based upon unique monthly users, and 7th (following Microsoft’s 6 online products) in total game plays.

The world “Slingo” has been one of the top 5 most accessed keywords on America Online for three straight years.