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digital marketing

its a PPT of basic overview of digital marketing ,how is it work and what the importance of digital marketing in today businesses with the comparative analysis in traditional and digital marketing ways. through this ppt you can give beautiful insights of Digital marketing to your viewers...

Sameer12345
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digital marketing

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Presentation Transcript

  1. Digital Marketing WELCOME TO DIGITAL MARKETING presented by: Sameeer

  2. Digital Marketing Understanding the Concept Marketing that Moves with the Times • Digital Marketing is the promotion of products, services, or brands using online platforms, digital technologies, and data-driven strategies. • It allows businesses to connect with potential customers through channels like: • Websites • Social Media • Search Engines • Emails • Mobile Apps • Digital marketing empowers brands to reach audiences globally with measurable results and personalized engagement.

  3. Digital Marketing The Importance in Today’s Business Landscape From Visibility to Conversion • Wider Reach: Target a global audience 24/7. • Cost-Effective: Cheaper than traditional advertising. • Measurable Results: Track ROI and user behavior in real-time. • Enhanced Customer Engagement: Build relationships through content and interaction. • Adaptability: Quickly respond to trends and customer needs. And More

  4. Digital Marketing Traditional vs. Digital Marketing

  5. Digital Marketing Types of Digital Marketing • SEO – Search Engine Optimization • SEM – Paid Search Engine Marketing • SMM – Social Media Marketing • Content Marketing – Blogs, videos, infographics • Email Marketing – Personalized email campaigns • Affiliate Marketing – Commission-based promotion • Influencer Marketing – Promotion via trusted voices • Mobile Marketing – SMS, apps, notifications Core Channels and Techniques Know Your Audience

  6. Digital Marketing Search Engine Optimization (SEO) • SEO helps your website rank higher on Google and other search engines by optimizing: • On-Page SEO: Keywords, meta descriptions, internal linking • Off-Page SEO: Backlinks, social signals • Technical SEO: Mobile optimization, page speed • Goal: Drive organic traffic, build authority, and increase conversions.

  7. Pay-Per-Click (PPC) Advertising Only Pay When They Click • PPC allows you to place ads on platforms like Google, Facebook, and Instagram. • Advantages: • Fast traffic generation • Budget control • High targeting precision • Popular Platforms: • Google Ads • Facebook Ads • LinkedIn Sponsored Ads

  8. Digital Marketing Social Media Marketing (SMM) • Use platforms like Facebook, Instagram, Twitter, and LinkedIn to: • Share content and updates • Run targeted ads • Engage with followers • Benefits: • Strengthens brand identity • Drives website traffic • Builds a loyal customer base

  9. Digital Marketing Content Marketing • Content marketing involves creating and distributing valuable, relevant, and consistent content. • Types of Content: • Blogs and Articles • Videos and Webinars • Infographics • Case Studies and E-books • Purpose: To inform, entertain, and convert your audience.

  10. Digital Marketing Email Marketing Best practices • Use segmentation • Write compelling subject lines • Always include a CTA (Call to Action) • Email marketing is one of the most cost-effective channels for nurturing leads and maintaining customer loyalty. • Types of Campaigns: • Newsletters • Promotional offers • Welcome and onboarding series

  11. Digital Marketing Affiliate & Influencer Marketing • Affiliate Marketing: • Earn commission by promoting others’ products • Performance-based model • Influencer Marketing: • Collaborate with social influencers • Build authenticity and trust with their followers • Outcome: Increased brand exposure and sales

  12. Digital Marketing Mobile Marketing • Reach Your Audience Anytime, Anywhere • With the majority of users on mobile, businesses must prioritize mobile strategies. • Methods: • SMS campaigns • In-app advertisements • Mobile-optimized websites • Push notifications • Goal: Seamless, real-time engagement

  13. Digital Marketing Analytics and Tools • Essential Tools: • Google Analytics – Track user behavior • SEMrush – SEO and keyword research • Facebook Insights – Social performance • HubSpot – Full-funnel marketing • Key Metrics: • Website traffic • Bounce rate • Conversion rate • Return on Ad Spend (ROAS)

  14. Digital Marketing Thank You For Attention See You Next

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