The Complete Guide to Social Media Lead Generation

1. www.samaritaninfotech.com The Complete Guide to Social Media Lead Generation Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

2. Preparation YOU ALWAYS NEED A PLAN OF ACTION. SO TO GET STARTED, CONSIDER THE FOLLOWING: Who are your audience and what channels do they use? How do they use these channels? What channels will fit your products or service? Are you going to set up paid ads? These are good place to start building out your plan. Going in blind will lead to a very ineffective approach. You’ll also want to look at building your audience. Our social media marketing guide will get you going on that front.

3. Social listening lead generation This is one area of social media lead generation that’s overlooked. You don’t have to rely on sending out posts yourselves to get people interested, you can get proactive and go out and find them. Just be careful how you do it. You can do this very well with Brandwatch Analytics, but there are free social media monitoring tools that can get some of the same results.

4. Organic vs paid Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook. Going organic also doesn’t cost you anything either, but you’ll miss out on some benefits including: Audience targeting Increased reach Extra CTA options on certain platforms For lead generation, the above are clearly very important. You will see far better results on your posts wth money behind them. On LinkedIn you’ll be to target people with specific jobs. On Facebook you can hit carefully chosen locations. On Twitter you can go after people who have tweeted certain words or follow accounts.

5. PICKING UP LEADS THROUGH SOCIAL In the next section we’re going to run through some tips for each platform that will help you get leads. Some refer to specific lead generation tactics, while others, such as how to gain new followers, simply build a base for doing so. That’s because there are a number of ways to get leads through social, including: Promoting gated content Searching out individual leads Promoting your products/services to generate inbound leads

6. Twitter lead generation Twitter has amassed 330m active users with $70m spent on ads on the platform a year. With people from all walks of life and all corners of the earth using Twitter, there’s nearly an audience for everyone. Also, with the right tweets, you’ve go the potential for huge organic reach if you can rack up the retweets. Build your following effectively With a low number of followers it can feel a lot like shouting into the void. You’ve got to get those numbers up, but you also want people you can actually sell to to follow you. So, make sure you’re advertising your Twitter on your site and other communications. Then, keep on topic. You don’t have to be too strict, but talk about what’s actually relevant to your target audience.

7. Use influencers We mentioned engaging with other people in your industry, which also falls under this step. A great way to get your account in front of new people is to have the bigger players mention or retweet you. Talking to them is a good first step. But you can also infuse this with your content approach. Interviews and features can be great ego bait to encourage more influential accounts to share your content. In turn that should boost your following. Another great idea is to run Twitter chats, which are essentially Q&As run through the site. Invite some influencers to answer questions and they’ll promote the whole thing to their followers. Again, more relevant eyes on your account.

8. When in Rome, when on Twitter LinkedIn lead generation Social media can be a great place to get your brand voice across. But your brand voice might not be a good fit for Twitter. Dry business language isn’t exactly a big draw. Generally people are using Twitter to be entertained or informed. If you’re not achieving either, you will struggle. It’s all business on LinkedIn. Well, at least it is when you get past all the broetry. It’s a great platform for leads as people are already open to business talk and many use it to find out new tools, products, and approaches. Here you can be a bit more direct. Get targeting Ask questions One of the best aspects of LinkedIn for lead generation is that you can target your posts even if they aren’t paid. By clicking on ‘Post Options’ underneath the post creator, you can send the post to people based on their location, job, industry, and other criteria. LinkedIn’s algorithm loves conversations and will share your post more widely when lots of people comment. And encouraging this is as simple as asking a question. LinkedIn users love offering up their opinions.

9. FACEBOOK LEAD GENERATION Facebook used to be a huge driver of referral traffic, but now organic reach has been curtailed for brands it’s falling behind. That’s why lots of people solely rely on paids ads for this platform, but there’s still some ways to get your message out for free. ENCOURAGE SHARING AND CONVERSATIONS Ever since Facebook updated their algorithm, brands have struggled with organic reach. The platform is now geared towards conversations and interactions. To get your page and content in front of people, you need to do the same.

10. Optimize your page Facebook has a lot of options for setting up your page to encourage leads. First of all, make sure all of your contact information is up-to-date. Next you can add a CTA for get people to email or call you. Anything that makes it easier for people to get in touch is good. Create a group It seems like Facebook wants more people to create groups. Group posts are more likely to show up in your feed compared to brand posts from pages. This is likely because joining a group shows Facebook you want to be involved in the discussions there. If you already have a page, it’s really easy to create a group from it. Just click on the three dots next the ‘Share’ button at the top of your page and click ‘Create group’.

11. REDDIT LEAD GENERATION Reddit is getting an incrasing amount of attention from marketers. It has a lot of users from all over the world, while people can create their own super niche communities. It’s great for finding opportunities and for better understanding your audience. Our Reddit explainer is a good place for extra info. USE REDDIT LIKE A REDDITOR Reddit is a tough nut to crack. Users and mods are hyper-vigilant for marketers using the platform solely for self-promotion without contributing to the community. To get the most out of the platform, you need to set up a real account and use it naturally. Get involved in a number of subreddits and build up a decent profile. This shows you’re willing to put the time in.

12. Build Relationships As you use the site properly, you can start to communicate with mods of subreddits. Depending on the topic, plenty can be open to working with brands in the right situation. For example, many run Ask Me Anythings, where a person will be interviewed by the subreddit. If you run a restaurant, you could be a great choice in one of the food subreddits. Or if you run an agency, for one of the marketing subreddits. You’ll increase your chances of this by talking to mods regularly. It’s always a good idea to check your content is a good fit for a subreddit, while they can also offer up advice on what content might be good to produce and post.

13. Search and seek out People ask for advice and help a lot on Reddit. This can be a great time to let them know about your great content or product. You can find these conversations by simply using the search bar, but you can also get more advanced and track more specifically (and easily) with Brandwatch Analytics too. Be wary though. Just showing up all over and only replying to say “buy my stuff’, will get you labelled as a spammer quickly. Like we’ve already said, use Reddit naturally first before doing this. Also make a note of which subreddits people ask relevant questions in so you can start engaging with them.

14. Instagram lead generation Instagram is obviously a huge platform with a lot of opportunity. The site currently sees 800m monthly active users. But it can also be tough to generate leads on. You can’t include links in posts, for example, meaning it’s that little bit harder to use compared to other sites like Facebook and Twitter.

15. Hashtags Including hashtags in your post is a great way to increase the reach of your post and get in front of interested parties. For example, our Instagram post with the biggest reach is one that included the #WhoBitBeyonce hashtag. As people actively search hashtags, you’ve got people already receptive to sales. Be sure to include them when applicable. Don’t pointlessly add 50 hashtags, but be targeted and concise. It’s also worth looking through a hashtag’s feed beforehand so you can get some inspiration.

16. Driving people off the app As previously mentioned, with no links in the posts themselves, its difficult to get people onto your website. So how do you do it? For a start, make sure you have website or contact buttons set up on your profile page (you can do this in the app’s settings). This gives people easy one-click access to or your site.

17. Thank you! Questions? Clarifications? Let us know! Check more on www.samaritaninfotech.com +91-7000213226