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If you're running an ecommerce website, optimizing it for search engines is crucial for attracting organic traffic and driving sales. However, there are several common SEO mistakes that ecommerce businesses often make, which can hurt their rankings and visibility. Here are 5 ecommerce SEO mistakes you need to avoid
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3/15/23, 12:41 PM 5 Common Ecommerce SEO Mistakes You Need to Avoid | by Saiful Islam | Mar, 2023 | Medium Open in app Get unlimited access Search Medium Saiful Islam Mar 15 · 2 min read · Listen Save 5 Common Ecommerce SEO Mistakes You Need to Avoid If you’re running an ecommerce website, optimizing it for search engines is crucial for attracting organic traffic and driving sales. However, there are several common SEO mistakes that ecommerce businesses often make, which can hurt their rankings and visibility. Here are 5 ecommerce SEO mistakes you need to avoid: https://medium.com/@saiful.ovi/5-common-ecommerce-seo-mistakes-you-need-to-avoid-e76bfcd146a9 1/3
3/15/23, 12:41 PM Ignoring Keyword Research: Keyword research is the foundation of any successful SEO campaign, and it’s especially important for ecommerce websites. You need to identify the keywords and phrases that your target audience is using to search for products similar to yours. Without proper keyword research, you won’t be able to optimize your product pages, category pages, and other content for the right keywords, and you’ll miss out on potential traffic and sales. 5 Common Ecommerce SEO Mistakes You Need to Avoid | by Saiful Islam | Mar, 2023 | Medium Using Duplicate Product Descriptions: Ecommerce websites often have multiple products with similar or identical descriptions, which can lead to duplicate content issues. This not only confuses search engines but also makes it difficult for your website to stand out from competitors. To avoid this, make sure to write unique and compelling product descriptions for each product, highlighting the unique features and benefits. Neglecting On-Page Optimization: On-page optimization refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes optimizing your titles, meta descriptions, header tags, and image alt tags. Neglecting on-page optimization can make it difficult for search engines to understand what your website is all about and what products you offer. Ignoring Mobile Optimization: Mobile optimization is no longer optional, especially for ecommerce websites. With the majority of internet traffic coming from mobile devices, having a mobile-friendly website is crucial for both user experience and SEO. Make sure your website is optimized for mobile devices, with a responsive design, fast loading speed, and easy navigation. Forgetting About Local SEO: Local SEO is a powerful strategy for ecommerce websites that have physical stores or serve specific regions. Make sure to optimize your website for local search queries, such as “near me” or “in [city name].” This includes creating a Google My Business profile, optimizing your website for local keywords, and building local citations. https://medium.com/@saiful.ovi/5-common-ecommerce-seo-mistakes-you-need-to-avoid-e76bfcd146a9 2/3
3/15/23, 12:41 PM 5 Common Ecommerce SEO Mistakes You Need to Avoid | by Saiful Islam | Mar, 2023 | Medium By avoiding these common ecommerce SEO mistakes, you can improve your website’s visibility, attract more traffic, and ultimately drive more sales. Remember, SEO is an ongoing process, and you need to keep up with the latest trends and best practices to stay ahead of the competition. https://medium.com/@saiful.ovi/5-common-ecommerce-seo-mistakes-you-need-to-avoid-e76bfcd146a9 3/3