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TechCADD offers the best Google Ads course in Jalandhar , Punjab. Master digital marketing skills with expert guidance from industry professionals
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Google Ads Course in jalandhar @techcadd
What is Google Ads? Definition: Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief ads, product listings, and video content to web users. Ads appear on Google Search, YouTube, and millions of partner websites.
Why Learn Google Ads? High demand for Google Ads professionals Cost-effective way to reach customers online Offers precise targeting options Instant visibility on search results Drives website traffic, leads, and sales
Types of Google Ads Campaigns Search Ads – Appear on Google Search results Display Ads – Shown on websites within Google Display Network Video Ads – Run on YouTube and partner sites Shopping Ads – For eCommerce product listings App Ads – Promote mobile apps across Google properties
Understanding the Google Ads Interface Dashboard Overview Campaigns, Ad Groups, Keywords Budget & Bidding Settings Metrics: Impressions, Clicks, CPC, CTR, Conversions
Keyword Research & Match Types Definition: Keyword research is the process of finding relevant words/phrases that users search on Google. Match Types: Broad Match Phrase Match Exact Match Negative Keywords
Google Ads Auction & Ad Rank How it works: Every time someone searches, Google runs an auction. Ad Rank Bid Amount × Quality Score × Expected Impact of Extensions Higher Ad Rank = Better Ad Position
Bidding Strategies Manual CPC – Set your own cost-per- click Enhanced CPC (ECPC) – Semi- automated Maximize Clicks – Automated to get most clicks Target ROAS – Focus on return on ad spend Target CPA – Focus on cost per conversion
Tools to Use with Google Ads Google Keyword Planner – Find keywords and search volume Google Analytics – Track user behavior and conversions Google Tag Manager – Manage tracking tags SEMrush / Ahrefs – Competitor research Canva / Adobe – Ad creatives design
Conclusion Google Ads is a powerful platform for paid advertising Understanding how to use it properly can lead to significant growth for businesses or careers Quote: "Good marketing makes the company look smart. Great marketing makes the customer feel smart."
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