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A Beginner's Guide to Google Ads for Small Businesses

Learn how to effectively use Google Ads to grow your small business. Target the right audience, measure results, and scale with confidence using expert strategies.

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A Beginner's Guide to Google Ads for Small Businesses

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  1. A BEGINNER'S GUIDE TO GOOGLE ADS FOR SMALL BUSINESSES UNDERSTANDING GOOGLE ADS BASICS Google Ads is a pay-per-click (PPC) platform that helps businesses appear on top of search results. As a small business, you can target specific keywords and demographics, ensuring that only relevant customers see your ads. SET CLEAR GOALS Before launching your campaign, define what success looks like. Is your goal to drive website traffic, generate leads, or increase sales? Clear objectives will help shape your ad strategy and measure performance. TARGET THE RIGHT AUDIENCE Google Ads allows you to refine your audience by location, demographics, interests, and more. Small businesses should focus on local customers and use precise targeting to ensure your ad budget is spent wisely. USE COMPELLING AD COPY & KEYWORDS The right keywords are critical for ensuring your ads show up in relevant searches. Use tools like Google's Keyword Planner to identify high- traffic, low-competition keywords. MONITOR, OPTIMIZE, & ADJUST Google Ads is not a set-it-and-forget-it platform. Regularly check your campaign's performance through metrics like click- through rates (CTR). www.sagetitansacademy.com

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