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How to Write Compelling, Mouth Watering Bullets That Makes Your Salescopy Sizzle
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How to Write Compelling, Mouth Watering Bullets That Makes Your Salescopy Sizzle
Bullets have the power to make or break your salesletter. Here’s a technique called the 4 U’s that can be used to write bullets that hit the target every time.
Urgency Give the prospect a reason to act now: • Limited time offer • Fast Action Bonus • Limited Quantity
UNIQUE What is unique about your product or service?
ULTRA-SPECIFIC State exact facts and figures
USEFUL Promise the prospect something that he values You won’t hit all 4 U’s with each bullet you write, but the more, the better.
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