Gain Market Visibility and Channel Control with Zylem’s Secondary Sales Tracking Software

1. Gain Market Visibility and Channel Control with Zylem’s Secondary Sales Tracking Software Can you truly call it a sale if you don’t know where it went or how fast it moved? For businesses with indirect distribution models—such as FMCG, pharma, or electronics— secondary sales tracking isn’t just helpful; it’s essential. Yet, for many companies, what happens beyond the primary distributor remains a mystery. The lack of visibility into what distributors sell to retailers, and what retailers sell to end customers, creates blind spots that lead to stockouts, missed opportunities, and inaccurate forecasts. Zylem’s secondary sales tracking software is built to fix that. It connects the dots between your channel partners and your performance metrics—turning guesswork into actionable insights. Why Secondary Sales Tracking Matters Secondary sales refer to the movement of goods from distributors to retailers or the final customer. This data tells you what’s really happening on the ground—what’s moving, where it's moving, and how fast. Without a proper secondary sales tracking system, businesses face several challenges: Inaccurate demand forecasting due to outdated or missing data Stock mismatches, leading to lost sales or excess inventory Poor scheme performance without real-time sales visibility Limited decision-making power for sales, marketing, and supply chain teams Low distributor trust due to claim disputes and delay The result? A business that operates reactively instead of strategically. What Is a Secondary Sales Tracking System? A secondary sales tracking system is a digital platform that captures and analyzes sales data from your downstream distribution network in real-time. It gives businesses visibility into what distributors and retailers are actually selling—when, where, and how much.

2. Zylem’s system helps centralize this information, offering clear dashboards, automated processes, and intelligent workflows to streamline everything from scheme execution to demand planning. With Zylem, you can track sales across: Distributors and sub-distributors Retailers and stockists Field sales teams Geographic territories and product categories It’s not just software—it’s a command center for your entire secondary sales network. The Zylem Advantage: Beyond Sales Tracking Software Many tools promise sales tracking—but few offer deep integration across your distribution chain. Zylem’s solution combines the power of sales tracking software with robust business analytics software, giving you: 1. Real-Time Data Collection No more waiting for end-of-month reports. Get live feeds from distributors, automated via integrations or mobile-based inputs. 2. Scheme and Incentive Validation Automatically track whether your schemes are driving actual retail movement and validate claims based on real sales data. 3. Geo-Mapped Performance Dashboards Track which regions are overperforming or lagging behind. Plan interventions where needed with confidence. 4. Distributor & Retailer Scorecards Evaluate partner performance using real-time KPIs—sell-in vs. sell-out, product mix, growth trends, and scheme adoption. 5. Custom Alerts & Notifications

3. Set triggers for stockouts, sales dips, or claim deadlines to ensure faster response and course correction. Built-In Business Analytics: Turn Data into Decisions Collecting secondary sales data is just the first step. Zylem’s built-in business analytics software takes it further by providing deep insights and predictive capabilities: SKU-level performance analysis Region-wise demand heatmaps Sales team productivity tracking Top/bottom retailer analysis Real-time dashboards for leadership This means your sales, marketing, and supply chain teams are all looking at the same live data— and making smarter, faster decisions. Tangible Benefits of Zylem’s Secondary Sales Tracking Software Clients using Zylem have reported: ✅ 40–60% faster access to accurate field data ✅ Up to 30% reduction in inventory mismanagement ✅ Improved forecast accuracy using real-time retail demand ✅ Reduced claim disputes thanks to data-driven scheme tracking ✅ Higher distributor and retailer engagement due to system transparency Your business becomes more agile, competitive, and data-driven at every level. Who Should Use This System? Zylem’s secondary sales tracking system is ideal for any business that relies on multi-tier distribution, such as: FMCG and Packaged Goods

4. Pharmaceutical and Healthcare Consumer Electronics and Appliances Agri Inputs, Fertilizers, and Seeds Building Materials and Industrial Tools Automotive Spare Parts and Lubricants If you’re selling through distributors and retailers and struggling with delayed or incomplete data—Zylem is for you. Why Zylem? ✔ Made for Indian Distribution Complexity ✔ Mobile & Web Interface for Easy Adoption ✔ Customizable Rules and Workflows ✔ ERP & CRM Integration Ready ✔ Secure, Scalable & Cloud-Based ✔ Dedicated Support and Training Zylem doesn’t just sell software. We partner with you to make your distribution smarter, more efficient, and more accountable. Final Thoughts: What You Can’t See, You Can’t Control Most companies today are focused on top-line growth—but if you’re blind to secondary sales, your foundation is weak. Inaccurate sales data leads to wasted marketing spend, poor inventory decisions, and missed revenue. With Zylem’s secondary sales tracking software, your business finally gains the transparency it needs to thrive. Track. Analyze. Act. Repeat. With Zylem, your secondary sales become your biggest growth lever—not your biggest unknown. FAQs

5. Q1: How does Zylem collect secondary sales data? A: Through direct distributor inputs, mobile apps, integrations with DMS/ERP systems, and field sales rep entries. Q2: Can I track scheme performance within the software? A: Yes, scheme impact and claim validation can be automated based on actual secondary sales data. Q3: Is the platform mobile-friendly? A: Absolutely. Distributors and field reps can access and input data from any mobile device. Q4: How soon can I go live with Zylem? A: Depending on complexity, implementation can be completed in 3–6 weeks. Q5: Is this suitable for mid-sized businesses? A: Yes. Zylem is modular and scalable to suit businesses of all sizes.