7 Best Practices To Craft the Perfect On-Hold Message For Your Business

1. 7 Best Practices To Craft the Perfect On-Hold Message For Your Business Crafting engaging on hold message content will retain callers holding on the line, provide a better customer experience and generate revenue opportunities. Before delving into the steps for creating your on-hold messaging, it's important to understand the importance of these messages to your brand. Studies show that: •70% of calls to businesses are systematically put on hold •34% of callers who hang up prematurely don’t call back •62% of callers hang up in less than 45 seconds On-hold messages are one of the best ways to get your marketing messages to your current and potential clients. Instead of allowing your callers to sit on hold in silence, why not use this time to inform and educate them about your products and services. Now that you’re aware of the importance of on-hold messages, it’s time to craft that perfect on-hold message for your callers. Let’s get started! 1.Understand Your Customer 2.Write an Engaging Script 3.Use a Professional Voice Talent 4.Choose Fresh Words 5.Refresh Your Message Regularly 6.Focus on One Message 7.Include On-hold Music The finishing touch to a relevant and enjoyable phone system message is music on hold. Keep in mind that 70% of consumers find that music improves a company's branding, so your choice of music on hold shouldn't be taken lightly! Read the full article - https://studio52.tv/blog/7-best-practices-to-craft-the-perfect-on-hold- message-for-your-business