What is Web 2.0?
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What is Web 2.0?. Presented by Ryan Allis, co-founder of Broadwick Corp. March 29, 2007. Web 2.0 Is….

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What is Web 2.0?

Presented by Ryan Allis, co-founder of Broadwick Corp.

March 29, 2007

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Web 2.0 Is…

“Web 2.0 refers to the second iteration of the web, powered by broadband and mass-access, that has led to the generation of web applications that emphasize user participation and interaction, user-generated content in multiple form, smart design, and online connection between people.”

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In Web 1.0

  • The web was built to harness creativity and interactivity…

  • But to create in Web 1.0 you had to know code



<title>My Page Title</title>



<font face=“trebuchet MS” size=“2”>

Hello World!




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Content Freed From Format

  • In Web 2.0, content is freed from format – so you don’t need to know code

  • Content can come in every form (video, audio, text, pictures)

  • And it can be distributed (syndicated) through XML (extensible markup language)

  • And RSS (Really Simple Syndication)

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It’s About People

  • Web 2.0 is about people

  • People, with broadband, become the creators

  • It’s about enabling community, participation and engagement

  • It’s about freeing content through syndication

  • It’s about Democratizing Communication

  • It’s about transparency

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Effects of Web 2.0

Content Has Been Freed (Easily Syndicated)

Communication Has Been Democratized

Businesses Can Be Built With Less Money

Customers Have Been Empowered

Installed Enterprise Software is Being Challenged through On-Demand Software

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Lessons from Web 2.0

  • Usability and Smart Design is Critical

  • Allowing Customer/User Participation With Your Company is Essential

  • Build Passionate Customers Through Well Designed Communities That Allow Interaction

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The Technology

  • Web 2.0 Apps Have Been Built On the Backs of…


  • PHP

  • AJAX

  • Ruby on Rails

  • Java

  • MySQL

  • OpenAPIs

  • Linux

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The Influence of Design on 2.0

Design is a key part of web 2.0 apps:

Buttons are bigger

More icons are used

Plenty of whitespace

Text is bigger

Fonts are different (Trebuchet MS and Georgia are in, Arial, Verdana, and Times New Roman are out)

Layouts are centered

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Software as a Service

Web apps are generally provided on-demand. This is called Software as a Service (SaaS). The publicly-listed SaaS Companies are:

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Well Known Web 2.0 Apps

Blogging Tools – Blogger, Typepad, Wordpress

Wikis – SocialText, JotSpot

Communication Tools – Feedburner, IntelliContact, Meebo

Social Networking Tools – Facebook, MySpace, Friendster, Xanga, Hi5

Content Communities – Digg, Netscape, Bloglines, Netvibes

Tagging Tools: Del.icio.us, TechnoratiVideo Apps – YouTube, MetaCafe

Music Apps – Pandora, Last.fm, iJigg, ReverbNation

Productivity Apps – Zoho, Writely, Google Docs & Spreadsheets, Basecamp

CRM Tools – Salesforce, Netsuite

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Web 2.0 Communication





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How to Learn More…

  • TechCrunch

  • Read/Write Web

  • GigaOM

  • Mashable

  • Micropersuasion

  • ValleyWag

  • Scobleizer