Unit 2: Music Management (Part B – Short Term Associates) Players, People, Processes prepared by Philip Rothschild, Missouri State University, Entertainment Management Program. Gathering a Team for the Talent. Short Term Associates. 1. Supporting Artists.
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Unit 2:Music Management(Part B – Short Term Associates)Players, People, Processesprepared by Philip Rothschild, Missouri State University, Entertainment Management Program
1. Supporting Artists Same as discussed under long term associates. May also be short-term associates.
2. Coaches, Choreographers, Costume Design “It’s about ___________” • Vocal, choreography, stage, media • Are you a singer or performer? • Do you sing or do you engage? • Vocal, stage presence coaching • Media coaching • Wardrobe, make-up
3. Promoter • Promoter may be __________, internal staffer of the venue, chief promoter of a firm like ________. • Most often_______ marketer of talent • Book an artist, or create a booking, by finding place and time for performance • Agent or management might sell several dates to a local or regional promoter
Promoter takes on _______ and financing event • Serves as liaison between artist, local media, and public • Heavy _____, handsome _____ sometimes • Sidebar: Mark West, Downhome Productions, promoting Petra on Oct 29.
4. Publicists/PR Firms • Advertising vs. Publicity (PR) • Advertising is often a function of Marketing • Paid • ___________ may also be • a function of marketing, • a separate department, • an outside agency (firm or individual) • A “publicist’s”objectives are different than marketing • Objective is to generate interest of print, TV, and radio • Usually via human interest, novelty • Coverage is not “paid-for,” but… • Big ___________
Most important tool of a publicist is the _____________ (see sample) • Who uses them • Personal manager – introduce artist to others • PR firm – send kit to media or in connection with other events • Talent agent – send to prospective employers and promoters • Advertising dept of record label – campaign to promote records or tour
5. Road Manager, Road Crew, Technicians • Behind the scenes personnel • Newsboys – largest portable amphitheater – road crew of 80-120 • _____________ – oversees logistics; transfer of equipment, accessories, wardrobe • Footloose – 3 tractor trailers • Beauty – 26 tractor trailers
More on the Road • Road Crews – travel by night work by day (and night) • Arrive hours before talent • Some are per event ________ and ________ technical and stage crew
6. Production Companies • Specialist: Audio/Video/Lighting/Rigging • Local/National Production Company • Down Home Production, Nixa & Nashville, TN • Presidential Visits Stockholder Meetings • Martina McBride Wal-mart • WWF Women of Faith • Brantley Sound Associates, Nashville, TN • Serves the United States and abroad with high quality audio support and sound systems. • http://www.brantleysound.com/index.htm
Production Companies • Contracted by _________ • Significant Investment in Equipment • Significant Investment in Technical Expertise • Interacts with Promoter or Event Planner
7. Record Producer • Short term or long term – • Example: Garth Brooks • “I want a marketing guy” • Hired by ________ if Label Artist • Hired by ________ if Independent • Per album basis or per track basis
Examples • Mutt Lang – Shania Twain • Nathan DeGesere – Kathy Trocolli • Grammy Winning Producer • Usually charges labels around $10,000 per tune “inclusive” • Independents, $5000 per song “inclusive” • Travis Cottrell – Living Proof • One song for video project will be between $2000-$5000 • Producer is responsible for much including arrangements, hire players, BGVs, others • Producer or label may hire studio technical staff • Engineer, other
Knowledge, Skills and Attitudes • What do you know? • What do you need to know? • Next time