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Unit 2: Music Management (Part B – Short Term Associates) Players, People, Processes prepared by Philip Rothschild, Missouri State University, Entertainment Management Program. Gathering a Team for the Talent. Short Term Associates. 1. Supporting Artists.

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Unit 2:Music Management(Part B – Short Term Associates)Players, People, Processesprepared by Philip Rothschild, Missouri State University, Entertainment Management Program

1 supporting artists
1. Supporting Artists

Same as discussed under long term associates. May also be short-term associates.

2 coaches choreographers costume design
2. Coaches, Choreographers, Costume Design

“It’s about ___________”

  • Vocal, choreography, stage, media
    • Are you a singer or performer?
    • Do you sing or do you engage?
    • Vocal, stage presence coaching
    • Media coaching
    • Wardrobe, make-up
3 promoter
3. Promoter
  • Promoter may be __________, internal staffer of the venue, chief promoter of a firm like ________.
  • Most often_______ marketer of talent
  • Book an artist, or create a booking, by finding place and time for performance
  • Agent or management might sell several dates to a local or regional promoter
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Promoter takes on _______ and financing event
  • Serves as liaison between artist, local media, and public
  • Heavy _____, handsome _____ sometimes
    • Sidebar: Mark West, Downhome Productions, promoting Petra on Oct 29.
4 publicists pr firms
4. Publicists/PR Firms
  • Advertising vs. Publicity (PR)
    • Advertising is often a function of Marketing
    • Paid
  • ___________ may also be
    • a function of marketing,
    • a separate department,
    • an outside agency (firm or individual)
  • A “publicist’s”objectives are different than marketing
    • Objective is to generate interest of print, TV, and radio
    • Usually via human interest, novelty
    • Coverage is not “paid-for,” but…
  • Big ___________
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Most important tool of a publicist is the _____________ (see sample)
  • Who uses them
    • Personal manager – introduce artist to others
    • PR firm – send kit to media or in connection with other events
    • Talent agent – send to prospective employers and promoters
    • Advertising dept of record label – campaign to promote records or tour
5 road manager road crew technicians
5. Road Manager, Road Crew, Technicians
  • Behind the scenes personnel
  • Newsboys – largest portable amphitheater – road crew of 80-120
  • _____________ – oversees logistics; transfer of equipment, accessories, wardrobe
    • Footloose – 3 tractor trailers
    • Beauty – 26 tractor trailers
more on the road
More on the Road
  • Road Crews – travel by night work by day (and night)
    • Arrive hours before talent
    • Some are per event ________ and ________ technical and stage crew
6 production companies
6. Production Companies
  • Specialist: Audio/Video/Lighting/Rigging
  • Local/National Production Company
    • Down Home Production, Nixa & Nashville, TN
      • Presidential Visits Stockholder Meetings
      • Martina McBride Wal-mart
      • WWF Women of Faith
    • Brantley Sound Associates, Nashville, TN
      • Serves the United States and abroad with high quality audio support and sound systems.
      • http://www.brantleysound.com/index.htm
production companies
Production Companies
  • Contracted by _________
  • Significant Investment in Equipment
  • Significant Investment in Technical Expertise
  • Interacts with Promoter or Event Planner
7 record producer
7. Record Producer
  • Short term or long term –
    • Example: Garth Brooks
    • “I want a marketing guy”
  • Hired by ________ if Label Artist
  • Hired by ________ if Independent
  • Per album basis or per track basis
examples
Examples
  • Mutt Lang – Shania Twain
  • Nathan DeGesere – Kathy Trocolli
    • Grammy Winning Producer
      • Usually charges labels around $10,000 per tune “inclusive”
      • Independents, $5000 per song “inclusive”
  • Travis Cottrell – Living Proof
      • One song for video project will be between $2000-$5000
  • Producer is responsible for much including arrangements, hire players, BGVs, others
  • Producer or label may hire studio technical staff
    • Engineer, other
knowledge skills and attitudes
Knowledge, Skills and Attitudes
  • What do you know?
  • What do you need to know?
      • Next time