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Technology & Trends to GROW your Business Tim O'Brien, Technology Consultant Tim O’Brien, Technology Consultant Tim.obrien@nebraska.gov 402.326.3104 LinkedIn Profile: http://www.linkedin.com/in/timothyrobrien Presentation and additional information will be at www.neded.org/grow.html Agenda

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slide1

Technology & Trends to GROW your Business

Tim O'Brien, Technology Consultant

slide2

Tim O’Brien, Technology Consultant

    • Tim.obrien@nebraska.gov
    • 402.326.3104
    • LinkedIn Profile: http://www.linkedin.com/in/timothyrobrien
    • Presentation and additional information will be at www.neded.org/grow.html
slide3

Agenda

  • Introduction
  • About DED
  • Technology Trends
  • Investigate opportunity using the web
  • Technology for the right price!
  • Wrap-up
three things to learn
Three things to learn
  • Technology can make your life easier
  • The website is the MOST important marketing tool
  • Technology tools for low to no cost!
about the ne department of economic development
About The NE Department of Economic Development
  • The mission of the Nebraska Department of Economic Development (DED) is to develop economic opportunities by keeping Nebraska businesses, communities and people globally competitive.
  • 4 Divisions
    • Community & Rural Development
    • Travel & Tourism
    • Business Development
    • Administration & Operations
business toolkit by steve williams
Business Toolkit by Steve Williams
  • NEDED (http://www.neded.org/content/view/75/133/)
  • Doing Business on the Internet
    • (http://www.neded.org/files/assist/webresources.html)
  • Contact Steve Williams
    • Steve.williams@nebraska.gov
    • 800.426.6505
    • Nebraska Department of Economic Development
additional ded info
Additional DED Info
  • www.neded.org
  • Nebraska Advantage – www.nebraskaadvantage.biz
    • Microenterprise
    • Rural Advantage
    • Building Entrepreneurial Communities
  • Value Added Ag - www.ruralnebraska.info
  • Community/Business Training
  • Marketing Grants - www.visitnebraska.org
  • Community Websites & Online Presence
  • Job Opportunities & Quality of Life Online
  • Targeted Industry
slide15

Why Connect Online?

  • Brick & mortal retail sales worst in 5 years
  • Yet online sales grew again this year by 19%, the best ever

www.comscore.com

slide16

Why Connect Online?

  • Market & consumer are increasing integrated & connected online
  • Facebook.com alone is now worth $15 billion
slide17

More Trends

  • 36% of online American adults consult Wikipedia
  • 24% of Teens have a Blog
  • More than half (55%) of all online American youths ages 12-17 use online social networking sites.
  • Internet users are becoming more aware of their digital footprint; 47% have searched for information about themselves online, up from just 22% five years ago.
  • 48% of internet users have been to video-sharing sites such as YouTube and the daily traffic to such sites on a typical day has doubled in the past year.
slide18

More Trends

  • Almost all internet users (93%) have at one time or another done something related to e-commerce.
  • 81% of internet users have used the internet to do research about a product they are thinking about buying, with 20% doing this on the typical day.
  • 66% of online users have purchased a product online, such as books, music, or clothing, with 6% saying they do this on the typical day.
  • 64% have bought or made a travel reservation online, such as an airline ticket, hotel room, or rental car, with 4% doing so on the average day.
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More Trends

  • 26% have participated in an online auction, with 3% doing this on the average day.
  • 17% have paid to access or download digital content, such as a newscast, sporting event, or radio show; some 4% do this on the typical day.
  • 11% have bought or sold stocks online, and just 1% do this on the average day.
slide20

More Trends

  • Social Networks
  • Web Applications
  • Real Estate
  • Online Videos
  • File Sharing
  • Gaming
  • Management Styles
slide21

Features of Web 2.0

  • Enhanced retail opportunities
  • Real-time web updates
  • Community support & loyalty
  • Dynamic web features that increase market visibility & quality
  • Increased workforce & worker connectivity
  • Social networking
  • Professional networking
slide22

Web 2.0

Web 2.0 Directory -

http://www.go2web20.net/

Examples

  • Digg.com
  • Skype.com
  • Blogger.com
  • Rocketboom.com
  • Mahalo.com
  • LinkedIn.com
  • Chacha.com
  • Flickr.com
  • Facebook.com
  • Twitter.com
  • Revision3.com
  • 37signals.com

Web 2.0 Explained on YouTube - http://youtube.com/watch?v=nsa5ZTRJQ5w

e commerce
E-Commerce
  • Internet
    • Understand the web and trends
    • Know how information is organized and located
  • Business Model
    • Business objectives, value delivery, revenue model, Management
  • Marketing
    • Build traffic, establish loyalty, pricing models, distribution
    • Goal: Satisfied customers
why have an online business
Why have an online business?
  • Liquidate inventory
  • Enhances Value
  • Reduces Inefficiencies
  • Streamlines Supply
  • Links Business with Customers
  • Everything Is Faster!
  • Eliminates Boundaries

What separates the little guy from big companies in the e-commerce world?

There's no way a big company can give the customer service you can

do i need to sell products online
Do I need to Sell Products online?
  • No
  • Create a “Brochure” website
    • Who you are
    • What you do
    • News
    • E-mail Lists
    • Blog
    • Discussion Boards
    • User Profiles
  • Why?
software office software
Software – Office Software
  • Microsoft Office (Word, Excel, PowerPoint, Outlook, Access, Publisher) ~ $400
  • Alternatives to MS Office
    • OpenOffice.org ~ Free
      • Includes Alternatives to Word, Excel, PowerPoint, Access
      • Opens and Saves into MS Office Formats (.doc, .xls, ect.)
      • One Click PDF Creation
      • Other Programs included Math & Draw
software office software27
Software – Office Software
  • Lotus Symphony ~ Free
    • http://symphony.lotus.com/software/lotus/symphony/
  • Google Docs & Spreadsheets ~ Free
    • docs.google.com/
    • Share & Collaborate
    • Web Based
  • StarOffice ~ $70
    • http://www.sun.com/software/star/staroffice/
software desktop publishing
Software – Desktop Publishing
  • Layout Programs
    • Microsoft Publisher ~ $150
    • QuarkXPress ~ $800
    • Adobe’s InDesign ~ $700
    • Scribus – Free - http://www.scribus.net
  • Photo Editing & Organization
    • Adobe’s Photoshop ~ $650
    • Adobe’s Photoshop Elements ~ $100
    • Gimp – Free - http://www.gimp.org
software desktop publishing29
Software – Desktop Publishing
  • Microsoft Photo Gallery – Free with Windows Vista
    • Organizes & Edit Photos
  • Google’s Picasa – Free - http://picasa.google.com/
    • Organizes & Edit Photos
  • Picnik http://www.picnik.com/
    • Free & Web Based!
software pdf creation
Software – PDF Creation
  • Adobe Acrobat Professional ~ $450
    • Create & Edit PDFs
  • Nuance PDF Convertor Professional ~ $100
    • Create & Edit PDFs
  • CutePDF Professional ~ $50
    • Simple Edit Tools & Creation tools for PDF
  • CutePDF Writer ~ Free
    • http://www.cutepdf.com/products/CutePDF/writer.asp
    • Create PDFs
online communication collaboration
Online Communication & Collaboration
  • Skype
    • http://www.skype.com
  • GizmoCall
    • https://www.gizmocall.com/
  • Google Talk
    • http://www.google.com/talk/
  • Live Messenger
  • AIM
  • WebEx
online communication collaboration32
Online Communication & Collaboration
  • Microsoft Groove
  • Microsoft Live Meeting
  • 37signals.com
    • Basecamp - Collaborate with your team and clients. Schedules, tasks, files, messages, and more.
    • Highrise - Keep track of who your business talks to, what was said, and what to do next.
    • Backpack - Gather your ideas, to-dos, notes, photos & files online. Set email and mobile reminders.
    • Campfire - It's like instant messaging, but optimized for groups. Especially great for remote teams.
web design content management systems
Web Design – Content Management Systems
  • Who uses content management systems?
    • Nearly all large websites (www.nytimes.com, www.vw.com, www.theonion.com,)
  • How much do content management systems cost?
    • Most are open source (free) to millions of dollars
    • The examples I included above all run on open source CMS systems!
web design content management systems34
Web Design – Content Management Systems
  • Content Management Systems I recommend
    • Joomla – www.joomla.org
    • Drupal – www.drupal.org
  • Reviews and demos of nearly all CMS can be found at - http://www.opensourcecms.com
  • Joomla Demo
test sites
Test Sites

Username for all is Admin with Password Letmein1tourism.obriendigital.com  with back end management attourism.obriendigital.com/administratorecommerce.obriendigital.com with back end management at ecommerce.obriendigital.com/administratorhttp://ecommerce3.obriendigital.com/  administration at http://ecommerce3.obriendigital.com/admin/login.php

thanks
Thanks!

Questions?

Presentation located at www.neded.org

Tim O’Brien, Technology Consultant

Tim.obrien@nebraska.gov

402.326.3104

LinkedIn Profile: http://www.linkedin.com/in/timothyrobrien

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