IntraLinks – Secure Online Document Exchange. By Lee Perlis. Company Overview.
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By Lee Perlis
IntraLinks is the leading provider of online workspaces for the secure exchange of high value information when traditional methods like email, fax, courier and air travel are not sufficiently secure, efficient or compliant.
Common use for online workspaces:
As an online repository for companies to organize, store and easily disseminate information both within their company and more importantly to outside parties.
Example: Financial/Legal transactions. M&A or loan syndication.
Global 2000 Companies
Legal, Finance, Corporate Development departments of global companies across all industries
Paid search - Google Ad Words
Natural search - Search Engine Optimization
Online – Banner Ads
Print – Direct Response Ads
Salesforce and Eloqua
*All programs must be measurable (ROI)
Lead gen is a priority
Goal – Create an Opt-In User Database
Tools – Eloqua
Target segment of ~100k users in our global user directory
Email test cells with incentives
Email non-respondents with no incentive and newsletter
Closely monitor campaigns, stats
Create compelling content to keep customers engaged
Solicit customer feedback