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Computer Mediated Group Communication Tech Squad Teamwork and Communication What is Computer Mediated Communication?

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computer mediated group communication

Computer Mediated Group Communication

Tech Squad

Teamwork and Communication

what is computer mediated communication
What is Computer Mediated Communication?
  • “ Computer Mediated Communication moves communication a step beyond time and space allowing it to be “ instantaneously asynchronous” and geographically prolific, seemingly co-occurring in multiple geographical locations at once.”
  • CMC is a social and psychological phenomenon.
what is cmc cont
What is CMC cont.
  • CMC describes commutation that takes place through a variety of media and provides distributed group members with:
      • Video
      • Audio
      • Text-based messaging capabilities
performance outcomes of cmc groups
Performance Outcomes of CMC Groups
  • Take longer to reach outcomes even though they generate more ideas than face to face.
  • There is less pressure to conform during group discussions.
  • There is greater equality of participation in CMC groups.
  • There is reduced normative social pressure in CMC groups.
choosing a medium for effective use of cmc
Choosing a Medium for Effective Use of CMC

First, choose a medium based on the media richness and complexity of the communication task.

Second, is to think about the language characteristics of the information to be communicated. Numeric, verbal and/or visual.

Third, is to consider the communication functions to be used.

undercurrents of the communication medium


Undercurrents of the Communication Medium
  • Social Presence-is the participants feeling a sense of dynamically shared meaning.

A rich communication medium through which participants can engage in multiple simultaneous communication with verbal and nonverbal cues, synchronous feedback, a variety of language and inflection, and a personal focus that conveys feelings of emotion along with the informational content produces a greater sense of social presence.

  • Synchronous Vs. Asynchronous Communication

Interactive feedback and simultaneous speaking and listening rather than one-way conveying of information.

Ex. Synchronous-videoconferencing, audioconferencing, instant messaging

Ex. Asynchronous-email and bulletin boards. One way communication.


undercurrents of the communication medium7
Undercurrents of the Communication Medium
  • Media Richness
      • Media that do not carry all types of information simultaneously are considered leaner media as their informational capacities don’t facilitate the development of the social-emotional-relational dimensions of communication at as fast a rate.
      • Face to Face provide the greatest opportunity for experiencing rich communication and social presence.
choosing a medium for effective use of cmc cont
Choosing a Medium for Effective Use of CMC cont.
  • For simple, effective communication choose a lean medium.
  • Use a rich medium to develop social presence and personal relationships and don’t let a lack of richness in the communication medium restrict the information shared or implicitly censor the discussion of critical issues.
  • More difficult and non-routine communication demands a richer communication medium.
how to effectively facilitate cmc group communication
How to Effectively Facilitate CMC Group Communication
  • Encourage group responsibility.
  • Listen to, clarify and integrate information and ideas.
  • Help achieve a clear meeting process and outcome.
  • Actively build bond and relationship.
  • Constructively manage conflict and expression of negative emotion.
  • Have a strong understanding of the technology that you are using.
  • Be able to create a comfortable understanding and use of the technology among other group members.