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Increased demand for health and wellness products and purchasersu2019 willingness to pay a premium for new flavors and ethnic tastes are two significant reasons driving industry expansion. With consumers growing more health-conscious, specific spices and herbs replace sugar, salt, and artificial additives. The three leading causes boosting demand for the market are natural flavoring, organic foods, and safe dietary supplements. Seasonings and other products that claim to have natural components help firms attract more customers.
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