1 / 15

Advanced Diploma in Multimedia Training institute in Rohini

DICS is recognized as one of the best multimedia institutes in Rohini, offering a comprehensive curriculum that covers graphic design, video editing, and animation. With experienced faculty and state-of-the-art facilities, DICS prepares students for a successful career in the multimedia industry through hands<br><br>

Rohit283
Download Presentation

Advanced Diploma in Multimedia Training institute in Rohini

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WELCOME

  2. WHAT IS DIGITAL MARKETING • Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. • Digital marketing involves many of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But digital marketing also comes with its own set of challenges. Digital marketing started to become popular with the widespread adoption of the internet in the 1990s.

  3. WHAT IS SEO • SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

  4. TYPES OF SEO 1 WHITE HAT SEO 2 BLACE HAT SEO 3 GREY HAT SEO

  5. WHAT IS WHITE HAT SEO ? • White hat SEO is a set of techniques that improve a website's search engine ranking while following the search engine's guidelines and terms of service. The goal of white hat SEO is to make websites more helpful to users and search engine crawlers, and to prioritize users by providing relevant, high-quality content. 

  6. WHAT IS BLACK HAT SEO ? • Black hat SEO, is a form of search engine optimization where a website uses ill practices in order to artificially improve their rankings for search queries. These practices often break service agreements and can lead to penalties.

  7. WHAT IS GREY HAT SEO ? • Grey hat SEO is a combination of white hat and black hat SEO techniques that may not fully comply with search engine guidelines. While grey hat SEO can improve search engine rankings, it can also be risky and may result in penalties from search engines if discovered. 

  8. WHAT IS WEB TRAFFIC ? • Web traffic, also known as website traffic, is the number of visitors to a website within a specific period of time. It's a common way to measure how well an online business is attracting an audience.

  9. TYPES OF WEB TRAFFIC 1- ORGANIC WEB TRAFFIC 2- INORGANIC WEB TRAFFIC 3- DIRECT WEB TRAFFIC 4- SOCIAL WEB TRAFFIC 5- REFFREL WEB TRAFFIC

  10. ORGANIC WEB TRAFFIC • This traffic is unpaid traffic that usually comes from search engine results pages (SERPs). Say someone searches a term, and your website pops up. If they click on your result, that’s an example of organic traffic.

  11. INORGANIC WEB TRAFFIC • Paid traffic comes from advertisements across the Internet, specifically search engines. If you run a pay-per-click (PPC) ad campaign, anyone who comes to your site from that ad would be considered paid traffic.

  12. DIRECT WEB TRAFFIC • Direct traffic, also known as “dark traffic,” refers to visits to your website that don't have a defined source or referring site. The term can be misleading because it sounds like people are either typing in your website URL or coming to your site from a bookmark.

  13. SOCIAL WEB TRAFFIC • Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms. For example, a person who clicks on a tweet or a Facebook post and then arrives on your brand's website will be counted in your digital analytics reports as social traffic.

  14. REFFERAL WEB TRAFFIC • Referral traffic describes the people who come to your domain from other sites, without searching for you on Google. When someone visits a link from a social network or website and they end up on another site, tracking systems from Google recognize the visitor as a referral.

  15. THANK YOU • Addrress :- • Plot No 29-30, 3rd Floor, Kanjhawala Road,BudhVihar, Rohini, OPP. Rajni Gupta Hospital, Delhi–110086 • Website Link :- • https://www.dicsitcourses.com/ • ROHIT

More Related