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In earlier years, stock brokerage customer service largely revolved around executing orders, resolving basic queries, or providing market updates. However, expectations evolved as the stock market landscape matured in India and more retail investors entered the scene. Lares Algotech recognized this shift early on and reimagined its customer service strategy from being transactional to relationship-focused. This meant moving beyond just fulfilling requests to building long-term trust and offering value-added guidance, especially for first-time investors.
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