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The title of this film is ‘Inception’. The word is unusual and therefore when people read it, it makes them think perhaps about what the film may involve. Because the title is mysterious, it may also give the impression that the film may be as well.
Inception means ‘The beginning of a new project’ which may convey over into the story line meaning that the film may be about a new project or a series of projects.
In contrast to the rest of the poster which consists of dull, blue colours, the title is red. However it is slightly transparent which means that even though the colour contrasts, it still blends in with the rest of the photo meaning that it doesn’t stand out. This may suggest that the film, along with the title, may be unclear or uncertain.
The low angle of the camera makes the man look powerful which raises questions as to who he is and why he is so powerful.
Another key image is the surrounding sky scrapers which give an inner city feel, the fact that they are standing on both sides of the poster gives the viewers a feel that they are also trapped between them, and they are shutting out most of the light leaving the poster dull.
The element that gives away the action genre is the gun that the man is holding, this suggests that there will be elements of violence and action in the film.
Another factor that suggests the genre of the film is thriller is the fact that although the setting is clearly in a city location, the man is knee deep in water, which raises more enigmas and also adds in a hint of futuristic which adds to the hybrid.
The dull colours also suggest the seriousness of the film and the storyline. The metallic blue of the sky scrapers also add a futuristic vibe to the poster
The target audience for this film is a little unclear at first. It has been made appealing to men because of the crime aspect of the poster and it could also be argued that the use of colour is appealing to men. However the fact that it is clearly not a typical crime/action film appeals to women and the star of the film also attracts them. I would say that the unique selling point of this poster would be the interesting and unique setting as well as the main character who would also interest a large amount of men as well as women and teenagers to view the film.