How Can Nonprofits Find New Donors in 2024

1. HowCanNonprofitsFindNew Donorsin2024 • Connecting with new donors is critical for expanding your nonprofit’s support base and eventually raising more funds for your cause.New donations boost your nonprofit’s funding and engagement. And, if you, as a nonprofit need new donorscorrectly to manage and develop relationships with these new donors, they can become lifelong supporters of your goal. However, you must first find and connect with these individuals. In thistutorial,we’ll gooverthe tactics forattracting andengaging newdonors. • Build strongpartnershipswithotherorganizations. • Corporate partnerships, as well as coordinating with other local entities (like associations orcivicclubs),canhave multiplebenefitsfortheorganization.Theytypicallyoffer direct philanthropy donation, in-kind donation options, matching gifts to multiply your fundraising efforts through friendsandfamily’ssupport,aswellasvolunteergrants. • You can also reach out to those who participate in these groups — staff, members, etc., and make them individual advocates for your cause. Ask your partners to share the word on behalfof your cause orengage directlywith these prospects,using eventsand volunteer shiftopportunitiesas a starting point. • Prospective Donor Get-to-Know-YouEvents • Examples of such events are open houses, guest panel discussions, or meet-and-greets. Besides,theseeventsshouldadvertiselocallyforyourgroupanditsmission/servicegoals and volunteer opportunities. Follow up with emails to those who attended, asking what they thought of the event and how they could consider further engagement options for them • Create a prospectlist basedon donorstootherorganizations • Lookthrough similarorganizations’annualreports,donorappreciation lists,and newsletterstoestablishalistofdonors.Askboardandstaffmembersiftheyknowanyone on these lists. If so, request that they share information about your group and invite this person to attend one of your events or sign up for your newsletter if you are needing donors.

2. Conductprospectiveresearch • Prospect research is an efficient way to interact with new significant donors. Using your internaldonordatabaseandothertools,identifyprospectivedonorswhoarewarm toward yourorganizationandcan makealargercommitment.Look forindividualswho demonstratebothwealthindicators(realestateandstockownership,bigpastcharitygifts, etc.) and philanthropy indications (previous donations to your organization or related charities,a historyofpolitical giving,etc.). • Buildyouremail list • Focus on gathering email addresses at community events and volunteer opportunities, as well as through your social media outlets. Create a welcome series for new subscribers that discusses your organization’s mission, its impact on the community, and chances for interaction. • Conclusion: • Using these tactics, a nonprofit needing donorscan convert new donations into long- term supporters. Then, these supporters might recruit new contributors by sharing their positiveexperiences,and the cycle begins again.