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Diana Rodriguez Director, Brand November 19, 2009 - PowerPoint PPT Presentation
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Leveraging the MWV brand to drive future growth. AMA Presentation. Diana Rodriguez Director, Brand November 19, 2009. Thanks for coming!. MWV Facts. MWV has a rich heritage in the packaging arena. $7 billion in revenue 22,000 employees worldwide Presence in 30 countries
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Diana Rodriguez Director, Brand November 19, 2009
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Presentation Transcript
Leveraging the MWV brand to drive future growth
AMA Presentation
Diana Rodriguez
Director, Brand
November 19, 2009
MWV has a rich heritage in the packaging arena
$7 billion in revenue
22,000 employees worldwide
Presence in 30 countries
Growth in emerging markets
+40% sales outside North America
25% of revenue from related businesses(Specialty Chemicals, Consumer & Office Products, Land Management)
That is aligned around strategic packaging markets
Healthcare
Beverage
FoodService
FoodPackaging
Beauty &Personal Care
Home &Garden
Tobacco
With a solution focus that leverages our endless packaging know how
Market knowledge and consumer insights
Innovation and concept development
Packaging materials and manufacturing expertise
Design and printing services
Finished products – primary and secondary packaging
Automation systems and packaging machinery
Customer service and support
HOW BRANDSTAKE SHAPE
Build a compelling, distinctive and consistent brand for MWVWith the launch we sought to …
1
- Build and sustain a consistent MWV brand experience over the long term to foster employee and customer loyalty
2
Refocus and re-energize employees—inspire employees to “live the brand”
3
“Our packaging solutions are an extension of your brand. We help position commodity products as strong brands.”
- — John Luke, Jr., MWV Chairman and Chief Executive Officer
Innovationand Creativity
Insights aboutthe consumerand the market
Deep Understanding of your customer’sBrand Ambition
MWV offers an expertise no other company can
Taking a leadership role means reshaping the packaging category. MWV is leading this charge by:
- Unifying our presence in the marketplace and speakingwith one voice to customers, one MWV.
- Transforming the business to a solution focus.
- Having new conversations with customers and inviting a dialogue, both internally and externally.
Our vision to unify and transform MWV serves as a guide for all marketing communications planning
An efficient means of aligning business leaders, marketing, sales, and support functions with marketplace needs & motivations.
- A message that is clear and distinct from the competition.
- A compelling case for why customers and prospective customers should do business with MWV.
A means to plan and secure resources and budget for upcoming years.
- A structured planning process that can be replicated as needs change and evolve to meet the growing demands of the business.
- A clear roadmap for future new product and service development.
And sets the stage for continuous evolution
- …increases efficiency, moves us more quickly to one MWV, and drives growth
CustomerExperience
Internal Brand Engagement
Touchpoints – online and environmentals
- …increases efficiency, moves us more quickly to one MWV, and drives growth
- …reduces confusion and eliminates questions about delivering on our vision, and drives growth
