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Leveraging the MWV brand to drive future growth. AMA Presentation. Diana Rodriguez Director, Brand November 19, 2009. Thanks for coming!. MWV Facts. MWV has a rich heritage in the packaging arena. $7 billion in revenue 22,000 employees worldwide Presence in 30 countries

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slide1

Leveraging the MWV brand to drive future growth

AMA Presentation

Diana Rodriguez

Director, Brand

November 19, 2009

mwv has a rich heritage in the packaging arena
MWV has a rich heritage in the packaging arena

$7 billion in revenue

22,000 employees worldwide

Presence in 30 countries

Growth in emerging markets

+40% sales outside North America

25% of revenue from related businesses(Specialty Chemicals, Consumer & Office Products, Land Management)

that is aligned around strategic packaging markets
That is aligned around strategic packaging markets

Healthcare

Beverage

FoodService

FoodPackaging

Beauty &Personal Care

Home &Garden

Tobacco

with a solution focus that leverages our endless packaging know how
With a solution focus that leverages our endless packaging know how

Market knowledge and consumer insights

Innovation and concept development

Packaging materials and manufacturing expertise

Design and printing services

Finished products – primary and secondary packaging

Automation systems and packaging machinery

Customer service and support

slide7

MWV IS

HOW BRANDSTAKE SHAPE

with the launch we sought to
Build a compelling, distinctive and consistent brand for MWVWith the launch we sought to …

1

  • Build and sustain a consistent MWV brand experience over the long term to foster employee and customer loyalty

2

Refocus and re-energize employees—inspire employees to “live the brand”

3

slide10

“Our packaging solutions are an extension of your brand. We help position commodity products as strong brands.”

  • — John Luke, Jr., MWV Chairman and Chief Executive Officer
mwv offers an expertise no other company can

PackagingFundamentals

Innovationand Creativity

Insights aboutthe consumerand the market

Deep Understanding of your customer’sBrand Ambition

MWV offers an expertise no other company can
taking a leadership role means reshaping the packaging category mwv is leading this charge by
Taking a leadership role means reshaping the packaging category. MWV is leading this charge by:
  • Unifying our presence in the marketplace and speakingwith one voice to customers, one MWV.
  • Transforming the business to a solution focus.
  • Having new conversations with customers and inviting a dialogue, both internally and externally.
resulting in immediate and long term value for our business

An efficient means of aligning business leaders, marketing, sales, and support functions with marketplace needs & motivations.

  • A message that is clear and distinct from the competition.
  • A compelling case for why customers and prospective customers should do business with MWV.
Resulting in immediate and long term value for our business
that is deeply grounded in planning

A means to plan and secure resources and budget for upcoming years.

  • A structured planning process that can be replicated as needs change and evolve to meet the growing demands of the business.
That is deeply grounded in planning
  • A clear roadmap for future new product and service development.
and sets the stage for continuous evolution
And sets the stage for continuous evolution
  • …increases efficiency, moves us more quickly to one MWV, and drives growth

CustomerExperience

Internal Brand Engagement

Touchpoints – online and environmentals

  • …increases efficiency, moves us more quickly to one MWV, and drives growth
  • …reduces confusion and eliminates questions about delivering on our vision, and drives growth