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Diana Rodriguez Director, Brand November 19, 2009 - PowerPoint PPT Presentation
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Leveraging the MWV brand to drive future growth. AMA Presentation. Diana Rodriguez Director, Brand November 19, 2009. Thanks for coming!. MWV Facts. MWV has a rich heritage in the packaging arena. $7 billion in revenue 22,000 employees worldwide Presence in 30 countries
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Leveraging the MWV brand to drive future growth
AMA Presentation
Diana Rodriguez
Director, Brand
November 19, 2009
MWV has a rich heritage in the packaging arena
$7 billion in revenue
22,000 employees worldwide
Presence in 30 countries
Growth in emerging markets
+40% sales outside North America
25% of revenue from related businesses(Specialty Chemicals, Consumer & Office Products, Land Management)
That is aligned around strategic packaging markets
Healthcare
Beverage
FoodService
FoodPackaging
Beauty &Personal Care
Home &Garden
Tobacco
With a solution focus that leverages our endless packaging know how
Market knowledge and consumer insights
Innovation and concept development
Packaging materials and manufacturing expertise
Design and printing services
Finished products – primary and secondary packaging
Automation systems and packaging machinery
Customer service and support
HOW BRANDSTAKE SHAPE
Build a compelling, distinctive and consistent brand for MWVWith the launch we sought to …
1
- Build and sustain a consistent MWV brand experience over the long term to foster employee and customer loyalty
2
Refocus and re-energize employees—inspire employees to “live the brand”
3
“Our packaging solutions are an extension of your brand. We help position commodity products as strong brands.”
- — John Luke, Jr., MWV Chairman and Chief Executive Officer
Innovationand Creativity
Insights aboutthe consumerand the market
Deep Understanding of your customer’sBrand Ambition
MWV offers an expertise no other company canTaking a leadership role means reshaping the packaging category. MWV is leading this charge by:
- Unifying our presence in the marketplace and speakingwith one voice to customers, one MWV.
- Transforming the business to a solution focus.
- Having new conversations with customers and inviting a dialogue, both internally and externally.
Our vision to unify and transform MWV serves as a guide for all marketing communications planning
An efficient means of aligning business leaders, marketing, sales, and support functions with marketplace needs & motivations.
- A message that is clear and distinct from the competition.
- A compelling case for why customers and prospective customers should do business with MWV.
A means to plan and secure resources and budget for upcoming years.
- A structured planning process that can be replicated as needs change and evolve to meet the growing demands of the business.
- A clear roadmap for future new product and service development.
And sets the stage for continuous evolution
- …increases efficiency, moves us more quickly to one MWV, and drives growth
CustomerExperience
Internal Brand Engagement
Touchpoints – online and environmentals
- …increases efficiency, moves us more quickly to one MWV, and drives growth
- …reduces confusion and eliminates questions about delivering on our vision, and drives growth
