Teen Alcohol Ads What Can We Learn? By James Musgrave
Confidence and Alcohol • How does confidence and sex equate? • Who becomes confident ingesting alcohol? • Do young people believe this?
Special Women Deserve Vodka? • Alcohol ingestion equals “brilliance”? • Look where the bottle and glass are! • Brilliant and “breasts” appeal to loins. • Teens driven by sex?
Paper-folding for Kids? • Flavored vodka tastes great! • Frogs do what? I’m a little green frog sitting in the vodka. • Paper airplanes, school daze, games.
Alcohol Makes You Distinct or Distant? • Playboy readers are what age group? • Sex and alcohol images. • What does “distinction” really mean?
Kid games go great with beer! • Who plays video games most? • Alcohol and hand-eye coordination? • Who are biggest beer drinkers? • Game time means booze time!
Martini equals adult sex? • Bottle looks like toy or magical genie bottle? • Look where the bottle is! • I want to be sophisticated, French, and sexy!
Who listens to heavy metal? • Taste? How does taste get you “there”? • Heavy metal play on words? • Cartoon characters on the bottle? • Beach goers delight?
Vegetarian Belly-licker? • And college students are what age? • Who thinks in “either-or” dichotomy? • Teens play sex games? • College vegetarians.
Is This Adult Comfort? • Who gets comfortable having sex over an adult? • Find “your own” appeals to teens. Why? • Sweet whiskey? For whom?
Playing Pirate With the Booze Ship • Who draws on photos in yearbooks? • Cartoons and kids. • I want to grow up and have sex with many women! • Who stays home and drinks?
The Drinking Religion • Guitars, booze and rock and roll. • What was George Thorogood’s song? • “Religion” of the young? • Again, teen dichotomous logic.