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Statistical Publication System in Switzerland. The development of OECD statistical products. Armin Grossenbacher OECD Task Force, February 2007. This paper intends to make a contribution to the OECD‘s discussion on the development of statistical products.
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Armin GrossenbacherOECDTask Force, February 2007
Target Audiences Planning the information offer
Planning the information offer
Main offers for specific target groups(Strategic business fields)
Which target groups? (Marketing model)
Which content / offer? (Products)
Available ressourcesPersonnel and finances
Planning the output
Portfolio of articlesAnnual publication programme
Evaluation, Performance indicators
Who are we reaching today? Who should we be targeting as newusers?- OECD specific, depending on organizations mandate and strategic business fields (international comparisons, indicators). Why lay audiences?- FSO: Our system classifies users (see above) and helps building user oriented offers (see below). More evaluating and more marketing activities are needed. Actually we are planning to target more customers paying for our offers (business and research interest via individual services) and to introduce online advertising.For lay audiences: Very simple works best and creates a door to other statistical offers:http://www.bfs.admin.ch/bfs/portal/en/index/dienstleistungen/forumkids/01.html and http://www.bfs.admin.ch/bfs/portal/en/index/international/laenderportraets.html
Central statistical data warehouseThe role of paper publications Differentiation of viewsThe interaction between productsHow to make dissemination localProposals for new publications
1 Popular short presentations
2 Overviews / Reference works
3 Studies / Analysis
4 News services
5 Individual data services (FSO services to users)
What are the best practices to get the most out of the central data warehouse?
Such a system is THE dream of a statistics disseminator. It is the non redundant source of all articles in all media.
In FSO we are working at such a datawarehouse and have some concepts how to link it with the articles we already deliver, especially in introducing automated workflows from datawarehouse to article.
Is there still a user need for regularly produced compilations of tables?Paper publications comprise more than table compilations. There are article models like leporellos, standard publications (text, graphs and some tables) or press releases without lots of tables. Such publications in the field (article profiles) of short presentations, overwievs, analysis are still necessary. Last but not least in order to stay physically present in the target audiences (PR effect).
Homepage Statistics Switzerland
by topics and news
For each and every topican identical structuration- Overview
- Subthemes (with data and analysis)
- Reference (look up press releases, publications, links to offers for farmers and miners: predefined tables, interactive tabulation)
- Metadata (look up sources, nomenclatures, definitions)
Direct access to
- geographic information (regional, internationalwith tables and maps, atlas)
Direct access to the Databases: Infothek (farmers, miners)- Predefined tables- Interactive tabu- lation - Publications cata- logue- Sources- Definitions- Nomenclatures
Which audiences need what services? Does one-size fit all?No.The (growing) online offer needs to be structured:- by themes- by depth of information (overviews, predefined tables, interactive tabulation)- by individual filtering
Dissemination via websites that target audiences use regularly as opposed to visit a singe website
Some strategies: 1) Building up an (inter)national Statistics Portal as a general/global entrance point2) Introducing statistics in well visited local websites, be this websites of NSI‘s or others via syndication (RSS …), web services3) Facilitating global statistics search by harmonizing and using (and translating) common keywords (semantic web!)
Articles users are waiting for, ideas:
1) Individualization: Specific theme packages produced out of the statistics portal: eDossiers (web to go), individual configuration of the website (myStatistics via predefined filters/searches)
2) Ease of access: RSS, more and better visible metadata, keyword access (semantic web), interlinking media and articles
3) Visual access to data (interactive graphs, maps, atlas)http://www.bfs.admin.ch/bfs/portal/de/index/themen/17/03/blank/key/2006/03.html ,http://www.bfs.admin.ch/bfs/portal/fr/index/regionen.html
4) Interactivity/communication: feedback via Blogs
How best to help readers move between analytical publications, tables and databases?
Portal: Product entrance pages (“News and Trends”) give an overwiev (like dedicated pages in EUROSTAT) -> see next slide.
DOI as a means to interlink media
The first page of every topic (product) gives an introduction and overview to the offer.The leftside navigation always shows the way to more information and metadata