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Perfect Storm  Hispanic Marketing - PowerPoint PPT Presentation


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Art Turock & Associates Perfect Storm  Hispanic Marketing Population increasing ‘09-15% -  ‘50-30% Earnings staying in US, ‘07-$24 Billion Declining dining out-> need for meal solutions Cocooning-> upsurge in cooking, need recipes Open to brand switching> legitimizing private label

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slide1

Art Turock

&

Associates

Perfect StormHispanic Marketing

  • Population increasing ‘09-15% - ‘50-30%
  • Earnings staying in US, ‘07-$24 Billion
  • Declining dining out-> need for meal solutions
  • Cocooning-> upsurge in cooking, need recipes
  • Open to brand switching> legitimizing private label
  • New frugality need for affordable luxuries
  • First move advantage for innovators
  • Resource constraints trigger innovation
  • Sales growth + margin enhancement opportunities
slide9

Direct Mail

In-Store Experience

Non-Traditional Partners

Ethnic and Specialty Integration