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EEBA ANNUAL CONFERENCE OCTOBER 14, 2010. Version 3: The Future of ENERGY STAR Qualified Homes The Builder Business Case. ENERGY STAR QUALIFIED HOMES: ESTABLISHED PROGRAM. 1,000,000. 800,000. Number Labeled Homes. 600,000. Cumulative. 400,000. Annual. 200,000. 0. 96. 97. 98. 99.

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version 3 the future of energy star qualified homes the builder business case
EEBA ANNUAL CONFERENCE

OCTOBER 14, 2010

Version 3:

The Future of ENERGY STAR Qualified Homes

The BuilderBusiness Case

energy star qualified homes established program
ENERGY STAR QUALIFIED HOMES:ESTABLISHED PROGRAM

1,000,000

800,000

Number

Labeled

Homes

600,000

Cumulative

400,000

Annual

200,000

0

96

97

98

99

00

01

02

03

04

05

06

07

08

09

Year

energy star qualified homes builder participation
ENERGY STAR QUALIFIED HOMES:BUILDER PARTICIPATION

300

250

200

~1,000% Growth!

150

100

50

0

Before Soft Market

After Soft Market

the new normal
THE NEW NORMAL
  • Smaller Universe of Buyers
    • 75% Fewer Housing Starts
    • Tighter Credit = Less Qualified Buyers
    • Less Compelling Reasons to Buy
  • You Can’t Compete on Price
    • Massive Inventory of Fire-Sale Homes
    • Massive Inventory of Homes Under Water
  • High-Performance Train Has Left the Station
    • Energy Codes on Hyper Drive
    • Net-Zero Home Programs
  • A New Technology Change Everything
    • Hint, it Has Nothing to Do with Housing
slide6
LOW COST INFRARED CAMERAS

The best thermal imager for the money.

______________________________________________________You are on the BNP Media Email List.To take your email address off of the list for future messages from third party advertisers,please follow this link: http://bnpmediainfo.net/o/?ZXD=97.19532432.1268028BNP Media is not responsible for the products or services presented in this message.

energy star version 3 complete systems
ENERGY STAR VERSION 3COMPLETE SYSTEMS
  • Thermal EnclosureSystem:
  • Air Leakage
  • Insulation R-Value
  • Insulation Installation
  • Air Barriers
  • Thermal Bridging
  • High-Perf. Windows
  • HVAC QualityInstallation System:
  • Efficient Equipment
  • Right-Sizing
  • Air Distribution
  • Refrigerant Charge
  • Duct Installation
  • Pressure Balancing
  • Ventilation
  • Filtration
  • Water ManagementSystem:
  • Roof Membranes
  • Flashing
  • WRB’s
  • Fabric Filters
  • Capillary Breaks
  • Drainage Layer
thermal enclosure system value proposition
THERMAL ENCLOSURE SYSTEMVALUE PROPOSITION
  • Visibly better quality
  • Superior comfort and health
  • Future resale value
slide12
HVAC SYSTEM QUALITY INSTALLATION

14

13

12

11

Field Adjusted SEER

10

9

8

Typical Installation

7

6

11

12

13

14

15

Rated SEER

Courtesy of Advanced Energy Corp.

slide13
Proper Charge 1.5

Correct Flow 0.5

Airtight Ducts 2.0

Sized Right .75

HVAC SYSTEM QUALITY INSTALLATION

14

13

12

11

Field Adjusted SEER

10

9

8

Typical Installation

7

6

11

12

13

14

15

Rated SEER

Courtesy of Advanced Energy Corp.

hvac system quality installation value proposition
HVAC System Quality InstallationValue Proposition
  • Get What You Pay For
  • Engineered Comfort- Thermal Control- Humidity Control- Noise Control
  • Assured Fresh/Filtered Air
water management system value proposition
Water Management SystemValue Proposition

Better protection for largest investment

Lower maintenance

Healthier home

the business case responding to new normal
THE BUSINESS CASE:RESPONDING TO NEW NORMAL
  • Attract Smaller Universe of Buyers
  • Male Price-Based Competition Obsolete
  • Exceed High-Performance Expectations
  • Bring on the Infrared Cameras
version 3 responds to new normal but better is not good enough
Version 3 Responds to New Normal,But Better is Not Good Enough!

You have to back upand sell compelling

value propositions.

slide18
Good

Better Test Scores

Bad

Better Reliability

slide20
Back it Up Yields Results% Sales Changes 2008-2009

Hyundai

5

0

-5

-10

-15

Ford

-20

Nissan

Toyota

Honda

-25

-30

GM

-35

Chrysler

Source: Edmunds.com

toyota homes
…Toyota Homes
  • $200,000 - $800,000 Modular Homes
  • 45 Day Construction
  • Brand Advantage [not withstanding recent efforts to destroy it]
  • 60 Year Warranty
toyota homes23
…Toyota Homes
  • $200,000 - $800,000 Modular Homes
  • 45 Day Construction
  • Brand Advantage[not withstanding recent efforts to destroy it]
  • 60 Year Warranty
a crazy back it up idea energy star v3 30 yr warranty
A CRAZY ‘BACK IT UP’ IDEA? ENERGY STAR V3 30-YR. WARRANTY

Healthy Air

Warranty

  • Lead-Free*
  • Asbestos-Free*
  • Particulates Filtered to 3 Microns*
  • Mold-Free*
  • Combustion Gas-Free
  • 150,000 CF per Day Fresh/Filtered Air*
  • VOC-Free*
  • Formaldehyde-Free*
  • Pest-Free*
  • Radon-Free*

Affordable Comfort

Warranty

  • $60/Month Average Heating/Cooling Bill*
  • Even Room-by-Room Temperatures*
  • No Outdoor Drafts*
  • Outside Noise Reduction*
  • No Excessive Humidity*

Durability

Warranty

  • No Moisture Damage to Structure*
  • Dry Basements/ Construction*
  • No Thermal Defects*
  • 90% UV Sunlight Blocked
  • No Window Condensation*
why in warranty
Why * in Warranty…
  • Specified operating conditions
  • Specified weather assumptions
  • Specified number of occupants
  • Specified limitations
  • Requirements for warranty service!!!
why back it up
Why Back it UP…

Because You Can…

And They Can’t!

better is not good enough you have to sell energy star
Better is Not Good Enough… You Have to Sell ENERGY STAR
  • Label Every Home
  • Train Sales Agents
  • Hold Agents Accountable
  • Create ‘Value’ Experiences

And Remember…

  • Design & LocationTrump
if energy star qualified homes is the solution what s the problem
IF ENERGY STAR QUALIFIED HOMES IS THE SOLUTION,WHAT’S THE PROBLEM?

Solution Problem

Low Hanging Fruit Missing

Lack of Verification Infrastructure

Energy Star V.1

Lack of Initial Building Science

Lack of Energy Star Components

Energy Star V.2

Lack of Complete Building Science

Lack of Quality Assurance

Energy Star V.3

Energy Star V.4

Lack of Net-Zero Ready Definition

defining net zero ready
Affordable

Comfortable

Healthy

Durable

2011

V.3

1996

V.4

2006

V.2

1996

V.1

DefiningNet Zero-Ready

Control

Air Flow

Control

Thermal Flow

Control Moisture Flow

Vapor Bulk

Efficient

Equipment

3rd Party

Verification

Inspect

Features

Air Sealing

50%>

Air Sealing

50%>

Air Sealing

Air Sealing

50%>

Air Sealing

Air Sealing

Efficient

HVAC

Super Eff.

HVAC

Test

Infiltration

Tight Ducts

Ducts In

Condit. Sp.

Tight Ducts

Ducts In

Condit. Sp.

Ducts In

Condit. Sp.

Tight Ducts

Water Eff.

Fixtures

Test Duct

Leakage

Insulation

50%>Code

Insulation

R-Value

Eff. Water

Distrib.

Low-E

Windows

Super

Windows

Thermal

Bypass Chk

Efficient

WH System

Energy Star

WH System

Air Barriers

Air Barriers

Air Barriers

Efficient

Lgtg./Appl.

Right-Sizing

Insulation

Alignment

Thermal

Enclos. Chk

Insulation

Installation

Pressure

Balancing

Ventilation

Water Man.

Construction

HVAC

Quality Inst.

HVAC Sys.

QI Chk

Min.Thermal

Bridging

Dehumid. in

Hot/Humid

Water Man.

System Chk

path to net zero homes
PATH TO NET-ZERO HOMES

EPA

RERH

Solar Thermal

EPA

Water Sense

(Indoor Spec)

EPA

RERH

Solar Elec.

ENERGY

STAR

for Homes

2011

Draft Specs

Advanced

Technologies

Advanced

Design

EPA

Occupant

Behavior

Package

Renewable

Power

(Purchase or

On-site)

EPA

Passive Solar

Home

EPA

Indoor airPlus

EPA

Right-Size

Home

concept home value proposition
Concept HomeValue Proposition

Net-ZeroReady

~30% - 50% Less

Square Feet with 100% Function

Cooling/Heating Loads

Framing

Ducts

Plumbing

HVAC Equipment

Waste

Construction Time

~70% Less Call-Backs

energy star qualified homes qa flow chart
ENERGY STAR Qualified Homes QA Flow Chart

Builders

HERS

Provider

HERS

Raters

HVAC

Contrac.

Other

Trades

QA Source

EPA

Rater PA E-mail

Train-the-Trainer

Online Training

Accomp. E-mail

Home Certif.

Rater E-mail

100% Recert.

RESNET

Accreditation

QA Designee

Certification

QA Protocol

HERS

Provider

QA Oversight

V3 Training

ACCA

V3 Training

ACCA QA List

HERS

Rater

3rd Party Verif.

3rd Party Verif.

3rd Party Verif.

Sponsor/

Industry

Tech. Training

Tech. Training

QA Oversight

slide34
ENERGY STAR Qualified Home Certificate Report

HOME INFORMATION

Builder Name:

Permit Date/Number:

Home Address:

RATING INFORMATION

Rating Company:

Rater Identification Number:

Rating Date:

ENERGY STAR FOR HOMES VERSION NUMBER:

YOUR ENERGY STAR QUALIFIED HOME FEATURES

Your home has been constructed to meet U.S. EPA’s latest guidelines for energy efficiency including the following features:

  • A COMPLETE THERMAL ENCLOSURE SYSTEM:
  • Comprehensive air sealing
  • (Blower Door Result)
  • Code or Better Insulation Levels * (R-values for attics, walls, floors)
  • Properly installed insulation(RESNET Grade 1)
  • High-performance windows* (u-Value; SHGC)
  • Complete Air Barrier
  • Reduced Thermal Bridging(adv. framing, rigid insulation sheathing, adv. wall system)
  • A COMPLETE HEATING AND COOLING QUALITY INSTALLATIONSYSTEM:
  • Efficient heating and cooling equipment
  • (A/C SEER; Furnace AFUE, Boiler AFUE)
  • Properly sized equipment and ducts
  • Sealed and tested duct work
  • (Duct Test Result)
  • Verified proper refrigerant charge (when applicable)
  • Whole-house and spot ventilation
  • Programmable thermostat
  • ENERGY EFFICIENT LIGHTING AND APPLIANCES:
  • Efficient water heater
  • (EF Rating)
  • ENERGY STAR qualified lighting
  • (list number of bulbs and/or fixtures)
  • ENERGY STAR qualified appliances and fans
  • (list specific products)
  • A COMPLETE WATER MANAGEMENT SYSTEM:
  • Complete roof flashing details
  • Heavy-duty membranes at roof valleys and eaves
  • Pan flashing at all windows and doors
  • Complete wall drainage plane
  • Fabric filter at foundation drain
  • Capillary break under foundation
  • Site Drainage

* Where a feature varies across the home, the predominant performance level is shown.

slide35
Checklist Reference

Scope of Work

3-D

Detail

CAD

Drawing

Related

Trades

2011 spec milestones
2011 SPEC Milestones
  • Issue New Label
  • Implement New Certificate
  • Checklist Field Guides
  • Nationwide Rater Training
  • Nationwide HVAC Training/Credential
  • Builder Mandatory Training
  • Link with new RESNET QA Protocol
  • Appraisal, Mortgage, Insurance Letter
slide39
Version 2.0

Version 3.0

Concept Home

Version 2.5

ENERGY STAR New Homes Implementation Schedule

BuildingCompletion Date

Permit Date

7/1/2010

1/1/2011

7/1/2011

1/1/2012

7/1/2012

V2.0

V2.5

V3.0

Single Family Homes

Before 1/1/2011

V2.0

V3.0

Condos/Apts. in Multi-Family Buildings

V2.5

V3.0

On or After 1/1/2011

All Homes

V3.0

On or After 1/1/2012

All Homes

Concept Home

Any Time

All Homes

  • Single-family homes include detached homes, townhomes, rowhomes, duplexes, and triplexes.
  • Only condos and apartments in multi-family buildings may use this extended implementation schedule. Further, all multi-family homes financed through low-income state housing agencies and permitted prior to January 1, 2011 may earn the ENERGY STAR under last iteration of the guidelines, Version 2.0.
how to get more information
HOW TO GET MORE INFORMATION

On the Web at:

http://www.energystar.gov/homes

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