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BLOGS - PowerPoint PPT Presentation


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BLOGS WHAT IS A BLOG OTHER MEANS OF COMMUNICATION / INTERACTION NON-ELECTRONIC ELECTRONIC APPROACHES TO STUDIES THE CHOICE OF MEDIA THE EFFECTS OF MEDIA CHARACTERISTICS NUMBER OF PARTICIPANTS ONE-TO-ONE ONE-TO-MANY MANY-TO-ONE RELATIONSHIPS SENDER TO RECEIVER(S) KNOWN

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Presentation Transcript
slide4
APPROACHES TO STUDIES
    • THE CHOICE OF MEDIA
    • THE EFFECTS OF MEDIA
characteristics
CHARACTERISTICS
  • NUMBER OF PARTICIPANTS
    • ONE-TO-ONE
    • ONE-TO-MANY
    • MANY-TO-ONE
  • RELATIONSHIPS
    • SENDER TO RECEIVER(S)
      • KNOWN
        • FRIENDLY/UNFRIENDLY
        • FORMAL/INFORMAL
        • ROMANTIC
      • UNKNOWN
characteristics6
CHARACTERISTICS
  • SITUATIONS
    • OFFICIAL / FORMAL
    • CEREMONIAL
    • CULTURAL
    • GEOGRAPHICAL
    • TEMPORAL
      • SYNCHRONOUS, ASYNCHRONOUS (CONTEMPORANEOUS)
  • INTENT
message characteristics
MESSAGE CHARACTERISTICS
  • GOOD NEWS/ BAD NEWS
  • COMPLIMENT / REPRIMAND
  • AMBIGUITY
  • NEED FOR FEEDBACK
  • IMMEDIACY OF FEEDBACK
  • EMOTIONAL INTENSITY
media choice
MEDIA CHOICE
  • WEB SITES
  • EMAIL
  • INTERNET MESSAGING
  • BLOGS
blogs9
BLOGS
  • WHAT ARE PEOPLE USING BLOGS FOR?
    • PERSONAL DIARY
    • COMMUNICATION
      • WITHIN GROUPS
    • REACHING OUT TO PEOPLE WITH SIMILAR IDEAS
    • FORMING A NEW (VIRTUAL) COMMUNITY
      • WHO CONTROLS?
        • BLOG: I CONTROL?
blogs10
BLOGS
  • CONTROLLED SPACE
    • I SPEAK WHEN I WANT TO
    • I SAY WHAT I WANT TO
      • BUT THERE ARE CONSTRAINTS
    • I RESPOND AS I LIKE
    • I IGNORE MESSAGES AS I LIKE
content control
CONTENT CONTROL
  • IS IT UNVARNISHED EMOTIONAL DUMP?
    • CONTROLS
      • WHO MAY SEE?
      • PEOPLE WHO NEED TO UNDERSTAND WILL
slide16
SOCIALLY CONSTRUCT AN AGENDA
    • GET MAINSTREAM MEDIA TO FOLLOW