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2003 Economic Subject Matter Up Date. Meat Goat Production Where are we now? ….Good, Terry Hutchens, Extension Associate, Goat Production University of Kentucky & Kentucky State University Tess Caudill, Kentucky Department of Agriculture, Marketing Division, Goat Marketing.

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2003 economic subject matter up date

2003 Economic Subject Matter Up Date

Meat Goat Production

Where are we now? ….Good,

Terry Hutchens, Extension Associate, Goat Production

University of Kentucky & Kentucky State University

Tess Caudill, Kentucky Department of Agriculture,

Marketing Division, Goat Marketing

market sketch
Market Sketch
  • 300,000,000 U.S. Population (July, 2002)
  • 10% of the U.S. Population was born in another country
  • 51% is Hispanic
  • The remainder is Asia and African and many are of the Muslim faith
market sketch4
Market Sketch
  • The major portion of goat meat sold commercially in the U.S. is imported
  • Australia, New Zealand and Canada
  • Off Shore Facilities
    • Centralized in-country slaughterhouses for lamb export
    • Piggyback goats
u s export potential
U.S. Export Potential
  • No powerful lamb industry or infrastructure
  • Consistent strength of the U.S. dollar
  • So, why should U.S. retailers buy home grown meet when they can buy frozen for ½ price?
    • Farm fresh is what they want.
primary issue
Primary Issue
  • What are the ways and means to make goat meat more accessible to the consumer, processor, retailer or wholesaler of goat meat.
    • Quality product on a year round bases (Accelerated breeding or breeding groups)
    • Assist in nurturing culinary traditions
    • Adhere to specific carcass preferences (Blemish free)
    • Ethnic people must be made to feel welcome on the farm
    • The industry needs to go to the price/lb system
    • Don’t ignore the domestic market
marketing strategies pooling for the regional national market
Marketing StrategiesPooling For The Regional & National Market
  • Pooling or co-mingling animals into graded livestock sales.
  • This is a good outlet for the small farmer who is not going to sell direct
  • Graded and grouped sales & Tel-O-Auction
slide9

2003 Kentucky Goat Prices

40-60 lb. Selection # 2

Graded Sales and Tel-O-Auctions

Price / Head

slide10

2003 Kentucky Goat Prices

40-60 lb. Selection # 1

Non-graded, per head markets

Price / Head + Added Value of Pooling

$10.60

$11.25

$19.70

$11.60

$16.10

$7.90

$6.30

$11.60

slide11
Kentucky Goat and Sheep Tel-O-Auction Delivery Locations
    • Paris
    • Irvington
    • Lebanon
    • Glasgow
  • Kentucky Graded Goat Sales
    • Kentuckiana Livestock, Marion (last Saturday of the month)
    • Barren River Livestock Market, Bowling Green (Third Wednesday of the month)
    • Paintsville Stockyards (First Friday of every other month)
marketing strategies pooling for the local market
Marketing StrategiesPooling For The Local Market
  • Farmers approach ethnic groups at churches, mosque, international student groups, ethnic festivals……
  • Make all arrangements ahead of sale
  • Two or more farmers pool 30 to 40 kids
  • Purchase upon inspection by the Imam
    • Purchase 60-80 lb intact males having purity of appearance: bad eyes, legs, abscesses or too fat
pooling for the local market
Pooling For The Local Market
  • Price is $1.00/lb
  • Total price should not exceed $100 including slaughter and offal costs
    • ($30-$35 & $5)
  • Farmer transports the new owner’s animals to the slaughterhouse
  • The new owner’s take the processed meat home
marketing strategies pooling for on farm slaughter
Marketing StrategiesPooling For On Farm Slaughter
  • Farmer sells the animal
  • Then new owner of the animal slaughters on the farm
  • Farmer needs facilities to catch blood and offal
  • New owner takes animal and offal home
gourmet health set
Gourmet & Health Set
  • Piggybacking on the KY wine industry
  • Ethnic events and festivals
  • Special cuts and high end restaurants
  • Price in accordance with the clientele
  • $5.50 – $10.50 / lbs
  • Remember added costs of doing business
  • Some meet cuts may need other outlets
ky processing of halal goat meat
KY Processing of Halal Goat Meat
  • Kentucky Specialty Meats, Princeton, KY
    • Halal goat meat 500/week, Frozen barbequed goat Walmart
  • Farm Specialty Meats, Pine Knot, KY
    • Halal goat, beef and lamb, Halal microwaveable stews
conclusion
Conclusion
  • Take advantage of all available opportunities not just one outlet.
  • Farmers need to educate themselves
  • Farmers need to communicate
  • Farmers need realistic expectations
  • Generally speaking, we have done well in one year
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