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TechCADD Computer Education offers the best Digital Marketing course in Jalandhar with internship opportunities and 100% job placement assistance. Start your career in digital marketing today!
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Digital Marketing Digital marketing refers to the practice of promoting products or services using digital channels such as search engines, websites, social media, email, and mobile apps.
SEO (Search Engine Optimization): The process of improving a website’s visibility on search engines to attract unpaid, organic traffic. Digital Marketing Channels 1. SEM (Search Engine Marketing): A digital advertising strategy used to increase visibility in search engine results through paid ads. 2. Social Media Marketing: The use of social platforms to promote brands, engage audiences, and drive traffic or sales. 3. Influencer Marketing: Collaborating with influential individuals to promote products or services. 4.
Search Engine Optimization (SEO) SEO involves optimizing website content, structure, and backlinks to improve its ranking in organic (non-paid) search engine results.
Content Marketing Content marketing is a strategy centered on creating and sharing informative, entertaining, or valuable content to attract and retain a clearly defined audience.
Social Media Marketing Content marketing is a strategy centered on creating and sharing informative, entertaining, or valuable content to attract and retain a clearly defined audience.
Email Marketing Email marketing is the use of email to send promotional messages, build relationships, and drive engagement or conversions from customers or leads.
Influencer & Affiliate Marketing INFLUENCER MARKETING KEYWORD STRATEGY Leveraging individuals with large or niche followings to endorse or promote a product to their audience. A system where affiliates earn a commission for marketing another company’s products or services.
Career Opportunities • Digital Marketing Executive/Manager • SEO Specialist • Social Media Manager • PPC Specialist (Google Ads/Facebook Ads) • Content Marketer / Copywriter
Future Scope • Increasing use of AI, machine learning, and automation • Growth of voice search, visual search, and conversational marketing • Rise of hyper-personalized content and predictive analytics • Integration of AR/VR in customer engagement
Conclusion • Digital marketing combines creativity with data to connect businesses and customers. • It includes both organic (SEO, content) and paid strategies (SEM, ads). • Success in digital marketing requires continuous learning, testing, and adapting.
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