1 / 13

Best Search Engine Optimization Course in Jalandhar

TechCadd offers the best SEO course in Jalandhar, Punjab. Master SEO techniques with expert guidance, suitable for beginners and professionals alike!<br>Visit Now:<br>https://techcadd.com/best-search-engine-optimization-course-in-jalandhar.php

Riya213
Download Presentation

Best Search Engine Optimization Course in Jalandhar

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Search Engine Optimization Course https://techcadd.com Visit Now: +91-9888122255

  2. Search Engine Optimization (SEO) Course • SEO stands for Search Engine Optimization • Purpose: Increase visibility in search engines (Google, Bing) • Difference between paid vs. organic results

  3. Search Engine Functioning Indexing Crawling Finding content Storing information Ranking Example Googlebot crawling your website Displaying results based on relevance

  4. Types of SEO Technical On-Page Off-Page Site speed, mobile-friendliness, XML sitemap Content, keywords, HTML Backlinks, social media

  5. On-Page SEO Techniques • Title tags, meta descriptions • Header tags (H1, H2) • Keyword placement • Internal linking and image alt text

  6. Off-Page SEO & Backlinks Off-Page SEO • Techniques used outside your website to improve rankings • Focuses on increasing domain authority and trust Backlinks • Google sees backlinks as a sign of content quality and relevance • More high-quality backlinks = higher chances of ranking

  7. Technical SEO Fundamentals • Site speed and mobile responsiveness • HTTPS (SSL certificate) • XML sitemap and robots.txt • Canonical tags and structured data

  8. Content Optimization • Focus on quality, originality, and relevance • Use of primary and secondary keywords • Content length and formatting • Answering user intent.

  9. Local SEO • Google Business Profile optimization • NAP consistency (Name, Address, Phone) • Local citations and reviews • Location-specific keywords

  10. Tools for Keyword Research Free Tools Paid Tools Ahrefs, SEMrush, Moz Google Keyword Planner, Ubersuggest

  11. SEO Trends & Future • AI and machine learning (e.g., Google’s RankBrain) • Voice search • Core Web Vitals • Video and visual search • E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

  12. Conclusion • What SEO is and how search engines work • Importance of On-Page, Off-Page, and Technical SEO • Role of keyword research and content quality • Tools and metrics for tracking SEO performance

  13. Thank You https://techcadd.com Visit Now: +91-9888122255

More Related