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Digital Marketing Course in Jalandhar
Introduction to Digital Marketing Digital marketing refers to the use of digital channels, platforms, and technologies to promote or market products and services to consumers.
Importance • Digital marketing has become a critical element in brand growth and customer acquisition due to the increase in online activity and smartphone usage.
Core Components • Search Engine Optimization (SEO) • Pay-Per-Click(PPC) • Content Marketing • EmailMarketing • Social MediaMarketing
Search Engine Optimization (SEO) • SEO is the process of optimizing your website to rank higher on search engine result pages (SERPs), increasing organic traffic. • Bullet Points: • On-page & Off-page SEO • Keyword research & optimization • Mobile-first indexing • Technical SEO
Social Media Marketing (SMM) • SMM involves using social media platforms to promote a product or service and engage with the audience. • Bullet Points: • Facebook, Instagram, LinkedIn, X (Twitter) • Influencer collaboration • Community building
Pay-Per-Click (PPC) Advertising • PPC is a digital advertising model where advertisers pay a fee each time their ad is clicked. • Bullet Points: • Google Ads, Bing Ads • Highly targeted • Budget control • Immediate visibility
Content Marketing • Content marketing focuses on creating and distributing valuable, relevant content to attract and retain a target audience. • Bullet Points: • Blog posts, videos, infographics • Educates and builds trust • Supports SEO and social sharing
Future Scope • AI & Automation: Personalizing experiences and automating campaigns. • Voice Search: Optimizing content for voice assistants. • Video Marketing: Growth of short-form videos (e.g., TikTok, Instagram Reels). • Data Privacy: Focusing on ethical marketing and privacy regulations.
Conclusion • Digital marketing is constantly evolving. • Focus on customer-centric strategies and data-driven decisions. • Integrate multiple channels for a seamless experience.
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