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Here's why should your business consider going vernacular to win clients...
When you own a business, nothing comes close to the disappointment and frustration of customers who want to buy your product or services but are met by the sales or customer service representative who doesn't speak their native language. Localization services in Malaysia know the importance of going vernacular to gain customers. It doesn't matter whether you are a restaurant in a tourist place, an online store selling groceries to customers, or a mobile app driving for global stardom. The same goes for all industries- if your customer service doesn't speak the native language of the people, you will miss out on potential customers, observe customer dissatisfaction, and lose sales.
Let's find out how going vernacular helps you gain clients...
1. Increased sales It's not a secret that most people are more likely to purchase from a brand if they have a site and product information available in the regional language. If you do not adopt a multilingual approach to your website, you can say goodbye to most of your sales. The same thing goes for not offering customer services in the regional language of your customers. A study showed that 74% of the consumers are more likely to purchase again from the same brand after-sales were provided in their native language. Localization services in Malaysia help businesses in translating and interpreting different languages to help the business sales grow.
2. Access to a wider market If you assume that English is the most widely spoken language in all corners of the world, then the truth is most of the consumers don't even consider buying from an English website even they can speak and read the language. So how do you tap into the untapped customer potential of cross border market and get the international audience interested in your products and services? It's a no-brainer- you have to speak in their native language. Studies have already demonstrated the 70% of the customers gave positive feedback to businesses that offer multilingual customer services and language interpretation options.
3. Develop brand loyalty and consumer trust Imagine a scenario where you buy a laptop from a leading South Korean company. After a while, the products break down and don't work. When you look into the packet to solve all the problems, you find the instructions are in the South Korean language. Now, don't you think your customers will feel much more comfortable solving the issue in a language that is familiar to them?
3. Develop brand loyalty and consumer trust Imagine a scenario where you buy a laptop from a leading South Korean company. After a while, the products break down and don't work. When you look into the packet to solve all the problems, you find the instructions are in the South Korean language. Now, don't you think your customers will feel much more comfortable solving the issue in a language that is familiar to them?
That's the thing about being able to speak in a vernacular language. Localization services in Malaysia help the business establish trust, which is essential at all stages of the purchasing cycle, including customer support. When a business offers multilingual language services, it helps increase their brand loyalty because the customers know that there will be someone to understand them and their needs. And if you have been in a business for a long time, you already know that business is not a one- time opportunity. You want customers to have a great experience in their native language, and you will also like them to return again and again to your products or services.
4. Avoid miscommunication When you talk to your customers in their native language by using the localization services in Malaysia, it helps them to: express in their native language more freely Convey important bits of information with the help of translation They can express themselves more easily Remove the customer's anxiety of speaking in another language When your business talks to a customer in vernacular language, it helps the customer make the point across, thereby increasing the receptiveness and understanding of the consumer.
5. Gain a competitive advantage If you find yourself struggling with a language, it can cause an emotional barrier between your company and the potential clients. Supposedly, if you had two businesses selling similar products of equal value and quality, but one provided services to customers in their local language. At the same time, the other kept the original language for delivering services. Who do you think your customers will go to the one answering every question in your mother tongue and even throwing in an appropriate cultural reference or the one which looked like that did not care about the customers? You probably already know the answer to the question. Localization services in Malaysia help you reach new customers, boost engagement and retain your old clients.
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