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sustainability of the meat chain a market imperative dr. siem korver vion nv, the netherlands. chairman uecbv task-

Pagina 2. Big responsibility for food industry: Feed the world

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sustainability of the meat chain a market imperative dr. siem korver vion nv, the netherlands. chairman uecbv task-

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    1. Sustainability of the meat chainA Market Imperative

    2. Pagina 2 Big responsibility for food industry:Feed the world & offer more from less

    3. Pagina 3 In addition to trading opportunities of pork offal and grains, more implications will be in value added areas. Currently, china’s meat industry model is still focusing on production and productivity and emphasizing output. But changing demand is reshaping the meat industry. We find out that there are possibly six areas that meat industry in Western countries tend to have balanced focus. They are productivity, production, animal welfare, environment, quality, and sustainability. China meat industry is following the suit, as more and more enterprises realize that business model focusing only on productivity will no longer be successful. And some local companies are already taking steps to adjust itself to address the rest four areas. During this process of shifting from current model to a sustainable model, China’s market offers excellent opportunities in the fields of food safety, breeding improvement, farm management, traceability, techniques in processing and packaging, and manure treatment and biogas technology. Given China’s current gap in those areas, there is great potential for foreign companies to leverage advantages and play a role in China’s pork market. In addition to trading opportunities of pork offal and grains, more implications will be in value added areas. Currently, china’s meat industry model is still focusing on production and productivity and emphasizing output. But changing demand is reshaping the meat industry. We find out that there are possibly six areas that meat industry in Western countries tend to have balanced focus. They are productivity, production, animal welfare, environment, quality, and sustainability. China meat industry is following the suit, as more and more enterprises realize that business model focusing only on productivity will no longer be successful. And some local companies are already taking steps to adjust itself to address the rest four areas. During this process of shifting from current model to a sustainable model, China’s market offers excellent opportunities in the fields of food safety, breeding improvement, farm management, traceability, techniques in processing and packaging, and manure treatment and biogas technology. Given China’s current gap in those areas, there is great potential for foreign companies to leverage advantages and play a role in China’s pork market.

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    8. Pagina 8 Observations and directions of the discussion regarding the meat chain and climate change

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    11. Pagina 11 An example: Indications of GHG emissions of fresh meat Source: Blonk 2010

    12. Pagina 12 Boundaries / scope of the system are variable Different production systems within each species (e.g. organic versus conventional production) Differences between regions and intensive versus extensive Large effect of allocation methods

    13. Pagina 13 Comparison conventional and organic pork production (source Blonk and WageningenUR, The Netherlands, 2009)

    14. Pagina 14 Preliminary results – compared performances of dairy and beef herds (source FAO, 2010) (intensive versus extensive)

    15. Pagina 15 Allocation - Comparison of 6 techniques (source: FAO, 2010)

    16. Pagina 16 Different assumptions. Many knowledge gaps It is a very young science (most studies are last 4 years) Figures change significantly according to methodology of calculation.

    17. Pagina 17 What to do with the current information?Inform decision making Policy makers: climate, agriculture and food security policies Private sector: benchmarking and identification of mitigation options Consumer: too early for food choices

    18. Pagina 18 Let us be guided by the science / a common methodology of calculation A total meat chain approach is needed and let us not export the problem The European meat industry in general: recognises its responsibilities recognises that all systems of meat production can be made more GHG efficient supports a process of continuous improvement

    19. Pagina 19 No labelling of consumer products for CO2 There is a dual challenge for society and industry: Combining food security and climate change mitigation!

    20. Pagina 20 Thank you

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