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Development of United Way Toronto Integrated Major Gifts Program. 1995: Launch of endowment: The Tomorrow Fund 1998: Launch of Major Gifts Program: Annual Gifts of $5,000 2000: Special Gift program begins 2005: Business case made to focus Major Gifts program on $10,000 gifts to Annual, Special Initiatives and Endowment 2008: Total Contributions to Annual Campaign, Special Gifts and Endowment = $30 M..

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