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Brave New Network The music, entertainment, and news network for college students What is Brave New Network? Developed in 1994 by a creative team led by Brian Dean Sought hottest new music from labels and independents Packaged into weekly 1-hour radio shows

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brave new network

Brave New Network

The music, entertainment, and news network for college students

what is brave new network
What is Brave New Network?
  • Developed in 1994 by a creative team led by Brian Dean
  • Sought hottest new music from labels and independents
  • Packaged into weekly 1-hour radio shows
  • BNR had a huge impact on college radio and the industry
  • Helped launch careers of many platinum and gold artists: Sheryl Crow, Beck, Rage Against the Machine, Offspring, Everclear, Yo La Tengo, Freedy Johnson, Lisa Germano, Meat Puppets, 1000 Mona Lisas, Down By Law.
what is brave new network3
What is Brave New Network?
  • Expanding to full music, entertainment and news network
  • Produces and syndicates Music, News, Talk, Comedy, Drama, and Educational programming
  • Flagship program BNR expands to 2-hours, and will simultaneously be released as a cable show, BNTV
  • Programs taped live in LA studio and hot spots, and at live performances in clubs and college auditoriums
connecting you to student buying power
Connecting You to Student Buying Power
  • 18- to 29-year-olds spend $135 billion each year
  • BNN provides integrated marketing to colleges and universities nationwide
  • Enhanced underwriter support ads are packaged with our programming, promotions and events
  • Best and most cost-efficient ways to reach students through BNN’s music programming, print and internet advertising, and live concerts
  • Target

10 million undergrads living in the dorms at 600 major colleges

  • Reach

40 million registered students at 3000 colleges

strategic relationships with colleges
Strategic Relationships with Colleges
  • 600 college radio stations
  • 500 college TV stations
  • 800 student activities councils
  • 500 student marketing organizations
  • 120 university press publishers
  • 800 college weekly newspapers
  • Access to DSL-wired dorm rooms
other media outlets
Other Media Outlets
  • Public FM radio
  • Commercial FM radio
  • Internet radio stations and sites
  • Cable TV

Reaches 10 million, average listenership over 1 million

  • Radio

Reaches 4 million, average viewership over 425,000

  • TV
  • Web site

750,000 hits per week


College newspapers, posters, product tents/campaign

  • Arbitron, Nielson, Acutrack reports supplied to sponsors
    • College Research Consortium has contract with Arbitron (used by NPR)
  • BNN supplies hits on sites
  • BNN supplies sales on site to sponsors
how do we get the hottest new talent
How do we get the hottest new talent?
  • Over 28,000 CDs released each year
  • New talent from labels
  • Unsigned bands through scouting
  • BNN has a great track record
    • Rage Against the Machine, Everclear, Beck, Sheryl Crow, The Offspring, 1000 Mona Lisas, Freedy Johnson, Lisa Bermano, Meat Puppets
how can you get involved
How Can You Get Involved?
  • Tour Sponsorships
  • Club Sponsorships
  • Media Advertising
tour sponsors
Tour Sponsors
  • Series of 8-week college tours
  • 2 colleges per week
  • $30,000 per concert
  • $30,000 x 16 = $480,000 for entire tour
  • Single event sponsorship also an option.
    • Example: sponsoring concert in Florida during spring break
tour sponsors13
Tour Sponsors
  • Up to 5 sponsors per tour
    • Different product categories
  • $6,000 per concert for each sponsor
  • $6,000 x 16 = $96,000 each sponsor
current tour schedule
Current Tour Schedule
  • West Coast Tour (50)
  • Top Media Market Tour (40)
  • Canadian Tour (10)
tour groups
Tour Groups
  • Each Touring Group has 3 newly signed bands and 2 unsigned bands
  • Tours begin in September
summer season
Summer Season
  • LA Club dates
  • SNN/BNN tour
  • $5,000 per date
  • Up to 5 sponsors per date, $1000 each sponsor
la clubs
LA Clubs
  • The Roxie
  • The House of Blues
  • King King’s
  • The Knitting Factory
snn and bnn west coast tour
SNN and BNN West Coast Tour
  • Winston’s Beach Club, San Diego
  • The Belly Up Tavern, Salana Beach
  • The Coach House, San Juan Capistrano
  • The Light House Café, Hermosa Beach
  • The PCH Club, Longbeach
  • Schooners, Pacific Beach
  • Canes Bar & Grill, Mission Beach
  • The Beach Chalet Brewery, San Francisco
  • The Maritime Hall, San Francisco
  • Pier 23 Café San Francisco
value add
Value Add
  • New Club and Tour Sponsors get free BNR, BNTV, and Website media coverage
  • 6 weeks out media blitz through college radio and cableTV
  • Print ads, posters, BNN monthly CD sampler
  • BNN website promotions (Giveaway drawings of BNN products and/or Sponsor product)
  • SNN website promotions
media sponsors
Media Sponsors
  • Weekly 2-hour radio shows sent to 600 college radio stations
  • 16 units per 2-hour show, airing 2 times per show
  • $25 per spot per broadcast per station, with 2nd airing free
media sponsors examples
Media Sponsors Examples
  • 1 unit, all 600 stations, 50 weeks out of the year = $750,000 nationwide
  • 10 units, 16 stations, 14 weeks = $56, 000 (Flood market for Southern California tour, 6-week lead + 8-week tour) (Other 6 units in reserve for sponsors and BNN)
brave new network22

Brave New Network

Connecting you to student buying power