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use of sources for news carnegie corporation of new york 437 madison avenue nyc ny 10022 l.
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  1. Use Of Sources For News Carnegie Corporation of New York437 Madison AvenueNYC NY 10022

  2. Frequency Of Using Sources Web portals and local TV newscasts are frequently used by more than half of the 18 to 34 population Web portals Local TV newscasts Network or cable TV websites Newspapers Q. 13/Q. 15 How often do you learn about news from _____? 1 of 3

  3. Frequency Of Using Sources A quarter of the 18 to 34 population frequently uses cable and national TV newscasts - the same percent as their respective websites Cable TV general news programs National TV network newscasts Newspaper websites Local TV station websites Q. 13/Q. 15 How often do you learn about news from _____? 2 of 3

  4. Frequency Of Using Sources Non-news cable networks and late-night talk shows are used more frequently than network news magazines or cable news talk shows Cable TV non-news networks Cable TV news talk programs Late-night talk shows National network news magazines Q. 13/Q. 15 How often do you learn about news from _____? 3 of 3

  5. Frequency Of Using Sources Internet Use • Heavy users of the Internet use cable general news programs, cable news talk, and non-news cable channelsmore than average • Broadband users use local news less than average Life-stage* • Transitionals use local newsless than average and late-night talk shows more than average • Permanents use non-news cable channelsless than average Age • 18-24 year olds use non-news cable channels, and newspapersmore than average • Use by 25-34 year olds does not significantly differ from the average *Transistionals:18-24 years old, work part-time or not employed, or is a student, no children Permanents:25-34 years old, works full-time, must not be a homemaker, a student, retired, or unemployed

  6. Most Important SourceFor Learning About News Women prefer local TV, men prefer the Internet; cable edges network Local TV newscasts National network TV newscasts Cable TV general news programs Newspapers The Internet Q. 17 Which source is most important for learning about news in your daily life? 1 of 2

  7. Simultaneous Use Of News Sources The Internet is often used with other news sources Local TV news and the Internet Local TV news and newspapers Cable TV news and the Internet National network news and the Internet Q. 40(A-G) How often do you use the following sources for news at the same time?

  8. Intended Future Use Of Sources For News

  9. Intended Use Of Sources In Three Years – Net* The Internet is expected to become a more prominent news source The Internet 39% Local TV News 14% Cable TV News 10% Newspaper 8% National Net. News 5% *Net is difference of “will use more” and “will use less”

  10. Intended Use Of Sources In Three Years Internet use is predicted to increase for most respondents; most expect same use in local TV newscasts, cable TV news programs, and national network news Click for detail Predict More Use Internet Predict Less Use Predict More Use Newspapers Predict Less Use Local TV newscasts Predict More Use Predict Less Use Predict More Use Cable TV general news programs Predict Less Use Predict More Use National network TV newscasts Predict Less Use Q. 18 (A-P) Three years from now, do you think you’ll be learning about news from the following sources more, less, or the same? 1 of 2

  11. Intended Use Of Sources In Three Years Use of cable TV news talk programs, non-news cable networks and late-night shows is predicted to be the same or decrease National network news magazines Cable TV news talk programs Non-news cable TV networks Late-night talk shows Q. 18 (A-P) Three years from now, do you think you’ll be learning about news from the following sources more, less, or the same? 2 of 2

  12. Intended Future Use Of Sources – By Age 18-24 year olds intend more use of all sources, especially the Internet and local TV news 18-24 Internet 25-34 18-24 Newspapers 25-34 Local TV newscasts 18-24 25-34 Cable TV general news programs 18-24 25-34 National network TV newscasts 18-24 25-34 Q. 18 (A-P) Three years from now, do you think you’ll be learning about news from the following sources more, less, or the same? 1 of 2

  13. Intended Future Use Of Sources – By Age 18-24 year olds intend to use national network news magazines more; declines are anticipated for all other sources 18-24 National network news magazine 25-34 18-24 Cable TV news talk programs 25-34 18-24 Non-news cable TV networks 25-34 18-24 Late-night talk shows 25-34 Q. 18 (A-P) Three years from now, do you think you’ll be learning about news from the following sources more, less, or the same? 2 of 2

  14. What Is Important In Selecting A News Source

  15. Importance When Selecting A News Source Trust, being up-to-date and alerting people to harm are important Getting only the news I want *Making me feel smarter *Being entertaining Moderately Important Very Important Critically Important Getting news quickly Getting news when I want it Making news easy to understand Having few advertisements *Making me think Being trustworthy Being up-to-date *Alerting me to damaging or harmful situations Functional - Q. 30 (A-L) How important are each of the following in your choice to get news from one form of media over another? *Emotional/Social Q. 31 (A-J) How important are each of the following in determining what sources you use for news 1=Not important at all, 5=Very important

  16. Source Best Described By Image The Internet among the top performers on many images; Newspaper is not considered strong on any image

  17. Comparing The Internet To Other News Sources

  18. How The Internet Compares To Other Sources The Internet compares very favorably on all measures other than being trustworthy

  19. How The Internet Compares To Other Sources Internet Use • Heavy users of the Internet are more likely to favor the Internet on most measures • Heavy users of the Internet are more likely to say the Internet is as trustworthy as newspapers Life-stage • Transitionals are more likely to say the Internet is less trustworthy than national network news • Permanents are more likely to say the Internet is as trustworthy as newspapers Age • Rather than saying the sources are the same, 18-24 year olds are more likely to say the Internet is less trustworthy than local, cable, and national network TV news • 25-34 year olds say the Internet is as trustworthy as newspapers

  20. Summary Of News Sources

  21. The Internet Moderate to heavy use now with many predicting increases in use; Being up-to-date, accessibility, and informative are strengths

  22. Local News Local TV newscasts appear likely to be important and widely used sources over the next three years

  23. Cable TV General News Programs Cable TV news programs are moderately used, but do have a good web presence; not important in learning about news

  24. Newspapers Newspapers don’t own many “traditional” strengths and the future is not strong, even among heaviest users

  25. National Network Newscasts National network newscasts are not likely to see growth over the next three years

  26. Consumption Of News MediaSecondary Research

  27. Secondary Research – Local TV News • Early Evening local news share for big three network affiliates (ABC, CBS, NBC) is declining, although not as fast as network TV news viewership. As of May 2003, 41% of available viewers watch a local early evening newscast, down from 50% in May 1997. (PEJ, “State Of The News Media 2004,”2004, p.21 – BIAfn MediaAccess Pro unpublished survey data)

  28. Secondary Research – Internet • Various surveys indicate half to two-thirds of those who go online use the Internet at least some of the time to get news. (PEJ, “State Of The News Media 2004,”2004, p.11) • More than 55% of Internet users 18 to 34 obtain news online in a typical week. (UCLA Center for Communication Policy, “UCLA Internet Report – Surveying The Digital Future,” January 2003) • 18 to 34 year olds spend approximately 130 minutes a week reading online news. (UCLA Center for Communication Policy, “UCLA Internet Report – Surveying The Digital Future,” January 2003) 1 of 3

  29. Secondary Research – Internet • Top News Web Sites by average monthly unique visitors January through October 2003 (Nielsen/NetRatings, Editor And Publisher Online) : • MSNBC • CNN General News • Yahoo!.News • AOL News (Nielsen/NetRatings, Editor And Publisher Online) • Top 5 Domains for 18-34 year olds by unique visitors April 2004 (Nielsen/NetRatings): • yahoo.com, msn.com, google.com. aol.com, ebay.com 2 of 3

  30. Secondary Research – Internet • Search engines and portals & communities is the leading categories for all Internet users. The top 5 categories of brands or channels (Nielsen/NetRatings, April 2004) : • Search engines and portals & communities • Telecom/Internet services • Computers and consumer electronics • Entertainment • News & Information 3 of 3

  31. Secondary Research – Newspaper • 41% of people 18 to 34 read a newspaper (PEJ, “State Of The News Media 2004,”2004, p.9 – Scarborough Research unpublished survey data) • 62% of online users 18-34 years of age read a newspaper in the past week; 42% read a newspaper yesterday (MORI, “2004 Online Consumer/Power Use Study”, 2004, conducted for the NAA) • Different surveys generate slightly different results, whether the source be Pew, Scarborough, etc.,however the data consistently show the percentage of readers is declining.

  32. Secondary Research – Network TV News • The typical audience for network TV newscasts is about 29 million viewers – a decline of 34% since 1993 when roughly 41 million people watched network newscasts. (November 2003 ABC, CBS, NBC combined) (PEJ, “State Of The News Media 2004,”2004, p. 15 – Nielsen Media Research unpublished data) • TV ratings show NBC Nightly News leading both ABC World News Tonight and the CBS Evening News in November 2003 and 2002. (PEJ, “State Of The News Media 2004,”2004 – Nielsen Media Research unpublished data)

  33. Secondary Research – Cable TV News • The typical audience for cable TV news is about 2.4 million viewers in primetime and about 1.6 million viewers during the day – considerably smaller than the estimated 29 million for network TV newscasts in November 2003 (ABC, CBS, NBC combined). (PEJ, “State Of The News Media 2004,”2004 – Nielsen Media Research unpublished data) • Fox News generally is reported as having approximately 60% more viewers than CNN both during the day and in prime-time. MSNBC trails CNN by a wide margin. (PEJ, “State Of The News Media 2004,”2004 – Nielsen Media Research unpublished data)