1 / 11

STAGE 4A: Distribution

STAGE 4A: Distribution. Lecture 7 Publishing Principles and Practice ACP 2079. This Week’s Lecture is…. Based on a reading of the set text, Self-Publishing Made Simple by Euan Mitchell, pages 105-125. Legal Deposit.

Download Presentation

STAGE 4A: Distribution

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.


Presentation Transcript

  1. STAGE 4A: Distribution Lecture 7 Publishing Principles and PracticeACP 2079

  2. This Week’s Lecture is… • Based on a reading of the set text, Self-Publishing Made Simple by Euan Mitchell, pages 105-125.

  3. Legal Deposit Before distributing books to the general public there is a simple but important step a publisher must take or be fined: Legal Deposit This involves sending a copy to both: • The National Library of Australia • Your State or Territory Library.

  4. The Launch The launch is an event designed to publicise the release of a new title. • Large publishers will usually try to attract the media to a launch during normal business hours • Small publishers will usually try to attract friends and family of the author/s to a launch after hours (weeknights and weekends).

  5. Before the Launch • The publisher distributes copies of the title to as many stores as possible before the publishing date (“pub date”). • These orders are known as “subs” (subscriptions) or “sell-ins”. • A publisher who does not have copies of a book on the shelves of most bookstores by the “pub date” will not last long in the job.

  6. Traditional Distribution Stages • Introduce the title to stores via a sales representative (drives to the stores) • An order is placed with the distributor which may or may not be the publisher (see agencies on p.122) • The distributor:- picks,- packs, and- posts the book/s (including an invoice) • The distributor chases any unpaid invoices • The distributor returns a percentage to the publisher

  7. GST $1 Retailer $4 Distributor $2.50 Publisher $3.50 Percentage Split of Revenue A reminder of the percentage that a distributor takesfrom an $11 book

  8. Sale-or-Return vs Firm Sales • Bookstores generally stock books on a sale-or-return basis, i.e. if a book doesn’t sell within a certain time, then the store can return it for a refund. • Sometimes a store will buy books on a ‘firm order’ basis, but will ask for a higher discount such as 50%.

  9. Direct Selling • Some publishers sell their books direct to customers via the internet, for example: • But most big publishers are not yet prepared to upset their relationship with existing distributors, for example:

  10. Internet Distributors • Some internet distributors stock books as simply one more commodity they sell over the internet, for example: • Some internet distribution is done by bookstores themselves, for example:

  11. The Future of Distribution Recent challenges to the publishing industry: • Competition from other forms of entertainment and avenues of information • Competition from overseas bookstores such as Borders • Introduction of GST for books • Internet sales of books • Print on demand • E-books. <End>

More Related