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Understanding the role of video in the creative process Valentina Novello Marc Escobosa

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  1. Understanding the role of video in the creative process Valentina NovelloMarc Escobosa > Social Business Innovation Simona Maschi Interaction Design Institute Ivrea February, 6th 2003

  2. Understanding “Privacy” Christena Nippert-Eng > General overview on privacy> Introduction to Field Work

  3. Quasi–Field Work > Hospital> Castle> Train station> Movies

  4. Mission & Context> Generation of areas of focus> Brainstorming> Formation of Groups> Our focus: Data Security

  5. Introduction to Video Scenarios François Jégou> Video as sketching tool> Going backwards through process> Digital Sunglasses

  6. A New Perspective > Abandoning sunglasses> Focus on security of Medical Data> Give patients control of their data

  7. Exploring Scope & Contexts> Define solution polarities> Pursue Medical Data Key idea

  8. Video Sketch: Medical Data Key> 30 second scenario> Iterative scene development> On-the-fly idea extension> Video as creative catalyst

  9. Presentation of Sketch> Getting Business Perspective> Discovering Drawbacks> A wave of new possible directions

  10. The Age of Epiphanies > Videotaped 1 hour brainstorm> Rapid iteration of design concept> Many major realizations> Abandonment of privacy problem

  11. Benefits of Taping & Editing> Condensed video from 1h to 5 min.> Extension of human memory> Document rationale: > Radical direction changes > Realizations & insights > Interference-free process> Ability to add meta level comments > Communication to team members

  12. Learning by Video Editing> Iterative feedback from colleagues, professors and visiting guests

  13. Disadvantages of Edited Recap> Time consuming> Intended and unintended bias> Over-reliance on visual aspect> Not every idea seems brilliant at the time

  14. A New Process is Born

  15. “How about a swoosh” “not just a swoosh, a…” “What is the problem?” “That could be it!” Defining Generating Selecting Mission Context “What can we explore?” “Ok, you’ll love this …” Scope Finding Building Selling Defind Builderate Sellect A Framework> Traditional design process: > Promotes linear thinking > Oversimplifies Defind Concept Sellect Solution Builderate

  16. The xoo Process™> Process as dynamo> Rapidly changing mind-sets> Advantages of video capture> Solution-space navigation

  17. VideoRoom™> Motion Triggered Cameras> Always recording> Sound track is keyword indexed> Web application provides access> Company can add keywords, create groups, burn discs> Learns lexicon over time

  18. Take Aways> Video as extension to memory> Importance of non-interference> Re-orientation of the process > Dedicated tool for creative productivity