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Blogs: The New Sales and Marketing Tool for Business. We will Cover What is a blog? Why have a business blog? Getting started What makes a blog successful in business settings. Anita’s background 20+ years experience Corporate & small biz Small business owner Blogging 3 years.

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Presentation Transcript
slide1
Blogs:

The New Sales and Marketing Tool for Business

slide2
We will Cover
  • What is a blog?
  • Why have a business blog?
  • Getting started
  • What makes a blog successful in business settings
slide3
Anita’s background
  • 20+ years experience
  • Corporate & small biz
  • Small business owner
  • Blogging 3 years
slide4
Anita’s background
  • Flagship blog is “Small Business Trends”
  • www.smallbiztrends.com
  • Also blogs at client sites
slide5
What is a blog?
  • A type of web site
  • Easy to update
  • Chronological entries
  • Lots of links
  • Informal 2-way conversations
slide6
Why have a business blog?
  • Cut through marketing-speak
  • High search engine rank
  • Your own PR arm
  • Replace /add to a newsletter
  • Listen to customers
slide7
Getting started
  • Surf and read
  • Consider a free account to get the feel at first
  • Link to & comment at other blogs
  • Keep writing!
slide8
Getting started (cont’d)
  • Best blogging software for business beginners:
    • WordPress.org
    • Typepad.com
    • MovableType.com
slide9
Tips - (Do’s)
  • Prof. design (<$300)
  • Post 1 to 2 times/week
  • Identify yourself by name
  • Use photos (team & office)
  • Do “day in the life” posts
  • Use industry keywords
slide10
Tips - (Don’ts)
  • Don’t try to be Google News
  • Don’t forget the “Mom” rule
  • Don’t oversell
  • Don’t forget to link, link, link!
slide11
A Word about RSS
  • The future
  • Expands reach of the message
  • Don’t need a blog to create RSS feeds – but blogs make it easy
  • Press releases, announcements and other issues
slide12
Anita Campbell

www.smallbiztrends.com

www.smallbiztrends.com/blogs.ppt